Edtech.com's Summary

Bright Horizons is hiring an Associate, Product Marketing. The position involves developing strategic, revenue-driving marketing initiatives to boost visibility for Bright Horizons' early education and care programs. The role requires creating multi-channel marketing strategies, conducting market research, and collaborating with the product team to enhance consumer experiences and enrollment growth.

Highlights

Develop multi-channel marketing strategies to grow enrollment and revenue.
Conduct market research and competitive analysis.
Create messaging and positioning for childcare and family solutions programs.
Collaborate on go-to-market plans with the product team.
Track and analyze marketing campaign metrics.
Requires a Bachelor's degree in Marketing, Master’s preferred.
At least 5 years of marketing experience.
Proficiency in managing projects across departments and developing product collateral.
Salary range: $80,000 – $90,000 annually.
Benefits include medical, dental, vision insurance, and 401(k) plan.

Associate, Product Marketing Full Description

Associate, Product Marketing (Remote)

Newton, Massachusetts, United States of America, 02459

Category
Corporate

Job Type
Full time

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.

Responsibilities

Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Qualifications:

Bachelor's degree in Marketing - Required

Master’s Degree in Marketing - Preferred

At least 5 years in Marketing - Required

Would relevant experience be considered in lieu of applicable degree?

Yes

Minimum additional years of experience that would be considered in lieu of the applicable degree:

5 years

Additional Job Requirements

Proven experience in marketing, preferably in the childcare or education industry.
Work autonomously and consult with necessary parties on key decisions.
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

Salary/Hourly Rate and Other Compensation Disclosures:

The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors

Deadline to Apply Information:

This posting is anticipated to remain open until 2/2/2025.

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Original Job Description

Associate, Product Marketing (Remote)

Newton, Massachusetts, United States of America, 02459

Category
Corporate

Job Type
Full time

Responsibilities

Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Qualifications:

Bachelor's degree in Marketing - Required

Master’s Degree in Marketing - Preferred

At least 5 years in Marketing - Required

Would relevant experience be considered in lieu of applicable degree?

Yes

Minimum additional years of experience that would be considered in lieu of the applicable degree:

5 years

Additional Job Requirements

Proven experience in marketing, preferably in the childcare or education industry.
Work autonomously and consult with necessary parties on key decisions.
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

Salary/Hourly Rate and Other Compensation Disclosures:

Deadline to Apply Information:

This posting is anticipated to remain open until 2/2/2025.

Life at Bright Horizons:

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

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Associate, Product Marketing

Edtech.com's Summary

Associate, Product Marketing Full Description

Associate, Product Marketing (Remote)

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