Edtech.com's Summary

Great Minds is hiring a Director, Creative Marketing. The Creative Director will oversee the vision for the enterprise brand, encompassing products, packaging, brand identity, and external communications. This role involves developing engaging brand interactions, working closely with content, design, digital, and marketing teams to deliver exceptional content.

Highlights

Cultivate the enterprise brand's look and feel across products and customer touchpoints.
Lead and inspire integrated teams of designers, copywriters, and digital UX/UI designers.
Oversee and manage work of independent illustrators, photographers, writers, and designers.
Engage in the development of top-quality marketing materials and sales presentations.
15+ years of creative design work experience required.
Proficiency with Adobe Creative Suite, Microsoft PowerPoint, and other design tools.
Bachelor's degree in a related major or equivalent experience needed.
Full-time position with a salary range of $122,000-$135,000.
Remote work arrangement.

Director, Creative Marketing Full Description

Job description

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.
Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Creative Director will oversee the vision for our enterprise brand – from products to packaging to brand identity and external communications. Reporting to the VP, Communications, the Creative Director will be responsible for developing engaging brand interactions for our users, prospects and employees that tell a story and elicit an emotional response. The successful candidate will work closely with the content, design, digital and marketing teams to deliver content that exceeds the expectations of our clients.

Responsibilities

Cultivate the look and feel of the enterprise Great Minds brand across the portfolio of products and multitude of customer touchpoints.
Inspire and lead integrated teams of designers, copywriters and digital UX/UI designers across product development and communications.
Recruit, build relationships, and oversee the work of independent illustrators, photographers, writers, and designers. Have a strong appreciation that illustrations, videos and ancillary multimedia will play an important part in the Great Minds brand.
Set guidelines for the branding/placement of marks for Great Minds.
Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments.
Develops top quality marketing materials and sales presentations to support the sales team.
Create brand platform ideas that are extendable and memorable for external marketing channels.
Manage creative consistencies across the enterprise and portfolio.
Bring new ideas and innovation to GM products. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Job requirements

Required Qualifications

· 15+ years in direct creative design work.

· Portfolio of previous work that displays an ability to turn an idea into a visual piece or video.

· Must have experience in concepting and development of advertising/communications, page design, video, and/or digital UX experience.

· Must have experience managing internal and remote creative staff.

· 10+ years’ experience in design, branding, and creative processes applied to environments, print, and digital media.

Preferred Qualifications

· Experience in the education sector preferred.

· Experience as an art director/ creative director for cross channel content desired.

· Strong conceptual thinker and creative problem solver.

· Ability to storyboard/sketch or translate ideas to designers and other stakeholders to spark further idea generation or refinement.

· Resilience in accepting creative feedback and managing multiple inputs while being able to clearly articulate a well thought out point of view.

· Extensive experience and proficiency with current graphic design software and tools, practices and procedures including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro and InDesign), Keynote, Microsoft PowerPoint and Microsoft Word, HTML and others required to accomplish creation, review and output for print and digital delivery.

Required Education

Bachelor's degree in relative major or equivalent experience.

Status

Full-time

Location

Remote

The expected base salary range for this position is $122,00-$135,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

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Original Job Description