Edtech.com's Summary

Podium Education is hiring a Marketing Campaign Manager. The role involves driving success in partner-focused marketing initiatives, crafting comprehensive marketing plans, and overseeing end-to-end execution of email and SMS campaigns to generate leads and conversions. The candidate must engage in strategic thinking, data analysis, and optimization to support business growth.

Highlights

Build and execute partner-aligned marketing plans, focusing on email and SMS campaigns.
Proficient in data analysis to drive campaign performance and optimization.
Requires 2-5 years of marketing experience with emphasis on email and SMS campaigns.
Experience with tools like Iterable, Notion, or Asana for campaign management.
Strong project management skills managing multiple campaigns simultaneously.
Ability to create and optimize content for campaigns.
Proficiency in running A/B and multivariate testing.
Unlimited Paid Time Off and Summer Fridays.
Annual all-company retreat and student-focused events.

Marketing Campaign Manager Full Description

Campaign Manager

Full time

Remote

2 - 5 Years of Experience

Marketing Campaign Manager

Who We Are

Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.

Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.

Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.

Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.

Job Description

We are looking for a Campaign Manager to join our Marketing Team.

We are looking for a highly motivated and detail-oriented Marketing Campaign Manager to drive success of our partner-focused marketing initiatives, driving student leads for our online programs. This role demands a balance of strategic thinking, data analysis, and executional excellence. You will craft comprehensive marketing plans, create campaign strategies based on partner guidelines, and oversee end-to-end campaign execution. Your expertise in email and SMS marketing, combined with strong project management skills, will be critical to delivering campaigns that generate leads, drive conversions, and support business growth. If you’re an excellent communicator, collaborator, skilled at creating and optimizing growth focused campaigns, and proficient in operational execution - our Campaign Manager position is for you.

This is a great opportunity to directly contribute to the growth and success of a dynamic company.

Responsibilities

Campaign Strategy & Execution:
- Build marketing plans for partners, aligning with their guidelines and objectives.
- Develop and execute email and SMS campaigns using tools like Iterable, ensuring alignment with broader marketing goals.
- Continuously strategize and optimize campaigns to move leads through the funnel effectively.
- Own content creation for campaigns and collaborate with the team on efforts.
Data Analysis & Optimization:
- Monitor campaign performance, analyze data, and identify trends to recommend actionable next steps.
- Present data-driven insights clearly and persuasively to stakeholders, ensuring alignment and informed decision-making.
- Build out testing opportunities for campaigns and be able to manage A/B testing or multivariate testing.
Critical Thinking & Problem-Solving:
- Approach campaign challenges with a logical, analytical mindset, identifying root causes and recommending effective solutions.
- Evaluate the effectiveness of different marketing approaches and adapt based on results.
- Think strategically about campaign outcomes, making informed decisions that align with business objectives.
Project Management:
- Manage multiple campaigns and initiatives simultaneously, keeping projects on track using tools like Notion or Asana.
- Collaborate across teams to ensure seamless execution and delivery of campaign assets.
Independence & Collaboration:
- Work independently to solve problems while recognizing when to seek input or escalate issues for resolution.
- Maintain efficient workflows to meet deadlines without compromising quality.

Qualifications:

2-5 years of experience in a marketing role:
- Preferred email marketing and SMS campaign experience with an ability to make data-backed decisions.
- Campaign Marketing or management of campaigns
Function as more of a “full-stack” marketer. Able to take on multiple marketing projects and work on multiple objectives at a time.
Project Management experience, managing several projects and campaigns at one time using tools like Notion, Asana, or similar platforms
Proficiency with email marketing platforms such as Iterable or similar tools.
Strong analytical skills with the ability to interpret data and translate it into actionable recommendations.
Build A/B testing opportunities and build out campaign recommendations
Content creation, able to write emails and campaigns
Creative thinker and exceptional problem solver with a growth mindset. You thrive in fast-paced environments and can adapt to evolving priorities.

We are headquartered in Austin, TX, USA, however, this role is remote with a strong location preference for Colombia where we are hiring several roles.

Benefits

Unlimited Paid Time Off
Student + Partner focused events every First Friday of the month
Summer Fridays, half days on Fridays during the summer
Annual all-company retreat
Extremely talented and intelligent co-workers
A massive impact on universities and the lives of others, every single day

Original Job Description

Campaign Manager

Full time

Remote

2 - 5 Years of Experience

Marketing Campaign Manager

Who We Are

Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.

Job Description

We are looking for a Campaign Manager to join our Marketing Team.

This is a great opportunity to directly contribute to the growth and success of a dynamic company.

Responsibilities

Campaign Strategy & Execution:
- Build marketing plans for partners, aligning with their guidelines and objectives.
- Develop and execute email and SMS campaigns using tools like Iterable, ensuring alignment with broader marketing goals.
- Continuously strategize and optimize campaigns to move leads through the funnel effectively.
- Own content creation for campaigns and collaborate with the team on efforts.
Data Analysis & Optimization:
- Monitor campaign performance, analyze data, and identify trends to recommend actionable next steps.
- Present data-driven insights clearly and persuasively to stakeholders, ensuring alignment and informed decision-making.
- Build out testing opportunities for campaigns and be able to manage A/B testing or multivariate testing.
Critical Thinking & Problem-Solving:
- Approach campaign challenges with a logical, analytical mindset, identifying root causes and recommending effective solutions.
- Evaluate the effectiveness of different marketing approaches and adapt based on results.
- Think strategically about campaign outcomes, making informed decisions that align with business objectives.
Project Management:
- Manage multiple campaigns and initiatives simultaneously, keeping projects on track using tools like Notion or Asana.
- Collaborate across teams to ensure seamless execution and delivery of campaign assets.
Independence & Collaboration:
- Work independently to solve problems while recognizing when to seek input or escalate issues for resolution.
- Maintain efficient workflows to meet deadlines without compromising quality.

Qualifications:

2-5 years of experience in a marketing role:
- Preferred email marketing and SMS campaign experience with an ability to make data-backed decisions.
- Campaign Marketing or management of campaigns
Function as more of a “full-stack” marketer. Able to take on multiple marketing projects and work on multiple objectives at a time.
Project Management experience, managing several projects and campaigns at one time using tools like Notion, Asana, or similar platforms
Proficiency with email marketing platforms such as Iterable or similar tools.
Strong analytical skills with the ability to interpret data and translate it into actionable recommendations.
Build A/B testing opportunities and build out campaign recommendations
Content creation, able to write emails and campaigns
Creative thinker and exceptional problem solver with a growth mindset. You thrive in fast-paced environments and can adapt to evolving priorities.

We are headquartered in Austin, TX, USA, however, this role is remote with a strong location preference for Colombia where we are hiring several roles.

Benefits

Unlimited Paid Time Off
Student + Partner focused events every First Friday of the month
Summer Fridays, half days on Fridays during the summer
Annual all-company retreat
Extremely talented and intelligent co-workers
A massive impact on universities and the lives of others, every single day

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