Edtech.com's Summary

PowerSchool Group LLC is hiring a Marketing Campaigns Manager. This role involves devising and managing marketing campaigns to generate pipeline and bookings, leveraging strategies such as ABM, digital tactics, and collaboration with Product Marketing and Sales.

Highlights

Manage marketing campaigns across various channels to meet pipeline goals.
Develop Account Based Marketing (ABM) plans with tailored messaging.
Utilize marketing analytics tools to track campaign engagement.
Optimize strategies based on data insights for effective campaigns.
Collaborate with product and sales teams to reinforce market leadership.
Lead the Demand Gen team to set strategic direction using market data.
Forecast and report campaign performance to senior management.
Requires 5-7 years of marketing experience, preferably in Demand Gen.
Experience with Salesforce CRM, ABM, and Marketo preferred.
Salary range: $68,000 - $133,000 USD, plus comprehensive benefits including 401(k), PTO, and wellness programs.

Marketing Campaigns Manager Full Description

Overview:

As Marketing Campaign Manager, you will be responsible for devising and running marketing campaigns that generate pipeline & bookings aligned with organizational goals. Multiple campaigns and programs are overseen at any given time and can include a variety of tactics including ABM, digital surround, nurtures, email, webinars, events, etc. This role requires a data-guided, strategic thinker with excellent communication skills and a passion for driving results.

Responsibilities:

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals
Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts
Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI
Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness
Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace
Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches
Forecast and present to senior management campaign performance and ROI

Qualifications:

5-7 years of relevant marketing experience, preferably Demand Gen
Proven track record of success in marketing programs, B2B experience preferred
Experience building and developing campaigns in a complex product environment
Salesforce CRM, ABM and Marketo experience strongly preferred
Excellent communication, project management, and numerical skills
Experience working directly with B2B SaaS or education industry
Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing

Compensation & Benefits:
PowerSchool offers the following benefits:

Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Wellness Program, including ClassPass & Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $68,000 - $133,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment:

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.

Original Job Description

Overview:

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals
Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts
Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI
Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness
Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace
Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches
Forecast and present to senior management campaign performance and ROI

Qualifications:

5-7 years of relevant marketing experience, preferably Demand Gen
Proven track record of success in marketing programs, B2B experience preferred
Experience building and developing campaigns in a complex product environment
Salesforce CRM, ABM and Marketo experience strongly preferred
Excellent communication, project management, and numerical skills
Experience working directly with B2B SaaS or education industry
Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing

Compensation & Benefits:
PowerSchool offers the following benefits:

Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Wellness Program, including ClassPass & Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

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