Job Description

• Drive the strategy and execution for all outbound lead generation efforts, including events. Optimize automated attraction and education series to generate new leads, building and maintaining a pipeline of qualified leads and opportunities to support sales targets.
• Strategize and develop omnichannel lead generation campaigns to attract, engage, and convert new market segments, promoting annual campaigns and product/platform launches. 
• Manage the planning and execution of paid digital advertising campaigns, including PPC, display, and social media advertising — including the collaboration with internal team members and external agencies and vendors. 
• Serve as principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.
• Utilize marketing automation and HubSpot tools to masterfully cultivate a rich, sustainable lead ecosystem. 
• Collaborate with cross-functional teams, particularly the content team, to create compelling and relevant messages that not only inform, but inspire action amongst the target audience.
• Work closely with the Sales Assessment Consultants, Business Developers, and Customer Service teams to develop targeted lead generation campaigns and strategies.
• Work closely with the Creative team to design compelling marketing assets that drive performance of demand generation campaigns, including display ads, social graphics, email templates, landing pages, and print collateral. 
• Track and report on lead generation activities, including lead quality, conversion rates, and pipeline growth, translating insights into strategic optimizations to improve conversion funnel. 
• Manage and optimize the HubSpot platform to create and track campaigns, build landing pages, and manage contacts effectively.
• Stay updated with the latest outbound marketing trends and best practices, applying them to enhance marketing efforts and maintain a competitive edge.
• Research and analyze market trends, competitor activities, and customer needs to identify new opportunities for lead generation in collaboration with the Product Marketer. 
• Negotiate contract renewals with vendors. 
• While rare, the candidate must be able to work evenings, overtime, and weekends as necessary. 
• Other duties as assigned.

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Proven experience (5 years) in outbound marketing, focusing on utilizing HubSpot effectively.
• HubSpot Certification (Inbound Marketing and HubSpot Marketing Software) is required within the first 90 days of hire.
• Experience in HubSpot segmenting and filtering leads and creating workflow automations.
• A deep passion for helping people of all abilities receive the tools that help them live their best lives.
• Results-oriented with a focus on achieving and exceeding targets. 
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent organizational and time management skills. 
• Strong written and verbal communication.
• Experience working with Microsoft Office applications (Word, Excel & PowerPoint).
• Experience with Google Analytics or an understanding of basic marketing analytics, including the use of CPC, CPA, and CPM in KPI evaluation.
• Experience working with Adobe programs.
• Capable of working well with executives, teams, and vendors. 
• Team player with a positive attitude. 

• Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to other views; gives and welcomes feedback; contributes to building a positive team spirit; promotes inclusiveness, puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed
• Communication – Communicates effectively with supervisors, team members, and WPS colleagues through a variety of channels; possesses strong written communication and reading comprehension skills
• Problem-Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics, people, and/or situations
• Time and Project Management – Effectively manages the workflow of deliverables for design projects; works with the project team to ensure time-effective handoff of all materials
• Collaboration and Inclusivity – Shows respect and sensitivity for cultural differences; nurtures inclusion and helps to promote diversity of thought, experiences, and ideas amongst WPS employees and products

• The employee may regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds. 
• Specific vision abilities required by this job include Close vision and Distance vision. 
• The auditory/hearing abilities required by the job include hearing others using a phone or online conferencing system.  
• While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. 
• The employee is regularly required to walk and sit for prolonged periods. 
• This individual must be a responsible person, and regular attendance is required.