Edtech.com's Summary

The University of Georgia is hiring a Marketing Copywriter to write the ads, emails, newsletters, and webpages that promote the university for its Division of Marketing & Communications. As the division’s primary copywriter, reporting to the Executive Content Editor, the copywriter turns complex topics from UGA’s teaching, research, and public service missions into accessible, audience-focused content in a consistent brand voice. The role also applies search optimization (SEO/GEO) best practices so that editorial content is easier to find.

Highlights

Write creative, audience-centered, on-brand copy for print and digital ads, email campaigns, newsletters, webpages, the President’s Annual Report, and other communications materials, which makes up about 65 percent of the role.
Support cutlines, metadata, and other digital content, applying SEO/GEO best practices to improve the visibility and discoverability of editorial content.
Collaborate with strategists, writers, editors, designers, developers, and photographers to gather information and work brand messages into copy and content.
Bachelor’s degree in a related field or equivalent, plus five years of professional experience.
Broad writing range, from long-form storytelling to compelling short-form advertising copy to organized, informative website writing, with comfort in a collaborative review process and the ability to adapt style.
Preferred experience with project management software such as Asana, a grasp of AP Style, AI literacy, and experience collaborating with designers, data analysts, and project managers.
Full-time schedule of Monday through Friday, 8am to 5pm, with occasional nights and weekends, at an advertised salary of $60,000 to $70,000.

Marketing Copywriter Full Description

Posting Details

Posting Number: S15948P

Working Title: Marketing Copywriter

Department: MarComm-Strategic Marketing

Classification Title: Copywriter III

Full/Part time: Full Time

Work Schedule: Monday-Friday, 8am-5pm. Occasional nights and weekends needed.

Advertised Salary: $60,000-$70,000

Location of Vacancy: Athens Area

Posting Date: 10/22/2026

Open until filled: Yes

Proposed Starting Date: 01/04/2027

Position Summary

The Copywriter develops clear, engaging, and on-brand copy across ads, emails, landing pages, campaign creative, and institutional promotional materials. Reporting to the Executive Content Editor, this role serves as the primary copywriter for the Division of Marketing & Communications. The position requires a versatile writer who can connect with audiences across platforms, quickly understand complex topics related to the university’s teaching, research, and public service missions and translate them into accessible, audience-focused content. The role also applies a working knowledge of SEO/GEO best practices to improve the visibility and discoverability of digital content.

The successful candidate is a skilled storyteller, strategic thinker, and collaborative partner, who can use audience insights to develop effective messaging and maintain a consistent brand voice across channels. Collaboration across all integrated Marketing & Communications teams will be key to the success of this position.

Duties/Responsibilities

Develop creative, audience-centered, and on-brand copy for various marketing and communications projects. Deliverables may include print and digital ads, email campaigns, newsletters, webpages, the President’s Annual Report, and other communications materials. (65% of time)
Provide support for cutline, metadata, and other supporting digital content. Apply SEO/GEO best practices where appropriate to improve visibility and discoverability of editorial content. (20% of time)
Collaborate with strategists, writers, editors, designers, developers, photographers, and other partners to gather information and provide input on projects that incorporate brand messages into copy and content. (10% of time)
Other duties as assigned. (5% of time)

Minimum Qualifications

Bachelor’s degree in a related field or equivalent and 5 years of professional experience

Knowledge, Skills, Abilities and/or Competencies

Required:

A broad expertise in all forms of writing (e.g., long-form storytelling, compelling shorter form for advertising, organized and informative writing for websites)
Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred:

Experience with project management software (e.g., Asana)
Grasp of AP Style
AI Literacy
Experience collaborating with designers, data analysts, and project managers.

Physical Demands

Work in standard office environment

Required Application Documents

Resume/CV
Cover Letter
Writing Sample

Optional Documents: Portfolio, Sample Publications

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable.

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

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