Edtech.com's Summary

Newsela is hiring a Field & Accounts-Based Marketing Manager. This role involves leading the strategy and execution of regional programs, ABM campaigns, and marketing events while collaborating with marketing, sales, and customer success teams to drive demand and engagement. The manager will also handle event trends, ROI tracking, and partnership with internal teams to optimize marketing efforts.

Highlights

End-to-end strategy and execution of regional programs and marketing events.
Collaboration with stakeholder teams for growth and engagement.
Tracking ROI, engagement, and feedback for optimization.
3-5 years of marketing and event experience required.
Base salary: $80,000 - $92,000 plus incentive stock options.
Strong project management and creative thinking skills essential.

Field & Accounts-Based Marketing Manager Full Description

The role:

As Newsela’s Field & Account-Based Manager, you are responsible for the end-to-end strategy and execution of regional programs, ABM campaigns, and regional marketing events. You’ll partner closely with Marketing, Sales, and Customer Success team stakeholders to drive demand, growth, and engagement for Newsela and work directly with the Field Marketing Coordinator.

You will:

Lead the strategy and proactive quarterly planning of our field marketing activations across channels to achieve both marketing- and rep-sourced pipeline targets for Newsela
Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams
Stay informed on the latest trends and opportunities by researching state initiatives, ABM strategies, event concepts, experiential ideas
Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships
Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization
Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays
Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting

Why you’ll love this role:

You are skilled at strategic planning of targeted campaigns and events matched with your ability to successfully execute on local programs, in-person conferences, and virtual events
You thrive in collaborating cross-functionally and cross-departmentally to orchestrate large projects from start to finish simultaneously, within tight timelines due to our market seasonality
You expect to travel in order to effectively manage and ensure that the events you execute on provide an outstanding customer experience

Why you’re a great fit:

You have 3-5 years of national and/or field marketing and event experience
You are passionate about field marketing and event management and have a proven track record of being one part strategist, one part executor.
You are meticulously organized with an ability to work and demonstrate grace under pressure
You have strong project management and entrepreneurial skills to work independently on complex projects
You are a creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda
You are comfortable with ambiguity and have the ability to move forward in this environment

Base compensation: $80,000 - $92,000. Total compensation for this role also includes incentive stock options and benefits.

Why you’ll love working at Newsela:

Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

#LI-Remote

Original Job Description

The role:

You will:

Lead the strategy and proactive quarterly planning of our field marketing activations across channels to achieve both marketing- and rep-sourced pipeline targets for Newsela
Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams
Stay informed on the latest trends and opportunities by researching state initiatives, ABM strategies, event concepts, experiential ideas
Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships
Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization
Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays
Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting

Why you’ll love this role:

You are skilled at strategic planning of targeted campaigns and events matched with your ability to successfully execute on local programs, in-person conferences, and virtual events
You thrive in collaborating cross-functionally and cross-departmentally to orchestrate large projects from start to finish simultaneously, within tight timelines due to our market seasonality
You expect to travel in order to effectively manage and ensure that the events you execute on provide an outstanding customer experience

Why you’re a great fit:

You have 3-5 years of national and/or field marketing and event experience
You are passionate about field marketing and event management and have a proven track record of being one part strategist, one part executor.
You are meticulously organized with an ability to work and demonstrate grace under pressure
You have strong project management and entrepreneurial skills to work independently on complex projects
You are a creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda
You are comfortable with ambiguity and have the ability to move forward in this environment

Base compensation: $80,000 - $92,000. Total compensation for this role also includes incentive stock options and benefits.

Why you’ll love working at Newsela:

Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

#LI-Remote

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Field & Accounts-Based Marketing Manager

Edtech.com's Summary

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