Edtech.com's Summary

Guild is hiring a Director, Marketing Campaigns. This role involves leading and executing compelling marketing strategies to engage B2B and B2C audiences, managing a team of campaign managers, and collaborating with various departments to optimize multi-channel campaigns. The Director will also be responsible for monitoring campaign performance, setting measurable goals, and overseeing the marketing budget to ensure maximum impact and ROI.

Highlights

Lead campaign planning and strategy execution for B2B and B2C audiences.
Manage a team of campaign managers to drive creativity and accountability.
Collaborate with digital marketing, product, and content teams.
Require 8+ years experience in marketing with a focus on campaign management.
Strong analytical skills and data-driven problem-solving.
Base salary: $175,000 - $197,500, plus variable compensation and stock options.
Access to health care options, 401k, and open vacation policy.
Education benefits and parental leave support.

Director, Marketing Campaigns Full Description

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.

If you are an Internal Candidate, please apply via our Internal Job Board.

At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:

Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
Be an Owner - holding self and others accountable to meet commitments
Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is seeking an experienced and dynamic Director, Marketing Campaigns to lead campaign strategy and execution at Guild. Reporting directly to the VP, Performance Marketing, this role demands a dynamic leader capable of crafting compelling marketing strategies that effectively address B2B and B2C audiences.

This person will lead a team of campaign managers, responsible for developing, implementing, and optimizing multi-channel campaigns that drive awareness, customer acquisition, and revenue growth. The ideal candidate is both a strategic thinker and a hands-on operator who can balance big-picture vision with flawless execution. They will collaborate closely with cross-functional teams, including digital marketing, product marketing, content, pre and post sales teams, and marketing operations, to deliver impactful campaigns that meet our business goals.

Key Responsibilities

Lead the quarterly campaign planning process at Guild, ensuring collaboration, alignment and visibility across teams.
Develop and oversee the overall strategy and execution of all marketing campaigns across B2B and B2C, ensuring alignment with the company’s business objectives and customer needs.
Manage and mentor a team of campaign managers, promoting a culture of creativity, accountability, and data-driven decision-making.
Provide guidance on best practices and marketing innovations, fostering professional growth and continuous learning within the team.
Identify target audiences and key messaging, working with product marketing, content and digital marketing teams to create compelling value propositions.
Set measurable campaign goals, KPIs, and budgets and ensure alignment across departments.
Continuously monitor and optimize campaigns to improve performance and achieve KPIs, using insights from data and A/B testing.
Collaborate closely with sales, product, product marketing and other departments to ensure cohesive brand messaging and optimized campaign performance.
Oversee the marketing campaign budget, ensuring efficient allocation of resources for maximum impact and ROI.
Analyze market trends and campaign performance data to continually refine strategies and report insights and recommendations to senior management.
Serve as a marketing leader, fostering a collaborative environment and promoting alignment across functions.

Qualifications

8+ years of experience in marketing with a focus on campaign management, ideally in a fast-paced B2B environment.
Proven track record of developing and executing successful multi-channel marketing campaigns that drive measurable results.
Strong understanding of digital marketing channels, including paid media, email marketing, and content marketing.
Excellent analytical skills with a data-driven approach to problem-solving.
Demonstrated leadership abilities, with experience managing and mentoring teams.
Exceptional project management skills, with the ability to handle multiple projects simultaneously.
Strong collaboration and communication skills, able to work effectively with cross-functional teams.

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $175,000 - $197,500, as well as variable compensation and company stock options.

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
Access to a 401k to help save for the future
Open vacation policy for employees to rest and recharge
8 days of fully-paid sick leave, to take the time to heal and or recover
Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
Education benefits and tuition assistance to help your future development and growth

PRIVACY NOTICE

I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.

I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.

Original Job Description

If you are an Internal Candidate, please apply via our Internal Job Board.

At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:

Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
Be an Owner - holding self and others accountable to meet commitments
Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Key Responsibilities

Lead the quarterly campaign planning process at Guild, ensuring collaboration, alignment and visibility across teams.
Develop and oversee the overall strategy and execution of all marketing campaigns across B2B and B2C, ensuring alignment with the company’s business objectives and customer needs.
Manage and mentor a team of campaign managers, promoting a culture of creativity, accountability, and data-driven decision-making.
Provide guidance on best practices and marketing innovations, fostering professional growth and continuous learning within the team.
Identify target audiences and key messaging, working with product marketing, content and digital marketing teams to create compelling value propositions.
Set measurable campaign goals, KPIs, and budgets and ensure alignment across departments.
Continuously monitor and optimize campaigns to improve performance and achieve KPIs, using insights from data and A/B testing.
Collaborate closely with sales, product, product marketing and other departments to ensure cohesive brand messaging and optimized campaign performance.
Oversee the marketing campaign budget, ensuring efficient allocation of resources for maximum impact and ROI.
Analyze market trends and campaign performance data to continually refine strategies and report insights and recommendations to senior management.
Serve as a marketing leader, fostering a collaborative environment and promoting alignment across functions.

Qualifications

8+ years of experience in marketing with a focus on campaign management, ideally in a fast-paced B2B environment.
Proven track record of developing and executing successful multi-channel marketing campaigns that drive measurable results.
Strong understanding of digital marketing channels, including paid media, email marketing, and content marketing.
Excellent analytical skills with a data-driven approach to problem-solving.
Demonstrated leadership abilities, with experience managing and mentoring teams.
Exceptional project management skills, with the ability to handle multiple projects simultaneously.
Strong collaboration and communication skills, able to work effectively with cross-functional teams.

Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
Access to a 401k to help save for the future
Open vacation policy for employees to rest and recharge
8 days of fully-paid sick leave, to take the time to heal and or recover
Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
Education benefits and tuition assistance to help your future development and growth

PRIVACY NOTICE

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Edtech.com's Summary

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