Manager, Marketing

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Manager, Marketing

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Please see Special Instructions for more details.

Digital portfolio preferred, will also accept samples of previous related work

Announcement

 Details 

Open Date  | 04/25/2025
Requisition Number  | PRN41737B
Job Title  | Manager, Marketing
Working Title  | J.W. Marriott, Jr. Institute Mktg Mgr
Job Grade  | F
FLSA Code  | Administrative
Patient Sensitive Job Code?  | No
Standard Hours per Week  | 40
Full Time or Part Time?  | Full Time
Shift  | Day
Work Schedule Summary  | Monday – Friday 8:00 am – 5:00 pm
VP Area  | Academic Affairs
Department  | 02437 - Marriott Hospitality
Location  | Campus
City  | Salt Lake City, UT
Type of Recruitment  | External Posting
Pay Rate Range  | 50000 to 60000
Close Date  | 05/25/2025
Priority Review Date (Note - Posting may close at any time)  |
Job Summary  | The J.W. Marriott, Jr. Institute at the University of Utah is seeking a skilled and highly self-directed Marketing Manager to lead the execution of its marketing, branding, and communications efforts. This is a unique opportunity to contribute to the early growth and identity-building of a newly launched institute, playing a central role in how it engages students, partners, and the broader community.

The ideal candidate is a creative professional who enjoys producing high-quality work independently while also managing select projects involving student workers and freelance contributors. While the role includes supervision of a small, project-based team, the majority of all creative production, content development, and campaign execution will be carried out by the Marketing Manager themselves. This role is both strategic and hands-on —perfect for someone excited to build a meaningful brand from the ground up and help establish a lasting presence for the Institute.

From the University: Under minimal supervision, responsible for planning, organizing, directing and/or controlling all aspects pertaining to marketing functions of assigned department’s internal and external customer service, staffing, and financial management operations pertaining to areas including (but not limited to) strategic planning, product performance, development, events management, and promotional activities. Researches and develops pricing policies and recommends appropriate sales channels. Acts as a catalyst between the department and its customers and staff to ensure continuity and quality of service and care.

About the J.W. Marriott, Jr. Institute

The J.W. Marriott, Jr. Institute at the University of Utah is a bold new initiative redefining hospitality as a mindset —one rooted in leadership, service, and innovation across industries and disciplines. Established in 2025 through a landmark $25 million gift from the J. Willard and Alice S. Marriott Foundation, the Institute honors its namesake, J.W. “Bill” Marriott, Jr., a University of Utah alumnus who transformed Marriott International from a small family enterprise into the global hospitality leader it is today —with over 9,000 properties around the world.

Rooted in Marriott’s visionary legacy, the Institute prepares students from all majors to lead with care, creativity, and purpose. Rather than focusing on traditional academic degrees, the Institute emphasizes co-curricular experiences —including hands-on training programs, leadership development, industry-sponsored projects, global internships, and immersive campus-based learning opportunities. While the Institute may contribute to academic offerings in partnership with departments across campus, its core mission is co-curricular and experiential in nature.

The impact of the Institute depends on its ability to engage a diverse community of students, campus partners, and industry leaders, and this is where marketing plays a central role. As Marketing Manager, you’ll help shape how the Institute is seen, heard, and understood —building a compelling visual identity, telling stories that resonate, and growing awareness across campus and beyond. You’ll be part of a small, entrepreneurial team working to build something meaningful from the ground up, amplifying programs and partnerships that prepare students to thrive in a service-centered world.
Responsibilities  | This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. The primary skills, secondary skills, and responsibilities are provided by the institute, following the essential functions below, and are designed to give a better idea of the job functions beyond the standard university description.

Essential Functions (From University Job Code 1044)

1. Forecasts, develops and implements policies and procedures in the areas of customer service, staff management and budgetary goals and objectives that are consistent with University of Utah’s policies.
2. Markets and promotes new and existing programs and services to internal and external customers.
3. Participates in University-wide committees to establish customer service standards and administrative plans and policies.
4. Facilitates cooperative and collaborative community and institutional relationships.
5. Ensures customer satisfaction by analyzing complaints, concerns and suggestions and providing appropriate follow through.
6. Develops departmental strategies consistent with the assigned departments continuous quality improvement program.
7. Ensures competency of staff through the development and/or presentation of educational programs and through on-going staff performance evaluations.

