Edtech.com's Summary

PowerSchool Group LLC is hiring a remote-based Field Marketing Manager. The role involves developing and executing marketing programs to support regional business goals and revenue targets while collaborating with sales and marketing teams to drive account expansion and sales cycle acceleration.

Highlights

Develop and execute region-specific marketing plans aligned with sales objectives.
Analyze sales and marketing data to identify pipeline gaps and recommend strategies like webinars and email campaigns.
Collaborate with sales and marketing teams for goal alignment and strategy development.
Track and report on the performance and ROI of marketing programs.
5+ years of experience in field marketing and account management in a B2B SaaS or edtech company.
Proficiency in Salesforce CRM, ABM, and Marketo preferred.
Ability to travel up to 20%.
Comprehensive benefits package including medical, dental, vision, and a 401(k) plan.
Compensation range of $68,000 – $154,000 annually, depending on experience and qualifications.

Field Marketing Manager Full Description

Overview:

As a Field Marketing Manager, you will be responsible for developing and executing marketing programs that support regional business goals and revenue targets. Partnering with sales and collaborating across marketing, you will curate engaging programs that drive account expansion and accelerate the sales cycle. This role requires a data-guided, strategic thinker with excellent communication skills and a passion for driving results.

Responsibilities:

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Build, own, and execute region-specific marketing plans that support sales objectives and address pipeline needs.
Be a trusted partner to sales leadership by leveraging market research to identify the needs and opportunities of each territory.
Analyze sales and marketing data to identify pipeline gaps and coverage needs. Develop and recommend targeted strategies, including webinars, events, emails, ads, and direct mail campaigns, to ensure comprehensive coverage across Enterprise and Strategic segments.
Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and GTM strategies.
Partner with sales and K-12 school organizations to understand the unique challenges they face, uncover their decision-making processes, and identify key personas within the educational system.
Regularly track and report on program performance and return on investment (ROI), ensuring the ability to quickly iterate and adjust to changing market or regional demands.
Represent Revenue Marketing on executive presentations, pipeline meetings, and other strategic meetings.

Qualifications:
To be considered for and to perform this job successfully, an individual must be able to complete each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Qualifications include:

Balance of "strategic thinking" and "getting things done"
5+ years of relevant field marketing and account management/marketing experience in a B2B SaaS or edtech company
Demonstrate a metrics-driven approach to success and show ROI by tracking results against budget
Salesforce CRM, ABM, and Marketo experience strongly preferred
Excellent communication, project management, and analytical skills
Experience working cross-functionally with Sales, Customer Success, and Marketing teams
Strong understanding of ABM and field marketing best practices
Ability to travel up to 20%

Compensation & Benefits:
PowerSchool offers the following benefits:
Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Paid Community and Volunteer Time Off (VTO)
Wellness Program, including ClassPass& Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $68,000 – $154,000. The compensation range is specific to the United States and incorporates many factors including but not limited to an applicant’s skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.

#LI-ME1 #LI-REMOTE

Original Job Description

Overview:

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Build, own, and execute region-specific marketing plans that support sales objectives and address pipeline needs.
Be a trusted partner to sales leadership by leveraging market research to identify the needs and opportunities of each territory.
Analyze sales and marketing data to identify pipeline gaps and coverage needs. Develop and recommend targeted strategies, including webinars, events, emails, ads, and direct mail campaigns, to ensure comprehensive coverage across Enterprise and Strategic segments.
Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and GTM strategies.
Partner with sales and K-12 school organizations to understand the unique challenges they face, uncover their decision-making processes, and identify key personas within the educational system.
Regularly track and report on program performance and return on investment (ROI), ensuring the ability to quickly iterate and adjust to changing market or regional demands.
Represent Revenue Marketing on executive presentations, pipeline meetings, and other strategic meetings.

Balance of "strategic thinking" and "getting things done"
5+ years of relevant field marketing and account management/marketing experience in a B2B SaaS or edtech company
Demonstrate a metrics-driven approach to success and show ROI by tracking results against budget
Salesforce CRM, ABM, and Marketo experience strongly preferred
Excellent communication, project management, and analytical skills
Experience working cross-functionally with Sales, Customer Success, and Marketing teams
Strong understanding of ABM and field marketing best practices
Ability to travel up to 20%

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