Edtech.com's Summary

TCI is hiring a Digital Marketing Manager. This role involves managing all digital marketing activities to support and expand TCI's presence in the K-12 education market. Responsibilities include developing and executing digital campaigns, managing email marketing through Pardot, and collaborating with external marketing partners to maximize omni-channel marketing effectiveness. The role also requires analyzing performance data to provide recommendations for improving campaign success.

Highlights

Develop and execute digital marketing strategies to increase brand visibility and generate leads.
Manage PPC campaigns, SEO initiatives, email marketing, and website content strategy.
Strong experience with email marketing using Pardot.
Analyze metrics across digital channels and provide data-driven insights.
Bachelor's degree in Marketing or related field required.
5+ years of experience in digital marketing, preferably in the K-12 or EdTech industry.
Proficiency in marketing analytics tools like Google Analytics.
Salary range: $96,000 to $140,000 annually with benefits including medical, dental, vision, 401k, PTO, and bonus eligibility.
Experience managing external vendors and evaluating campaign effectiveness is essential.
Familiarity with tools like Salesforce and WordPress is a plus.

Digital Marketing Manager Full Description

Digital Marketing Manager
Remote

Job Type

Full-time

Description

TCI delivers innovative content to more than 50,000 K-12 schools across the nation via our award-winning products. As an established EdTech company, we make a difference in the lives of thousands of teachers and students every day through our History Alive! and Bring Science Alive! programs.

Position Summary: We are seeking a Digital Marketing Manager to support and grow TCI’s presence in the K–12 education market. Reporting to the Director of Marketing, this role will manage all digital marketing activities and channels, including lead capture form management, digital sampling, email marketing, and the company website. In addition to executing and optimizing digital campaigns, this role will act as a key liaison with external marketing partners to ensure the effectiveness of omni-channel marketing efforts. The Digital Marketing Manager will also be responsible for managing email campaigns, including list management and deployments through Pardot. This role will analyze performance data to provide actionable recommendations, improve campaign effectiveness, and drive lead generation and conversions.

Responsibilities:

Strategy Development

Develop and execute comprehensive digital marketing strategies to increase TCI’s brand visibility, generate leads, and nurture educators through the sales funnel.
Align digital marketing efforts with overall marketing objectives and support TCI’s marketing drivers.

Campaign & Channel Management

Manage and optimize PPC campaigns, SEO initiatives, and email marketing strategies, leveraging segmentation and A/B testing to enhance campaign performance.
Oversee website content strategy, ensuring consistent messaging and an optimized user experience.
Coordinate with contracted marketing partners to execute omni-channel campaigns and evaluate their effectiveness.
Manage email campaigns directly, including building and deploying emails, managing lists, and creating workflows within Pardot.

Analytics & Reporting

Analyze performance metrics across all digital marketing channels, including website traffic, PPC results, email engagement, and social media performance.
Provide data-driven insights to refine campaigns and recommend improvements to both internal strategies and external partnerships.
Regularly report on ROI and the success of digital efforts to the marketing team.

Collaboration & Communication

Partner with internal teams (content, sales, marketing) to create cohesive messaging and integrated campaigns.
Serve as the primary liaison with external marketing partners, ensuring alignment with TCI’s brand, objectives, and goals.
Recommend adjustments to campaign strategies or partnerships based on performance evaluations.

Required Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience in the K-12 sector or EdTech industry is preferred.
5+ years of experience in digital marketing, with expertise in PPC, SEO, email marketing, and website management.
Strong experience managing email marketing campaigns, including building and deploying emails, segmentation, and list management, preferably using Pardot or similar tools.
Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics, Pardot) to drive decisions.
Experience managing external vendors or agencies and evaluating campaign effectiveness.
Exceptional project management and communication skills to balance multiple initiatives simultaneously.
Familiarity with education or K–12 markets is a plus.

Preferred Skills:

Proficiency in managing omni-channel campaigns, including paid and organic social media, digital ads, and email workflows.
Knowledge of tools like Salesforce, WordPress, Pardot, or similar marketing automation platforms.
Creative thinker with a collaborative mindset, capable of thriving in a fast-paced environment.

We are hiring in AL, CA, DC, FL, GA, IL, KY, MI, MT, OH, OR, PA, SC, TX, VA, WA. The pay range for this position is between $96,000 and $140,000 annually. Base pay offered may vary depending on job-related experience, skills and location. TCI offers medical, dental, vision, 401k benefits, PTO and bonus eligibility

Equal Opportunity Employer including Disability/Vets

Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaimer/

Original Job Description

Digital Marketing Manager
Remote

Job Type

Full-time

Description

Responsibilities:

Strategy Development

Develop and execute comprehensive digital marketing strategies to increase TCI’s brand visibility, generate leads, and nurture educators through the sales funnel.
Align digital marketing efforts with overall marketing objectives and support TCI’s marketing drivers.

Campaign & Channel Management

Manage and optimize PPC campaigns, SEO initiatives, and email marketing strategies, leveraging segmentation and A/B testing to enhance campaign performance.
Oversee website content strategy, ensuring consistent messaging and an optimized user experience.
Coordinate with contracted marketing partners to execute omni-channel campaigns and evaluate their effectiveness.
Manage email campaigns directly, including building and deploying emails, managing lists, and creating workflows within Pardot.

Analytics & Reporting

Analyze performance metrics across all digital marketing channels, including website traffic, PPC results, email engagement, and social media performance.
Provide data-driven insights to refine campaigns and recommend improvements to both internal strategies and external partnerships.
Regularly report on ROI and the success of digital efforts to the marketing team.

Collaboration & Communication

Partner with internal teams (content, sales, marketing) to create cohesive messaging and integrated campaigns.
Serve as the primary liaison with external marketing partners, ensuring alignment with TCI’s brand, objectives, and goals.
Recommend adjustments to campaign strategies or partnerships based on performance evaluations.

Required Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience in the K-12 sector or EdTech industry is preferred.
5+ years of experience in digital marketing, with expertise in PPC, SEO, email marketing, and website management.
Strong experience managing email marketing campaigns, including building and deploying emails, segmentation, and list management, preferably using Pardot or similar tools.
Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics, Pardot) to drive decisions.
Experience managing external vendors or agencies and evaluating campaign effectiveness.
Exceptional project management and communication skills to balance multiple initiatives simultaneously.
Familiarity with education or K–12 markets is a plus.

Preferred Skills:

Proficiency in managing omni-channel campaigns, including paid and organic social media, digital ads, and email workflows.
Knowledge of tools like Salesforce, WordPress, Pardot, or similar marketing automation platforms.
Creative thinker with a collaborative mindset, capable of thriving in a fast-paced environment.

Equal Opportunity Employer including Disability/Vets

Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaimer/

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