Edtech.com's Summary

Curriculum Associates is hiring a Director, Language Arts Marketing. The role involves developing and executing strategic marketing initiatives to successfully launch and promote new core literacy programs nationally and for state-specific adoptions. Responsibilities include crafting marketing strategies, identifying market opportunities, and collaborating with cross-functional teams to drive student impact and educator satisfaction.

Highlights

Develop and implement marketing strategies for literacy products.
Conduct market research and gather customer insights.
Collaborate with cross-functional teams for product alignment.
Lead and mentor a team of literacy marketing professionals.
Require proficiency in data analysis tools.
Salary range: $110,500 - $196,500, plus bonus eligibility.
5+ years of experience in literacy product marketing required.
Benefits include medical, dental, vision, and life insurance, plus a 401k plan with employer match.
Deep knowledge of elementary literacy pedagogy is essential.
Bachelor’s degree required; master’s degree preferred.

Director, Language Arts Marketing Full Description

Director, Language Arts Marketing

US Remote

Full time

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

As the Director of Product Marketing, Literacy you will play a pivotal role in developing and executing strategic marketing initiatives to drive the success of Curriculum Associates’ new core literacy programs, both nationally and in state-specific adoptions. You will be responsible for crafting comprehensive marketing strategies, identifying key market opportunities, and collaborating closely with cross-functional teams to ensure the successful launch and uptake of our programs to drive student impact and educator satisfaction.

The impact you'll have:

Collaborate with the AVP of Literacy Product Marketing to develop and execute comprehensive marketing strategies to promote Curriculum Associates’ core literacy products (English and Spanish), including print programs, digital learning materials, and related services designed to support strong implementations. 
Conduct market research to identify trends, opportunities, and competitive landscape. 
Gather and analyze customer insights, surveys, and feedback from the IST and sales teams to refine messaging and inform product and service strategies.
Collaborate with product development teams to ensure alignment between product features, target audience needs, and marketing strategies. 
Develop value propositions, messaging pillars, product story, and competitive differentiation to drive adoption, engagement, and retention.
Execute GTM strategies for new and existing literacy products, ensuring alignment across sales, enablement, and service teams.
Collaborate with Adoption Enablement to coordinate strategies for state curriculum adoptions, including understanding state-specific standards and requirements, conducting in-depth competitive analyses, and working with local sales and services teams, Regional Marketing to craft executable plans that maximize success. 
Build and maintain strong relationships with key stakeholders, including sales teams, partner success teams, authors, advisors, and industry partners. 
Lead and mentor a team of literacy marketing professionals, providing guidance, support, and professional development opportunities.

Who we're looking for:

Strategic thinker with the ability to identify market opportunities, solve complex problems, and drive results in a fast-paced, dynamic environment. 
Strong analytical skills and proficiency in data analysis tools to measure marketing campaign performance and derive actionable insights. 
Highly organized with excellent project management skills, able to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. 
Excellent communication skills, with the ability to create compelling marketing content and effectively communicate with diverse audiences. 
Deep knowledge of elementary literacy pedagogy, including biliteracy.
Passion for education and a commitment to improving learning outcomes through innovative literacy product solutions. 
Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth. 
5+ years of proven experience in literacy product marketing within the educational publishing or ed tech industry, with a strong understanding of literacy standards, legislation, educational materials, curriculum development, and K–12 markets. 
Experience leading and managing a team of marketing professionals, fostering a collaborative and high-performance work environment. 
Bachelor’s degree required; master’s degree preferred.

Benefits and Pay Range:
Pay Range – This role’s range is $110,500 - $196,500. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Application deadline: May 7, 2025. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.

Original Job Description

Director, Language Arts Marketing

US Remote

Full time

The impact you'll have:

Collaborate with the AVP of Literacy Product Marketing to develop and execute comprehensive marketing strategies to promote Curriculum Associates’ core literacy products (English and Spanish), including print programs, digital learning materials, and related services designed to support strong implementations. 
Conduct market research to identify trends, opportunities, and competitive landscape. 
Gather and analyze customer insights, surveys, and feedback from the IST and sales teams to refine messaging and inform product and service strategies.
Collaborate with product development teams to ensure alignment between product features, target audience needs, and marketing strategies. 
Develop value propositions, messaging pillars, product story, and competitive differentiation to drive adoption, engagement, and retention.
Execute GTM strategies for new and existing literacy products, ensuring alignment across sales, enablement, and service teams.
Collaborate with Adoption Enablement to coordinate strategies for state curriculum adoptions, including understanding state-specific standards and requirements, conducting in-depth competitive analyses, and working with local sales and services teams, Regional Marketing to craft executable plans that maximize success. 
Build and maintain strong relationships with key stakeholders, including sales teams, partner success teams, authors, advisors, and industry partners. 
Lead and mentor a team of literacy marketing professionals, providing guidance, support, and professional development opportunities.

Who we're looking for:

Strategic thinker with the ability to identify market opportunities, solve complex problems, and drive results in a fast-paced, dynamic environment. 
Strong analytical skills and proficiency in data analysis tools to measure marketing campaign performance and derive actionable insights. 
Highly organized with excellent project management skills, able to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. 
Excellent communication skills, with the ability to create compelling marketing content and effectively communicate with diverse audiences. 
Deep knowledge of elementary literacy pedagogy, including biliteracy.
Passion for education and a commitment to improving learning outcomes through innovative literacy product solutions. 
Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth. 
5+ years of proven experience in literacy product marketing within the educational publishing or ed tech industry, with a strong understanding of literacy standards, legislation, educational materials, curriculum development, and K–12 markets. 
Experience leading and managing a team of marketing professionals, fostering a collaborative and high-performance work environment. 
Bachelor’s degree required; master’s degree preferred.

Application deadline: May 7, 2025. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.

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Director, Language Arts Marketing

Edtech.com's Summary

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