Working/Functional Title
Director - Graduate Enrollment Marketing
Position Summary
The Broad College of Business is seeking an innovative and strategic Director of Graduate Enrollment Marketing to join our team environment. The successful candidate will develop and execute comprehensive initiatives to attract, engage and enroll high quality graduate students into our portfolio of graduate programs. The ideal candidate will have significant experience in graduate recruitment and marketing with the ability to create and implement successful enrollment marketing campaigns.
The Broad College of Business creates and disseminates knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. Our vision is to be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. As an integral part of our team’s efforts in advancing the Broad College’s mission and vision, the ideal candidate for the Director of Graduate Enrollment Marketing role will be a creative self-starter that takes initiative and works collaboratively with a high-energy team of college stakeholders. The ideal candidate will be committed to continued education in marketing and enrollment management, data driven decision-making, and staying current on industry best practices.
Minimum Requirements
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; knowledge of and demonstrated success in graduate recruitment or comparable experience in sales, admissions, marketing, or another related field; experience with digital marketing tools and platforms; Experience working in CRM platforms to design, deliver and measure outcomes; Strong interpersonal skills and ability to work with diverse stakeholders; or an equivalent combination of education and experience.
Desired Qualifications
Demonstrated experience in: digital marketing channels such as Google Ads, Meta/Facebook for Business and LinkedIn Campaign Manager; CRM platforms such as Slate; marketing automation platforms such as Pardot, HubSpot or Marketo; social media management tools such as Sprinklr; landing page services such as Unbounce; analytics tools such as Google Data Studio and Google Analytics; SEO management services such as Semrush; and project management software such as Asana. Evidence of a commitment to ongoing learning of trends and current best practices.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
- Cover Letter
- Resume
- 3 Professional References
Work Hours
Generally, Monday through Friday 8 am to 5 pm. However, some evenings and weekends may be required.
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Bidding Eligibility ends November 19, 2024 at 11:55 PM
