Edtech.com's Summary

College Board is hiring a Director, K-12 Engagement and Reach. The role involves leading strategic campaigns to expand the reach of programs such as Advanced Placement and the SAT Suite of Assessments. The director will collaborate with various teams and partners to engage small districts and support state objectives, ensuring campaigns are optimized and run effectively.

Highlights

Main responsibilities include developing multi-channel campaigns, exploring digital engagement, and creating tailored content.
Experience in B2B and K12 industries is preferred.
Proficiency in communication and project management skills is essential.
Salary ranges from $80,000 to $135,000, adjusted based on location and experience.
A comprehensive benefits package includes health, dental, vision, and retirement plans.
Requires the ability to travel 4-6 times a year.
Authorization to work in the United States is necessary.
A bachelor's degree is preferred.

Director, K-12 Engagement and Reach Full Description

Director, K-12 Engagement and Reach

Remote - USA

Full time

College Board, Engagement and Reach  

Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).

Type: This is a full-time position.

About the Team 

College Board’s Engagement and Reach team is organized by audience, and is comprised of the Engagement and Reach: Professionals team and the Engagement and Reach: Students and Families team and. These teams build, execute, and optimize multi-channel campaigns to meet our audiences where they are and drive forward our organizational priorities. We’ve built a reputation for our attention to detail, focus on audience experience, and data-driven approach to delivering the right message at the right time to the audiences we serve.  

About the Opportunity  

College Board’s mission is to ensure all students have access to post-secondary opportunities. As Director, K-12 Engagement and Reach, you’ll help fulfill this mission by expanding the reach of our programs – including Advanced Placement and the SAT Suite of Assessments. You’ll lead strategic campaigns to both engage small districts and support large-scale, cross-functional state plans. This role is uniquely collaborative, requiring close partner with colleagues in State and District Partnerships, Global Policy & External Relations, and Engagement and Reach.

In this role you will:

Develop and execute multi-channel campaigns to engage small and rural districts and expand the reach of Advanced Placement courses and the SAT Suite of Assessments (60%)

Build a deep understanding of the unique needs of small and rural districts across the country
Explore and test new forms of digital engagement to reach small districts
Create tailored content, including customer success stories, that reflects the needs of different types of districts and schools, building examples of use cases for these audiences
In partnership with State and District Partnerships, maximize opportunities for lead generation at national and local in-person events
Extend our virtual event strategy to reach more educators, and develop a comprehensive follow up experience
Monitor and optimize campaign performance

Raise market awareness of new course offerings including Career Kickstart (20%) 

Create campaigns to reach new district-and-school level decision makers and influencers
Ensure processes for interest generation and collection are standardized across new course launches
Develop resources for lead follow up, including templated emails

 Lead campaigns to achieve specific state objectives for the SAT Suite of Assessments (20%) 

In partnership with a cross-functional group of colleagues, establish a standard “playbook” for development and execution of EaR campaigns in support of specific state objectives
Work across multiple states; understand the state landscape and modify plans accordingly
Set clear KPIs for each campaign; monitor and optimize campaign performance
Report on learnings with key stakeholders

About You 

You have: 

Preferred B2B and K12 industry experience
Experience creating content across different media platforms
A passion for supporting educational and career opportunities for millions of students
Strong organization and project management skills with the ability to work collaboratively across many teams and relationship building skills
Ability to thrive in a fast-paced environment and comfortable working through change and ambiguity
Superior verbal and written communication skills, with the ability to write, proofread, and edit ; and regularly lead meetings and present on campaign progress and results
The proven ability to move forward multiple time-sensitive projects in concert, both independently and as a member of the team
A proactive mindset - ability and willingness to proactively solve problems, anticipate and prioritize key tasks and resolve issues; and make connections to related workstreams
Ability to listen to colleagues and interpret their needs and feedback
Bachelor’s degree preferred 
The ability to travel a minimum of 4-6 times a year to College Board offices or on behalf of College Board business
Authorization to work in the United States for any employer

About Our Process 

Application review will begin immediately and will continue until the position is filled
While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.

About Our Benefits and Compensation

College Board offers a competitive benefits and compensation program that attracts top talent looking to make a difference in education. As a self-sustaining non-profit, we believe in compensating employees equitably in relation to each other, their qualifications, their impact, and the relevant market.

The hiring range for a new employee in this position is $80,000 to $135,000. College Board differentiates salaries by location so where you live will narrow the portion of this range in which you can expect a salary.

Your salary will be carefully determined based on your location, relevant experience, the external labor market, and the pay of College Board employees in similar roles. College Board strives to provide our best offer up front based on this criteria.

Your salary is only one part of all that College Board offers, including but not limited to:

A comprehensive package designed to support the well-being of employees and their families and promote education. Our robust benefits package includes health, dental, and vision insurance, generous paid time off, paid parental leave, fertility benefits, pet insurance, tuition assistance, retirement benefits, and more

Recognition of exceptional performance through annual bonuses, salary growth over time through market increases, and opportunities for merit raises and promotions based on increased scope of responsibility

A job that matters, a team that cares, and a place to learn, innovate and thrive

You can expect to have transparent conversations about benefits and compensation with our recruiters throughout your application process.

#LI-Remote

#LI-MD1

Original Job Description