Edtech.com's Summary

WGU is hiring a Digital Marketing Specialist. This role involves managing and optimizing paid search campaigns, paid online media, and reporting on performance. The Digital Marketing Specialist will collaborate with the Sr. Digital Marketing Manager to align digital marketing efforts with performance goals and lead generation objectives.

Highlights

Main responsibilities include managing paid video, display, and search campaigns, and optimizing ad performance.
Requires experience with Google Ads, social platforms, and proficiency in Microsoft Excel.
Compensation ranges from $60,300.00 to $90,500.00.
Essential qualifications: Bachelor's degree and 1-2 years of digital campaign management experience.
Comprehensive benefits include medical, dental, vision, retirement contributions, and more.
Opportunity for discounted undergraduate and graduate tuition at WGU.
Collaborate with internal teams for campaign testing and analysis.
Manage 3rd party relationships with digital and social partners.

Digital Marketing Specialist Full Description

Salt Lake City Office

Full time

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $60,300.00 - $90,500.00

Job Description

About the Role:

As a Digital Marketing Specialist, you will be responsible for managing paid search campaigns and paid online media (including social, display and retargeting), optimization of those media activities and reporting out on performance. As the subject matter expert for our audience, the Digital Marketing Specialist will consult with the Sr. Digital Marketing Manager (and college marketing teams) to align digital marketing plans to support performance objectives and implement tactics to achieve and surpass WGU’s lead generation goals.

What you'll do…

Create and manage paid video, display, and paid search (Google Ads, YouTube, Facebook, LinkedIn, etc.) campaigns for our school of education audience and degree programs.
Optimize and test ad performance on a granular level.
Develop recommendations for new campaigns, audience, and messaging approaches that aligns with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.
Conduct big management analysis and adjustments based on data.
Manager and maintain campaign budget tracking and optimizations.
Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
Responsible for providing data insights and actions for formalized reporting.
Request creative and assist in ideation of creative concepts and messaging along with WGU creative teams.
Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
Assist and collaborate in media planning recommendations.
Manage 3rd party relationships with digital and social partners.

Knowledge, Skills, and Abilities You’ll Need to be Successful:

Demonstrated experience and knowledge of digital marketing in social media, display channels, and paid search.
Experience with daily account management across Google Ads and Social platforms.
A self-starter behavior that can get the job done without constant supervision.
Proficiency in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
Extremely organized when dealing with a large number of ongoing projects.
Excellent communication skills; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Minimum Requirements:

Bachelor's degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.)

Preferred Requirements:

Experience working with Google Ads
Adobe Analytics or Google Analytics experience.
Proficiency in Microsoft Excel.
Experience working with an Ad Agency.

Why Join WGU?

You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
We offer generous retirement and HSA company contributions.
You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

#LI-AE1
#D&I
#LI-Onsite

Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Opportunity Employer: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #DEI

Original Job Description