Aceable
Director, Social Media
🇺🇸 Hybrid - Austin, TX
🕑 Full-Time
💰 $147K - $196K
💻 Marketing
🗓️ November 14th, 2024
Social Media
Sprout Social
TikTok
Edtech.com's Summary
Aceable is hiring a Director, Social Media for a Hybrid position in Austin, Texas. This role involves leading the social media team to manage Aceable's presence across platforms and contribute to customer acquisition and brand growth.
Highlights
- Lead the execution of social media strategies across product lines and brands, including content creation, social engagement, influencer campaigns, and paid social.
- Define social media goals, develop innovative campaigns, and analyze performance metrics to optimize strategies.
- Manage a team of internal staff and collaborate with third-party providers to supplement capabilities.
- 10+ years in digital marketing with management experience; expertise in social media across platforms like Instagram, TikTok, and YouTube.
- Strong skills in performance tracking tools such as Sprout Social and Meltwater.
- Competitive compensation ranging from $147,000 to $196,000 with potential bonuses and benefits including a 401k match, comprehensive healthcare, and generous paid time off.
- Hybrid work environment with flexibility between in-office and remote work.
- Applicants must reside in specific states, including Texas, California, Colorado, and others.
Director, Social Media Full Description
ABOUT THIS POSITION
Aceable is looking for a strategic, innovative, and results-driven Director, Social Media to lead a growing social media team and navigate the ever-changing digital landscape. This position will have strategic oversight of all Aceable brands’ presence, voice, and strategy across social platforms. You will lead a team responsible for content creation, social engagement, influencer campaigns, and paid social, ensuring our social media efforts contribute directly to customer acquisition, brand growth, and revenue.
We are seeking a strategic thinker and problem solver with a proven track record in growing brand affinity. You will collaborate with marketing, product, and web teams to create a consistent brand voice across all social channels. As a key member of the marketing team, you will develop strategies to boost engagement, foster community, and drive performance, while tracking KPIs to ensure our social efforts align with business goals.
WHAT YOU’LL DO
- Develop the vision and execute a comprehensive social media strategy across product lines and brands within the Driving, Real Estate, and Insurance verticals
- Define social media goals and metrics to track performance of all social channels
- Create and implement innovative, engaging social media campaigns that foster audience interaction and grow account following
- Manage influencer relationships and develop long-term partnerships to build brand trust and awareness
- Oversee the social media content calendar and ensure alignment with campaign goals and platform trends
- Monitor and analyze social media KPIs and performance metrics, optimizing strategies in real-time
- Build, lead, and mentor a team of internal staff, contractors and agencies in support of company goals
- Collaborate with third-party providers to supplement Aceable’s internal social media capabilities
- Work closely with web and analytics teams to monitor performance and integrate insights into content and campaign strategies
- Stay ahead of emerging trends and best practices to maintain a competitive edge
WHAT YOU’LL NEED
- 10+ years of experience in digital marketing, preferably in Direct-to-Consumer (DTC) organizations
- 5+ years of management experience in social media with a focus on paid, organic, and influencer strategies; ideally managing a total social budget of at least $5 Million
- Proven ability to grow a significant social media presence across platforms that contributed to material, profitable revenue growth
- Experience leading teams and campaigns across multiple platforms (e.g., Instagram, TikTok, YouTube)
- Ability to create compelling, story-based, channel-specific content that drives engagement
- Strong expertise in performance tracking tools (e.g., Sprout Social, Meltwater) and the analytical skills to interpret data for real-time and long-term decisions
- Collaborative mindset with the ability to work cross-functionally with other marketing and product teams
- Exceptional communication skills, with the ability to manage internal stakeholders and external partners
- Proven leadership experience in mentoring and building high-performance teams
- Reside in one of the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.
BONUS POINTS
- Experience in an eCommerce business and/or with other digital products and services.
- Experience managing multi-product, multi-brand social strategies
- Reside in Austin, Texas
ABOUT ACEABLE
Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification.
After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month!
Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.
ABOUT THE MARKETING TEAM
The Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel Aceable’s growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company’s success.
ACEABLE PERKS
- Join one of Austin's Best Places to Work in 2024
- Competitive total rewards (base salary + bonus/stock options, if applicable)
- 401k match
- Robust medical, dental, and vision benefits
- Generous paid time off programs + 19 paid holidays per year
- Flexible work schedule
- Wellness programs
- Our own space on the top floor of a downtown Austin building with free parking
- Weekly lunch, a fully stocked fridge, and plentiful snacks
- Company events and activities (holiday events, happy hours, volunteering)
- #PursueGrowth Reimbursement ($600 per year for full-time employees)
- Free Roadside Assistance subscription
- Passionate teammates excited to help you succeed and learn
- NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*
At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!
*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.
Compensation: $147,000 - $196,000 + bonus
