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Pluralsight

B2C Lifecycle Marketing Specialist

🇺🇸 Remote - US

🕑 Full-Time

💰 $65K - $80K

💻 Marketing

🗓️ November 12th, 2024

B2C

Edtech.com's Summary

Pluralsight is hiring a B2C Lifecycle Marketing Specialist. This position is primarily remote, but there may be recurring travel to the HQ in Utah depending on the role and team member location.

Highlights

  • Responsible for supporting lifecycle marketing to drive engagement and conversion throughout customer journeys.
  • Execute ad-hoc manual email, automated journey strategies, and on-going reporting and optimization.
  • Partner with Marketing Operations to ensure accurate audience segmentation data.
  • Develop expertise in email marketing best practices, including compliance with CAN-SPAM and privacy laws.
  • Conduct lifecycle competitive analysis and maintain updated reporting.
  • Minimum of 3 years of relevant experience or 2+ years with an advanced degree.
  • Compensation ranges from $65,000 to $80,200 USD plus potential benefits and bonuses.
  • Benefits include medical coverage, unlimited PTO, wellness reimbursements, and professional development funds.

B2C Lifecycle Marketing Specialist Full Description

Job Description:

As the B2C Lifecycle Marketing Specialist, you will be responsible for supporting the lifecycle marketing function charged with driving prospect and customer engagement and conversion across all stages of their journey. 

You will support execution of both ad-hoc manual email and automated journey strategies, as well as on-going reporting and optimization. You should have a passion for email marketing best practices, as well as our audience segments and how to best engage with them. Being both customer-centric, data-driven and organized is essential to ensure we’re making smart decisions that grow the B2C business and also deliver a positive customer experience.

Duties/responsibilities

  • Support lifecycle marketing function initiatives and strategies by organizing and documenting strategies in order to socialize and align with cross functional teams 
  • Partner with Marketing Operations on both on-going execution as well as ensuring data counts are accurate for audience segments
  • Review and QA email test proofs to ensure accuracy prior to deployment
  • Clearly articulate email performance and recommendations on a regular basis to Creative and MOPS partners
  • Develop expertise in email best practices and regulations, including CAN-SPAM and privacy laws
  • Desire to learn and support lifecycle strategies in order to drive engagement, conversion and revenue
  • Always be optimizing, testing and bringing new ideas to the table
  • Own lifecycle competitive analysis and reporting to ensure the team is up-to-date
     
Minimum qualifications/skills

  • Exceptional ability to write clearly and concisely for technical and non-technical audiences
  • High level of detail, organizational and documentation skills
  • Comfortable managing multiple projects in a fast paced and high growth environment

Education and experience requirements

  • Requires a minimum of 3 years of related or equivalent experience; or 2+ years with an advanced degree

Travel Requirements:

While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.

Why you’ll love working here:

  • We’re remote- and hybrid-friendly
  • We’re mission driven and guided by our culture pillars
  • We have a strong commitment to diversity and belonging
  • We cultivate a culture of trust, autonomy, and collaboration
  • We’re lifelong learners and champion team member growth and advancement
  • We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.

Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.

Physical and Mental requirements

Work is performed in an office (or home office) environment and requires the ability to operate standard office equipment and keyboards. Sedentary work. Repetitive work. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $65,000- $80,200 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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