Podium Education
Head of Brand & Product Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 30th, 2025
Edtech.com's Summary
- Lead brand strategy and product development.
- Collaborate with the product team for market launches.
- Oversee campus ambassador program and marketing campaigns.
- Manage the company’s website and student-facing social media.
- Deep experience required in brand and product marketing in the education sector.
- Unlimited Paid Time Off and comprehensive healthcare benefits.
- 401k and short-term disability insurance available.
- Access to mental health resources and Wellhub membership.
Head of Brand & Product Marketing Full Description
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career. Together we are building the end to end platform from college to career.
Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.
- Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
- Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
- Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly though our careers marketplace.
About the Role & Responsibilities:
As the Head of Brand and Content Marketing, you will be responsible for defining Podium’s brand strategy, working with the product team to develop and bring to market new products that connect college to career, developing messaging that connects to college students and drives enrollment into our programs, and developing an on-campus ambassador program.
Reporting directly to the Chief Marketing Officer, you will:
- Do research to inform our brand and product strategy
- Define Podium’s brand positioning and messaging
- Work with product to develop, position, and bring to market new products that meet the needs of college students looking to build their careers
- Run a campus ambassador program to build awareness, familiarity, and trust among college students and campus administrators
- Develop campaign and messaging strategies for each student recruitment window across landing pages, email, SMS, and on-campus marketing
- Develop the strategy to build four-year value-added relationships with students during their college experience
- Manage Podium’s website and student-facing social media channels
- Partner with product on our outcomes and testimonials to ensure these key elements are included in our marketing materials
- Lead a team of designers, content creators, and the ambassador program leader
You are a marketing leader with a proven track record of …
- Brand and product marketing within the education market
- Deep experience in consumer marketing and B2B marketing is a plus
- Looking at data to generate consumer insights that power meaningful marketing and product development
- Developing positioning and messaging that resonates with buyers
- Building mission-driven brands people love
- Content creation in the education market
- Taking new initiatives from zero to scale
- Having a bias towards action
- Managing teams that deliver business results
- 401k, Health, Vision and Dental insurance packages
- Short term disability insurance
- Unlimited Paid Time Off
- Discounted Wellhub Membership
- Access to 3 Mental Health Applications
- One Medical Membership
- 8 Company-Paid for Therapy Sessions
- Free access to upskill through our Global Experiential Programs
- Excellent Birthing and Bonding Leave policies
- Sleep coach for post-partum and infant coaching
- Student and Partner focused half days every First Friday of the month
- Summer Fridays - half day on Friday during the summer months
- Extremely talented and intelligent co-workers
- A massive impact on universities and the lives of others, every single day
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