Edtech.com's Summary

IXL Learning is hiring a Marketing Director for Rosetta Stone. This role involves defining the brand's future, developing multi-channel marketing strategies for customer acquisition and retention domestically and internationally, and aligning efforts across various marketing channels. The Marketing Director will also lead marketing for Rosetta Stone for Enterprise, focusing on strategies in demand generation, field marketing, and product messaging.

Highlights

Main responsibilities include creating and overseeing marketing strategies, refining brand narrative, integrating efforts across channels, and managing a team.
Requires experience in various forms of marketing including brand advertising, digital, product, email, and social media.
Background in B2B or enterprise marketing is beneficial.
Compensation details not specified.
Essential qualifications include a BA/BS degree and 12+ years in consumer brand marketing plus 5+ years in people management roles.
Benefits include a full-time remote work arrangement for candidates in the United States.
Strong analytical, strategic thinking, and communication skills are essential.

Marketing Director, Rosetta Stone Full Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone.

Rosetta Stone has been the leading language learning program for 30 years, and in this role, you will play a key part in defining the future of the Rosetta Stone brand. You’ll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally. You’ll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more.

While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead the marketing for Rosetta Stone for Enterprise, which helps companies like BMW, Sony, and Williams-Sonoma enable their employees to speak and work confidently across language barriers. You’ll oversee strategies for areas including demand and lead generation, field marketing, and product messaging.

The ideal candidate has a track record of developing innovative approaches to opportunities and challenges, a strong ability to build consensus and collaboration across teams and departments, and a customer-first approach to marketing. We are looking for someone who is a strong communicator and storyteller, and who makes decisions with a balance of data and insights plus instinct and intuition.

This is a full-time remote position for candidates in the United States. #LI-CC1

WHAT YOU'LL BE DOING

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers #LI-REMOTE
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies

WHAT WE'RE LOOKING FOR

BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
B2B or enterprise marketing experience is a plus
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Original Job Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone.

This is a full-time remote position for candidates in the United States. #LI-CC1

WHAT YOU'LL BE DOING

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers #LI-REMOTE
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies

WHAT WE'RE LOOKING FOR

BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
B2B or enterprise marketing experience is a plus
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

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