Problem Solving

Often selects from a predetermined list of alternatives and sometimes recommends or changes policy and procedure based upon amount of discretion given by department. Problems would be referred to superior based upon predetermined guidelines set by the department.

Primary Skills (Required Core Competencies)
These are essential for the role and directly tied to the day-to-day responsibilities:

1. Graphic Design Expertise
a. Strong proficiency in the Adobe Creative Suite including Photoshop and Illustrator.
b. Experience creating print materials: posters, banners, flyers, brochures, annual reports
c. Digital asset creation: email newsletters, presentation decks, social media graphics, and logo design

2. Website Design & Management
a. Ability to design, build, and edit webpages (e.g., WordPress, Wix, or similar platforms)

3. Copywriting & Editing
a. Strong writing skills with the ability to craft clear, engaging, and brand-consistent content

4. Marketing & Communications Strategy
a. Ability to develop and execute integrated campaigns aligned with institute objectives
b. Creation and management of content calendars and campaign reporting

5. Social Media Marketing
a. Experience managing institute accounts on LinkedIn, Instagram, Facebook, X (Twitter), and YouTube
b. Ability to develop and tailor content per platform and audience

6. Stakeholder & Media Collaboration
a. Build communications partnerships across campus departments and with local/statewide media outlets

7. Team Management
a. Supervise student workers, interns, and/or freelance creatives
b. Ability to manage project timelines and delegate tasks effectively

8. Creative Problem-Solving
a. Demonstrates initiative and resourcefulness in tackling new challenges with limited direction
b. Comfortable learning new tools or platforms independently to support project needs
c. Strong interpersonal and communication skills to engage the right collaborators and secure needed support
d. Adaptable and solution-oriented in high-paced, evolving environments

Secondary Skills (Valuable Additions)
These add versatility and support to the role but are not deal-breakers:

1. Photography
a. Ability to capture high-quality event and marketing photography
2. Video Editing
a. Basic proficiency in video editing tools (e.g., Premiere Pro, Final Cut, CapCut)

3. CRM & Email Marketing Platforms
a. Familiarity with tools like Salesforce and Emma or other mass email tools

4. Audio/Visual Equipment Handling
a. Comfort with basic A/V setups for events or presentations (e.g., mics, projectors, livestream setup)

5. Beat Journalist Mindset
a. Strong sense of timeliness, hard work, and attention to detail.

1. Marketing Strategy & Execution
a. Develop and implement strategic marketing and content plans aligned with Institute priorities
b. Execute integrated campaigns across web, print, social media, and email
c. Manage marketing timelines, deliverables, and campaign analytics

2. Design & Brand Management
a. Personally create print and digital collateral (posters, reports, presentations, event signage, social media graphics, etc.)
b. Maintain and evolve brand standards to ensure visual consistency
c. Develop new brand assets as needed

3. Digital Engagement
a. Design, manage, and update the Institute’s website (WordPress or equivalent)
b. Build and distribute email newsletters and digital outreach materials

4. Social Media Management
a. Curate, write, and schedule posts across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube
b. Monitor engagement and adapt strategies per platform and audience

5. Communications & Collaboration
a. Coordinate with university marketing teams, local media, and campus partners
b. Draft press releases, event recaps, and cross-promotional content
c. Contribute to public visibility and storytelling for the Institute

6. Supervision & Project Management
a. Provide direction to a small team of student workers, interns, or freelance creatives as needed
b. Manage project workflow, delegate discrete tasks, and maintain quality control
c. Emphasize personal ownership of the bulk of creative and technical outputs
Minimum Qualifications  | Requires a Bachelor’s degree in a related area of assignment or equivalency (one year of education can be substituted for two years of related work experience) 4 – 6 years of experience completing work related to the primary skills and 1 – 2 years of demonstrated management experience .

Background knowledge of assigned department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department.

Completion of provided supervisory training within one year of employment may be required. Master’s degree in a related area may be preferred.
Preferences  | Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking. Often: Repetitive hand motion (such as typing), walking. Seldom: Bending, reaching overhead.
Type  | Benefited Staff
Special Instructions Summary  | Digital portfolio preferred, will also accept samples of previous related work
Additional Information  | The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu



https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

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 University Human Resource Management 
 250 East 200 South, Suite 125 Salt Lake City, UT 84111
 Contact us: (801) 581-2169 By Email: employment@utah.edu 

 

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