Edtech.com's Summary

Newsela is hiring a Field Marketing Coordinator. This role involves executing integrated field marketing programs to extend the company's reach into key local markets, collaborating with internal stakeholders, managing state-specific and regional lead generation campaigns, and supporting the creation of scalable GTM playbooks. The coordinator will also adapt sales collateral, refresh self-service templates, manage marketing materials, and coordinate event logistics.

Highlights

Direct execution of national and regional marketing events.
Collaboration with Marketing, Sales, and Customer Success teams.
Tracking and reporting on marketing campaigns through Highspot.
Management of swag inventory and event materials.
Compensation ranges from $68,000 to $75,000 plus incentive stock options.
1 year of marketing experience is beneficial.
Experience in enabling Sales and Customer Success teams for growth.
Proficiency in project management and handling pressure is required.

Field Marketing Coordinator Full Description

The role:

As Newsela’s Field Marketing Coordinator, you are ready to dive in and execute with stakeholders in Marketing, Sales, Customer Success and Sales Development to create integrated field marketing programs that extend Newsela’s reach into key local markets. You love problem solving and thrive in a fast-turnaround environment, are motivated by driving revenue and impact.

You will:

Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager.
Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
Refresh a library of self-service, customizable templates used by Sales and Customer Success
Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed

Why you’ll love this role:

You are passionate about localized marketing and love working side-by-side with Marketing, Sales and Customer Success teams
You have an interest in revenue marketing, and you want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency

Why you’re a great fit:

You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
You’ve got a knack for making marketing assets and activation feel personalized
You have experience working closely with Sales and Customer Success teams to drive growth and retention
You are meticulously organized with an ability to work and demonstrate grace under pressure
You have strong project management and entrepreneurial skills to work independently on complex projects
You are comfortable with ambiguity and can move forward in this environment

Base compensation: $68,000 - $75,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

Original Job Description

The role:

You will:

Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager.
Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
Refresh a library of self-service, customizable templates used by Sales and Customer Success
Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed

Why you’ll love this role:

You are passionate about localized marketing and love working side-by-side with Marketing, Sales and Customer Success teams
You have an interest in revenue marketing, and you want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency

Why you’re a great fit:

You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
You’ve got a knack for making marketing assets and activation feel personalized
You have experience working closely with Sales and Customer Success teams to drive growth and retention
You are meticulously organized with an ability to work and demonstrate grace under pressure
You have strong project management and entrepreneurial skills to work independently on complex projects
You are comfortable with ambiguity and can move forward in this environment

Base compensation: $68,000 - $75,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

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Field Marketing Coordinator

Edtech.com's Summary

Field Marketing Coordinator Full Description

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