Edtech.com's Summary

Kiddom is hiring a Growth Marketing Manager who will develop and execute growth marketing strategies to boost lead generation, support customer retention, and expand brand awareness in the K-12 market. The role involves close collaboration with sales teams, utilizing A/B testing, and leveraging data-driven insights for continuous improvement. The ideal candidate should preferably have experience in the K-12 education sector.

Highlights

Develop and execute comprehensive growth marketing strategies to increase top-of-funnel leads.
Identify and optimize acquisition channels; collaborate with sales to improve funnel conversions.
Utilize A/B testing and data-driven insights for campaign analysis and performance optimization.
Create compelling messaging and promotional content for national, state, and local levels.
Bachelor's degree in Marketing, Business, or related field required.
Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels.
Proficiency in marketing analytics and data-driven decision-making.
Compensation varies based on location, experience, and interview performance.
Benefits include competitive salary, equity, health benefits, unlimited vacation, and paid family leave.

Growth Marketing Manager Full Description

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.

Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities. As a Growth Marketing Manager, you will support the work of our Sr. Growth Marketing Manager to amplify our brand awareness and interest in the K-12 market. Experience in the K-12 education field is highly preferred.

Responsibilities:

Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc.
Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
Work closely with Sales to monitor sales funnel conversions and optimize processes.
Routinely utilize A/B testing to ensure programs are always improving
Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
Measure the success and effectiveness of growth marketing efforts.
Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects.
Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in growth marketing and lead generation, preferably in the K-12 education sector.
Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels.
Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns.
Proficiency in marketing analytics and data-driven decision-making.
Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.

Salary range is dependent on geography, past experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits:

-Competitive salary

-Meaningful equity

-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

-10 paid sick days per year

-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.

-Paid family leave for eligible employees

COVID Vaccination Policy

Kiddom policy requires employees to be vaccinated before they visit an office or attend company events.

We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.

Original Job Description

About Kiddom

Responsibilities:

Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc.
Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
Work closely with Sales to monitor sales funnel conversions and optimize processes.
Routinely utilize A/B testing to ensure programs are always improving
Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
Measure the success and effectiveness of growth marketing efforts.
Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects.
Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in growth marketing and lead generation, preferably in the K-12 education sector.
Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels.
Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns.
Proficiency in marketing analytics and data-driven decision-making.
Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.

Salary range is dependent on geography, past experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits:

-Competitive salary

-Meaningful equity

-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

-10 paid sick days per year

-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.

-Paid family leave for eligible employees

COVID Vaccination Policy

Kiddom policy requires employees to be vaccinated before they visit an office or attend company events.

We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.

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Growth Marketing Manager

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