Edtech.com's Summary

Duolingo is hiring a Marketing Lead for Institutions and Governments for an on-site position in Pittsburgh, PA. This role involves developing and leading the marketing strategy for the Duolingo English Test (DET), managing the marketing budget, and driving brand awareness through various marketing activities.

Highlights

Lead marketing strategy and go-to-market strategy for institutions and governments.
Manage DET's marketing budget, market research, advertising, and public relations.
Develop the DET brand and identify regional growth opportunities.
Minimum of 10 years of marketing experience, including five years in global team leadership.
Ability to travel internationally frequently and willingness to engage in different time zones.
Salary ranges from $188,000 to $342,000 annually, with additional equity compensation and benefits.

Director of Marketing, Duolingo English Test Full Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

You Will...

Lead our marketing strategy for institutions and governments and support our go-to-market strategy to increase adoption of the test
Be responsible for DET’s marketing budget, market research, communications, advertising, and public relations for institutions and governments
Develop the Duolingo English Test brand and drive brand awareness through marketing activities, ensuring a consistent brand across territories and consumer touchpoints
Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
Lead our DET's marketing function and Develop the structure of the team
Coordinate DET’s marketing efforts with the company’s financial and branding goals
Travel to key international markets to help drive campaign and business objectives

You Have...

10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
At least five years of proven experience leading global teams and effectively upscaling teams
Willingness to engage with partners in time zones around the globe
Ability to travel internationally frequently

Exceptional Candidates Will Have...

Passion for our mission to make high-quality language learning accessible to everyone
Proficient in a second language
Experience living and working outside of the US
Experience with assessment products and startups

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$188,000—$342,000 USD

Original Job Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

You Will...

Lead our marketing strategy for institutions and governments and support our go-to-market strategy to increase adoption of the test
Be responsible for DET’s marketing budget, market research, communications, advertising, and public relations for institutions and governments
Develop the Duolingo English Test brand and drive brand awareness through marketing activities, ensuring a consistent brand across territories and consumer touchpoints
Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
Lead our DET's marketing function and Develop the structure of the team
Coordinate DET’s marketing efforts with the company’s financial and branding goals
Travel to key international markets to help drive campaign and business objectives

You Have...

10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
At least five years of proven experience leading global teams and effectively upscaling teams
Willingness to engage with partners in time zones around the globe
Ability to travel internationally frequently

Exceptional Candidates Will Have...

Passion for our mission to make high-quality language learning accessible to everyone
Proficient in a second language
Experience living and working outside of the US
Experience with assessment products and startups

Take a peek at how we care for our employees' holistic well-being with our benefits here.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice

We post a multi-level salary range for all of our roles.

Salary Range:

$188,000—$342,000 USD

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Director of Marketing, Duolingo English Test

Edtech.com's Summary

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