Edtech.com's Summary

LEGO Group is hiring a Brand Manager, Adults Audience. The role involves collaborating with global marketing teams to develop communication strategies, leading brand audience team direction, growing audience base through innovative marketing initiatives, and managing partnerships and project responsibilities. The position also requires developing go-to-market plans, analyzing audience performance, and working closely with various teams to enhance brand and business growth.

Highlights

Main responsibilities include developing communication strategies, leading brand audience direction, and managing partnerships.
Involvement with franchise marketing planning, business management, and go-to-market plans.
Requires strong analytical, presentation, and writing skills.
Experience in CPG, entertainment, or technology marketing preferred.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Salary range: $100,900 - $151,300 USD.
Includes enhanced paid leave, life and disability insurance, and colleague discount.
Position follows a hybrid working model.
No relocation assistance offered.

Brand Manager, Adults Audience Full Description

Brand Manager, Adults Audience

Location
Boston, Massachusetts, United States of America
Job ID
0000022423
Category
Sales, Marketing & Product Management

Job Description

Are you ready for an exciting opportunity to build and grow a beloved brand and join a talented team to play a key role in shaping the brand's future through world-class marketing strategies and innovative initiatives?

This is your chance to make an impact and be part of a dynamic environment where creativity and collaboration drive success!

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

Collaborate with Global Marketing Teams & Our LEGO® Agency to develop communication strategies and platforms that will enable Brand Teams to implement integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for the US Business Unit
Lead the strategic direction of the Brand Audience Team; ensure team understands and takes actions based on audience market conditions, preferences, needs and trends, scaling direction to other audiences and franchises/themes as needed
Grow audience base through the product portfolio, innovation, marketing mix activities and the deployment of communication platforms
Advocate and drive internal and external share-of-mind, confidence, and retailer support for audience themes; influence global and local growth ambitions
Foster strong internal relationship with Markets & Channel (M&C) marketing, Global Product Development and Business Unit Customer Teams to deliver integrated, comprehensive activation plans across marketing channels and platforms
Manage partnership (IP, agency, and vendor) relationships as designated brand responsibilities require (Business Reviews and Brand Updates)

Business Management (40%)

Influence and collaborate with Global Product Development to develop audience portfolios to meet the growth ambitions of the US Business Unit
Develop Go-To-Market Plans for new-to-world product/franchise launches and optimize base portfolio go-to-market plans
Develop annual audience objectives to inform budget allocations and communications strategies to ensure efficient and effective marketing plan executions for LEGO® franchise(s)
Holistic business ownership and thought leadership; constant analysis and evaluation of audience performance and partnering with Brand Delivery Team on corrective actions where necessary
Establish Measurement & Evaluation plans; feedback findings to Global and Markets & Channels partners to optimize future plans and portfolios
Thought leadership and strategic setup of audience presentations to customer sell-in of product lines and critical marketing programs
Deliver value to Brand Delivery, Customer, Trade Marketing and eCommerce teams to build shopper activation plans to drive performance

Play your part in our team succeeding

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to design our annual audience go-to-market strategies, franchise portfolio choices, communications platforms and innovations to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting audience, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

This individual will join the US Brand Management Team as a Brand Manager, serving as the strategic lead to drive sustainable growth among the LEGO® Group’s Adult-Focused Franchises by designing innovative strategies and marketing plans. The role reports directly to the US Brand Director.

Do you have what it takes?

A solid background in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus!
Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health
Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.
Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.
Experience driving strong retail partner relationships, crafting plans, and executing marketing programs to build joint commercial value with larger retailers
Demonstration of strong understanding of Integrated Marketing channels, including digital marketing, critical metric setting, and measurement
Ability to deliver multiple priorities simultaneously at scale with speed and on budget
Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication
Previous experience effectively marketing to adults as the end consumer and to multicultural or underserved audiences preferred
Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!
Some travel required

Additional details on this position

The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Brand Manager, Adults Audience

Location
Boston, Massachusetts, United States of America
Job ID
0000022423
Category
Sales, Marketing & Product Management

Job Description

This is your chance to make an impact and be part of a dynamic environment where creativity and collaboration drive success!

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

Collaborate with Global Marketing Teams & Our LEGO® Agency to develop communication strategies and platforms that will enable Brand Teams to implement integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for the US Business Unit
Lead the strategic direction of the Brand Audience Team; ensure team understands and takes actions based on audience market conditions, preferences, needs and trends, scaling direction to other audiences and franchises/themes as needed
Grow audience base through the product portfolio, innovation, marketing mix activities and the deployment of communication platforms
Advocate and drive internal and external share-of-mind, confidence, and retailer support for audience themes; influence global and local growth ambitions
Foster strong internal relationship with Markets & Channel (M&C) marketing, Global Product Development and Business Unit Customer Teams to deliver integrated, comprehensive activation plans across marketing channels and platforms
Manage partnership (IP, agency, and vendor) relationships as designated brand responsibilities require (Business Reviews and Brand Updates)

Business Management (40%)

Influence and collaborate with Global Product Development to develop audience portfolios to meet the growth ambitions of the US Business Unit
Develop Go-To-Market Plans for new-to-world product/franchise launches and optimize base portfolio go-to-market plans
Develop annual audience objectives to inform budget allocations and communications strategies to ensure efficient and effective marketing plan executions for LEGO® franchise(s)
Holistic business ownership and thought leadership; constant analysis and evaluation of audience performance and partnering with Brand Delivery Team on corrective actions where necessary
Establish Measurement & Evaluation plans; feedback findings to Global and Markets & Channels partners to optimize future plans and portfolios
Thought leadership and strategic setup of audience presentations to customer sell-in of product lines and critical marketing programs
Deliver value to Brand Delivery, Customer, Trade Marketing and eCommerce teams to build shopper activation plans to drive performance

Play your part in our team succeeding

Do you have what it takes?

A solid background in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus!
Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health
Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.
Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.
Experience driving strong retail partner relationships, crafting plans, and executing marketing programs to build joint commercial value with larger retailers
Demonstration of strong understanding of Integrated Marketing channels, including digital marketing, critical metric setting, and measurement
Ability to deliver multiple priorities simultaneously at scale with speed and on budget
Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication
Previous experience effectively marketing to adults as the end consumer and to multicultural or underserved audiences preferred
Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!
Some travel required

Additional details on this position

The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Brand Manager, Adults Audience

Edtech.com's Summary

Brand Manager, Adults Audience Full Description

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