Edtech.com's Summary

Colibri Group is hiring a B2B Marketing Manager. The role involves developing and executing multi-channel marketing campaigns focused on Account-Based Marketing to drive lead generation, sales enablement, and brand awareness. This position requires collaboration with Sales, Product, and Leadership teams to target decision makers and grow enterprise healthcare presence through strategic marketing initiatives.

Highlights

Main responsibilities include growth through Account-Based Marketing, thought leadership, brand awareness, and sales enablement.
Strong understanding of B2B marketing strategies and execution of multi-channel ABM campaigns is required.
Experience with marketing analytics tools like Google Analytics, Adobe, Matomo, HubSpot, Salesforce, or similar CRM platforms is preferred.
Bachelor's degree in Marketing, Business, Communications, or related field is required; a Master's Degree is a plus.
Minimum of 3 years B2B marketing experience with at least 2 years focused on specific marketing strategies such as ABM or content marketing.
Requires strong communication skills and ability to manage multiple projects in a fast-paced environment.
Travel requirement is up to 10%, mostly for conferences.
Position offers an opportunity to work in a remote setting.

B2B Marketing Manager Full Description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

We are seeking a strategic and results-driven B2B Marketing Manager with expertise in Account-Based Marketing (ABM) to develop and execute multi-channel marketing campaigns that drive lead generation, sales enablement, and brand awareness to ultimately grow clients into higher value accounts.

This role will collaborate cross-functionally with Sales, Product, and Leadership teams to design high-impact marketing strategies aimed at targeting key decision makers within healthcare enterprises, universities, and professional organizations. The ideal candidate is a proactive, high-energy marketer with a deep understanding of B2B buyer personas, account-based marketing, and digital demand generation.

What You'll Do

Growth and Demand Generation through Account-Based Marketing
Lead the creation and execution of account-based marketing strategies to engage and convert high-value target accounts, working closely with the sales team to align on objectives and targets.
Launch data-driven initiatives, optimizing content and outreach for key decision-makers in healthcare education.
Develop and execute integrated B2B marketing campaigns across multiple channels (email, webinars, LinkedIn, website, conferences, partnerships) to generate high-quality leads (MQLs) and support sales conversion.
Grow Colibri Healthcare’s presence in the enterprise healthcare market by implementing a solutions-focused messaging framework and executing targeted lead generation by care setting and client groups.

Thought Leadership & Brand Awareness
Leverage content marketing strategies (webinars, case studies, blogs, whitepapers) that speaks directly to the needs and pain points of target accounts while establishing Colibri Healthcare and its sub-brands as industry thought leaders.
Design and execute outreach strategies tailored to key decision-makers at target accounts, using a combination of content, personalized messaging, and relationship-building tactics.
Develop compelling messaging and value propositions that align with customer pain points and differentiate Colibri’s solutions from competitors.

Sales Enablement & Product Marketing
Partner with Sales teams to create sales enablement materials, including collateral, proposals, case studies, email templates, and pitch decks.
Support new product launches by developing go-to-market (GTM) strategies, writing high-impact copy for email campaigns, landing pages, and sales assets.
Monitor and optimize marketing performance, analyzing campaign data to drive continuous improvement and maximize ROI.
Complete other duties and special projects as assigned.

What You'll Need to Succeed

Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s Degree a plus.
Minimum of three (3) years of B2B marketing experience, ideally in healthcare, professional education, or higher education, with at least 2 years focused on Account-Based, Content, or Product Marketing.
Proven ability to develop and execute multi-channel ABM campaigns that drive lead generation and pipeline growth.
Strong understanding of B2B marketing strategies, including account-based marketing (ABM), content marketing, and demand generation.
Exceptional written and verbal communication skills, with experience crafting high-converting messaging and marketing assets.
Analytical mindset with experience using marketing analytics tools (Google Analytics, Adobe,
Matomo, HubSpot, Salesforce, or similar CRM automation platforms).
Ability to collaborate cross-functionally and manage multiple projects in a fast-paced, deadline-driven environment.
Knowledge of healthcare industry trends, enterprise sales cycles, and regulatory compliance in education is a plus.
Travel is up to 10% and mostly limited to conferences.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

Original Job Description

Position Overview:

What You'll Do

Growth and Demand Generation through Account-Based Marketing
Lead the creation and execution of account-based marketing strategies to engage and convert high-value target accounts, working closely with the sales team to align on objectives and targets.
Launch data-driven initiatives, optimizing content and outreach for key decision-makers in healthcare education.
Develop and execute integrated B2B marketing campaigns across multiple channels (email, webinars, LinkedIn, website, conferences, partnerships) to generate high-quality leads (MQLs) and support sales conversion.
Grow Colibri Healthcare’s presence in the enterprise healthcare market by implementing a solutions-focused messaging framework and executing targeted lead generation by care setting and client groups.

Thought Leadership & Brand Awareness
Leverage content marketing strategies (webinars, case studies, blogs, whitepapers) that speaks directly to the needs and pain points of target accounts while establishing Colibri Healthcare and its sub-brands as industry thought leaders.
Design and execute outreach strategies tailored to key decision-makers at target accounts, using a combination of content, personalized messaging, and relationship-building tactics.
Develop compelling messaging and value propositions that align with customer pain points and differentiate Colibri’s solutions from competitors.

Sales Enablement & Product Marketing
Partner with Sales teams to create sales enablement materials, including collateral, proposals, case studies, email templates, and pitch decks.
Support new product launches by developing go-to-market (GTM) strategies, writing high-impact copy for email campaigns, landing pages, and sales assets.
Monitor and optimize marketing performance, analyzing campaign data to drive continuous improvement and maximize ROI.
Complete other duties and special projects as assigned.

What You'll Need to Succeed

Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s Degree a plus.
Minimum of three (3) years of B2B marketing experience, ideally in healthcare, professional education, or higher education, with at least 2 years focused on Account-Based, Content, or Product Marketing.
Proven ability to develop and execute multi-channel ABM campaigns that drive lead generation and pipeline growth.
Strong understanding of B2B marketing strategies, including account-based marketing (ABM), content marketing, and demand generation.
Exceptional written and verbal communication skills, with experience crafting high-converting messaging and marketing assets.
Analytical mindset with experience using marketing analytics tools (Google Analytics, Adobe,
Matomo, HubSpot, Salesforce, or similar CRM automation platforms).
Ability to collaborate cross-functionally and manage multiple projects in a fast-paced, deadline-driven environment.
Knowledge of healthcare industry trends, enterprise sales cycles, and regulatory compliance in education is a plus.
Travel is up to 10% and mostly limited to conferences.

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