Edtech.com's Summary

UWorld, LLC is hiring a Digital Product Marketing Manager. This role involves developing and executing digital marketing campaigns, creating content tailored to the target audience, monitoring performance metrics, and collaborating with web development for lead generation. The manager will also define market positioning and recommend strategic conference sponsorships.

Highlights

Develop and execute multi-channel digital marketing campaigns.
Track and report on demand generation activities.
Experience with digital marketing tools like Google Analytics and SEMRUSH.
Demonstrable B2C and B2B marketing experience.
Bachelor’s degree in marketing, business, or related field required; master’s preferred.
Five years of experience in a mid-level marketing position.
Competitive compensation based on experience.
Comprehensive benefits, including medical, dental, and vision.
401(k) with employer matching.

Digital Product Marketing Manager Full Description

UWorld is seeking a Product Marketing Manager to focus on various products. From buyer personas to pricing and campaign strategy, the Product Marketing Manager will be an embedded subject matter expert and marketing strategist to work with the UWorld marketing team to evangelize our products.

QUALIFICATIONS:

JOB DUTIES (including but not limited to):

Campaign Prep & Misc.

Develop and execute lead acquisition activities through multi-channel digital campaigns.
Track and communicate a calendar of demand generation activities with all relevant stakeholders.
Tailor content development to the target audience to optimize campaign outcomes.
Monitor and report on performance metrics. Make recommendations and track improvements.
Partner with the web development team to create website pages that effectively drive lead generation and conversion.
Craft creative and engaging content to enhance campaign activity.

Marketing Strategy

Define and refine market positioning and product differentiators
Recommend conference attendance and sponsorships

Required Knowledge, Skills, and Abilities

Demonstrable digital B2C and B2B marketing experience
Knowledge of digital marketing tools such as Google Analytics and SEMRUSH
Familiarity with marketing automation tools and platforms
Excellent written, verbal, and interpersonal skills
Ability to work well within a team environment with competing priorities
Ability to react in a constructive manner to direct feedback and constructive criticism
Preference given to candidates with E-learning, and exam prep market experience

Requirements

Minimum Education Required

Bachelor’s degree in marketing, business, communications, or related field required; master’s degree preferred

Minimum Experience Required

Five years of experience in a mid-level marketing position.
High importance: Demonstrable B2C demand generation experience, managing multi-channel campaigns including email, PPC, organic search, webinars, events, social, display advertising, and retargeting

Benefits

Compensation and Benefits

Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid holiday schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Relaxed work environment that offers flexibility to work remotely 1 day per week
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

Original Job Description

QUALIFICATIONS:

JOB DUTIES (including but not limited to):

Campaign Prep & Misc.

Develop and execute lead acquisition activities through multi-channel digital campaigns.
Track and communicate a calendar of demand generation activities with all relevant stakeholders.
Tailor content development to the target audience to optimize campaign outcomes.
Monitor and report on performance metrics. Make recommendations and track improvements.
Partner with the web development team to create website pages that effectively drive lead generation and conversion.
Craft creative and engaging content to enhance campaign activity.

Marketing Strategy

Define and refine market positioning and product differentiators
Recommend conference attendance and sponsorships

Required Knowledge, Skills, and Abilities

Demonstrable digital B2C and B2B marketing experience
Knowledge of digital marketing tools such as Google Analytics and SEMRUSH
Familiarity with marketing automation tools and platforms
Excellent written, verbal, and interpersonal skills
Ability to work well within a team environment with competing priorities
Ability to react in a constructive manner to direct feedback and constructive criticism
Preference given to candidates with E-learning, and exam prep market experience

Requirements

Minimum Education Required

Bachelor’s degree in marketing, business, communications, or related field required; master’s degree preferred

Minimum Experience Required

Five years of experience in a mid-level marketing position.
High importance: Demonstrable B2C demand generation experience, managing multi-channel campaigns including email, PPC, organic search, webinars, events, social, display advertising, and retargeting

Benefits

Compensation and Benefits

Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid holiday schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Relaxed work environment that offers flexibility to work remotely 1 day per week
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes

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