Edtech.com's Summary

Brightwheel is hiring a Group Manager, Marketing Operations. The role involves leading the marketing operations team to enhance marketing effectiveness and optimize customer journeys. The candidate will collaborate with various teams to plan, implement, and scale marketing campaigns and programs, and manage marketing technology stacks and processes.

Highlights

Lead the Marketing Operations team to improve marketing effectiveness and scalability.
Oversee marketing planning, budgeting, and analytics.
Manage and evolve marketing automation systems and integration with Salesforce.
Requires 8+ years in marketing operations, with expertise in B2B SaaS preferred.
Experience using Excel, Salesforce, and BI tools; proficiency in SQL is a plus.
Compensation range: $135,000 - $180,000 annually, with equity and benefits.
Benefits include medical, dental, and vision insurance, paid parental leave, and flexible PTO.
Deep domain expertise in managing lead pipelines and lifecycle marketing required.

Group Manager, Marketing Operations Full Description

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.

Who You Are

Brightwheel is seeking a talented leader to oversee our marketing operations team and strategy. You will double the impact of our marketing and demand generation teams by ensuring we have the best process, automation, systems, and data insight to scale effectively. You will bring an acute analytical mindset, elite cross-functional collaboration, and deep technical expertise to deliver programs that help us bring brightwheel to every early educator.

What You'll Do

Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
Partner with stakeholders across Marketing to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
Evolve our marketing technology stack to support brightwheel’s expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
Set the bar for cross-functional partnership. Invest in strong relationships across brightwheel including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

Qualifications, Skills, & Abilities

8+ years of experience in marketing operations. B2B SaaS experience is preferred.
Proven ability to build, motivate and lead a high-performing team
Strong analytical acumen; demonstrated ability to transform data into actionable insights
Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Sigma, Tableau, etc.). SQL a plus
Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot), Salesforce, and associated integrations
Experience with annual planning, forecasting, and budgeting
Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
Combination of strategic thinking and the ability to roll up sleeves and get it done

Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.

For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Original Job Description

Our Mission and Opportunity

Our Team

Who You Are

What You'll Do

Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
Partner with stakeholders across Marketing to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
Evolve our marketing technology stack to support brightwheel’s expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
Set the bar for cross-functional partnership. Invest in strong relationships across brightwheel including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

Qualifications, Skills, & Abilities

8+ years of experience in marketing operations. B2B SaaS experience is preferred.
Proven ability to build, motivate and lead a high-performing team
Strong analytical acumen; demonstrated ability to transform data into actionable insights
Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Sigma, Tableau, etc.). SQL a plus
Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot), Salesforce, and associated integrations
Experience with annual planning, forecasting, and budgeting
Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
Combination of strategic thinking and the ability to roll up sleeves and get it done

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Edtech.com's Summary

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