Marketing Automation Strategist (PSS2)

🇺🇸 Glassboro, NJ

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ March 29th, 2025

CRM Hotjar Looker

Edtech.com's Summary

Rowan University is hiring a Marketing Automation Strategist. The role focuses on optimizing marketing operations through automation, managing priorities and workflows to enhance lead generation, and developing strategies for marketing campaigns across multiple channels. This position entails building automated workflows, optimizing lead nurturing programs, and improving audience segmentation, while reporting directly to the Director, Integrated Marketing Technology & Analytics.

Highlights

Develop and manage marketing automation workflows and campaigns.
Experience with CRM and marketing automation platforms like HubSpot, HTML/CSS, and database management.
Work with conversion rate optimization tools such as VWO or HubSpot.
Bachelor’s degree and over five years of experience in marketing automation required.
Extensive experience with Content Management Systems (CMS).
Strong analytical skills and the ability to interpret data.
Advanced capabilities in complex automated marketing workflows.
Expertise in marketing technology ecosystems and data visualization tools.
Proficient in scripting and automation skills such as JavaScript or Python.
Experience in advanced analytics tools like Google Analytics and Looker Studio.