Edtech.com's Summary

Carnegie Mellon University is hiring a Marketing and Communications Manager - School of Art - College of Fine Arts to lead internal and external communications for the school's undergraduate and graduate programs, public lectures, and alumni news. The manager produces digital and print materials and runs the school's newsletter, website, and social media channels. The role serves roughly 25 full-time faculty, 15 staff, and over 200 students while supporting recruitment for the school's programs.

Highlights

Work with the Head of School, the Associate Head, and other staff to identify and fulfill the school's internal and external communication needs.
Write news stories and alumni features for the School of Art website and manage its ongoing updates, including any outside contractors.
Promote the Visiting Artist Lecture Series by developing and distributing digital and print promotional materials.
Develop strategic marketing plans for undergraduate, graduate, and pre-college recruitment with the admissions, MFA, and Pre-College Art Program directors.
Produce the digital newsletter that reaches students, faculty, staff, alumni, supporters, and community members.
Generate and monitor social media content and act as the central distribution point for internal communications.
Collaborate with CMU Advancement on events and fundraising, help students promote their exhibitions, and contribute to opening receptions and alumni gatherings.
Prefers three to five years of academic or non-profit communications, PR, and marketing experience, including writing press releases and artist profiles.
Prefers working knowledge of WordPress, HTML/CSS, MailChimp, and Adobe Creative Suite, plus photo and video documentation of live events and artworks.
Needs the ability to measure marketing campaign effectiveness and shift strategy based on performance data and insights.

Marketing and Communications Manager - School of Art - College of Fine Arts Full Description

The School of Art seeks a Marketing and Communications Manager to lead all aspects of internal and external communication initiatives relating to its undergraduate and graduate programs, public lectures, alumni news, faculty and staff activities, and ongoing special projects. This person will develop and distribute digital and print materials and oversee the school’s digital newsletter, website updates and maintenance, and internal communications with approximately 25 full-time faculty, 15 staff, and over 200 students.

Core Responsibilities:

Works closely with the Head of School, Associate Head of School, and other staff to identify and complete all needs related to internal and external communication.
Develops and manages School of Art website content, including writing news stories, alumni features, and other stories. Additionally, is responsible for ongoing maintenance and updates to the website, including managing outside contractors as necessary.
Responsible for marketing the school’s public programming; including the development and oversight of digital and print promotional materials related to the Visiting Artist Lecture Series, and their distribution.
In collaboration with the Director of Undergraduate Admission and Enrollment, the MFA Program Associate Director, and the Pre-College Art Program Director, develops and implements strategic marketing plans tailored to undergraduate, graduate, and pre-college student recruitment.
Generates the school’s digital newsletter, received by students, faculty, staff, alumni, supporters, and other community members.
Manages, generates, and monitors content for social media platforms.
Collaborates with CMU Advancement teams on events, fundraising campaigns, and other projects as assigned.
Works with students to build materials for and promote student-led events and exhibitions.
Acts as a central point of contact and distribution for internal communications to the school community.
Contributes to the planning and execution of external-facing events, such as opening receptions and alumni gatherings.

Flexibility, excellence, and passion are vital qualities within the College of Fine Arts. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

Qualifications:

3-5 years academic and/or non-profit communications, PR, and marketing experience preferred.
Demonstrated ability to think creatively, generate new insights and initiatives, and problem solve.
Excellent written and verbal communication skills and outstanding grammar. Experience writing marketing copy such as press releases, artist profiles, community news items, or other written content regarding activities within a university and/or non-profit arts institution.
Experience leading branded social media platforms.
Proven ability to be self-directed and to prioritize, multi-task, and heed deadlines.
Ability to measure and analyze effectiveness of marketing campaigns and shift strategy based on performance data and insights.
Equivalent combination of education and experience will be considered.

Proficiency in the following areas is strongly preferred:

Solid understanding of website content management systems (WordPress, HTML/CSS). Email Campaigns - fluency with MailChimp.
Adobe Creative Suite - Photoshop, InDesign, Illustrator, Premiere Pro.

Candidates with the following qualifications will be given special consideration:

Strong interest and experience in contemporary art and specifically in working directly with artists, students, and staff in a dynamic and innovative art school setting.
Experience crafting and managing a budget.
Print production & management experience.
Photo and Video documentation skills including DSLR Cameras, video cameras, image media management, and an eye for documenting live events, educational activities, performances, physical and digital artworks.

Requirements:

Successful Background Check
[Resume, Cover Letter, References upon request, Work Samples will be required of final candidates]

Location

Pittsburgh, PA

Job Function

Communications

Position Type

Staff – Regular

Full Time/Part time

Full time

Pay Basis

Salary

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

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Marketing and Communications Manager - School of Art - College of Fine Arts

Edtech.com's Summary

Marketing and Communications Manager - School of Art - College of Fine Arts Full Description

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