Edtech.com's Summary

Joyful Reading Company is hiring a Marketing Manager, Events & Operations to run its in-person conference and trade show program for its reading engagement and digital comics platforms. The role covers the full event lifecycle, from vendor negotiations and booth logistics to leading the team on the show floor and capturing leads. It also handles marketing operations such as staging conference leads in HubSpot and managing swag inventory.

Highlights

Oversee the full lifecycle of in-person conferences and trade shows, including planning, vendor negotiations, booth placement, utility orders, freight shipping, and post-event reconciliation.
Travel about 6-8 times a year to set up and tear down booths, lead on-site staff, and run interactive booth experiences and live product mini-demos for prospective clients.
Partner with Marketing Leadership and BizOps to manage event budgets, track cost-per-lead, and evaluate event ROI.
Manage the nationwide Call for Proposals calendar, submit speaking abstracts, and track nominations for major EdTech industry awards.
Monitor social feeds and event channels to engage community members, flag advocates for Ambassador programs, and publish live social coverage during conferences.
Oversee swag inventory, storage, and fulfillment, and scrub and stage conference lead lists in HubSpot to support clean attribution and smooth sales handoffs.
Bachelor's degree and 4-6+ years of experience in event management, social engagement, or marketing operations, with B2B SaaS or EdTech experience strongly preferred.
Hands-on CRM experience, preferably HubSpot, covering list management, segmentation, and lead imports, along with a proven record of managing complex event logistics and budgets.
Preferred experience in K-12 education technology, library services, or SaaS marketing, and familiarity with Beanstack, Comics Plus, or school and library reading programs.
Salary of $70,000 to $85,000 for a work-from-home role, with the option to lease co-working space.

Marketing Manager, Events & Operations Full Description

About the Role

Joyful Reading Company seeks an experienced, high-energy Marketing Manager, Events & Operations to execute our event strategy and contribute operational excellence across our marketing department.

In this role, you will own the full lifecycle of high-impact domestic conferences, serve as the lead on the show floor, manage all logistics, drive compelling in-booth lead capture opportunities, lead real-time social engagement and active community interaction, and handle critical marketing operations ranging from CRM list staging to swag inventory.

This position requires a proactive, detail-oriented leader with 4–6+ years of experience spanning event planning, project management, and marketing operations, who thrives in a fast-paced, collaborative environment.

Key Responsibilities

Event Strategy, Logistics & On-Site Execution

Full Lifecycle Event Management: Oversee planning, vendor negotiations, booth placement, utility orders, freight shipping, and post-event reconciliation for all in-person conferences and trade shows.
On-Site Execution & Experiential Events: Travel (approx. 6–8 times per year) to manage booth setup/teardown, lead on-site staff, facilitate interactive booth experiences, and conduct live product mini-demos for prospective clients.
Budget Tracking & ROI Analysis: Partner with Marketing Leadership and BizOps to manage event budgets, negotiate vendor pricing, track cost-per-lead, and evaluate event ROI.
Travel & Logistics Coordination: Coordinate end-to-end travel and event logistics to ensure seamless team transport and attendance.
Speaker & Award Submissions: Manage the nationwide Call for Proposals calendar, craft and submit speaking abstracts, and track nominations for major EdTech industry awards.
Client & Community Talent Scouting: Collaborate with the Product & Community Marketing Manager to identify top Reading Culture Award winners and ambassadors for panel speaking opportunities, while monitoring daily social feeds and event channels to engage active community members and flag top advocates for Ambassador programs or strategic partnerships.
Live Social Coverage: Capture live photos, video clips, and attendee highlights during conferences to publish real-time social updates and tag participating speakers and influencers.

Swag, Systems & Marketing Operations

Swag & Asset Management: Oversee inventory, storage, and fulfillment for promotional merchandise, collateral, event displays, and client engagement shipments.
CRM & Lead Management: Scrub, format, and stage conference lead lists in HubSpot, partnering with BizOps to ensure data hygiene, precise attribution, and smooth sales handoffs.

Education and Experience

Bachelor’s degree required (Marketing, Business, Communications, or related field preferred).
4–6+ years of experience in event management, social engagement, or marketing operations (B2B SaaS or EdTech experience strongly preferred).
Proven track record of managing complex event logistics, vendor relationships, and event budgets.
Hands-on CRM expertise (HubSpot preferred), including list management, segmentation, and lead imports.

Skills and Abilities

Master Organizer: Exceptional project management skills with the ability to manage multiple event and campaign timelines concurrently.
Proactive Problem Solver: Takes initiative to identify operational friction and establish streamlined, repeatable processes.
Cross-Functional Collaborator: Strong relationship-building skills across Sales, BizOps, Design, and Customer Success.
Adaptable & Resilient: Thrives in a fast-paced environment with a willingness to manage both high-level event strategy and hands-on operational tasks.
Dynamic Presenter & Communicator: Comfortable approaching prospects, delivering live product demos, and bringing high energy to trade show environments.

A Big Plus ++

Direct experience in K–12 education technology, library services, or SaaS marketing.
Advanced proficiency with HubSpot platform capabilities.
Direct experience or familiarity with Beanstack, Comics Plus, or school/library reading programs.

Salary and Benefits

Salary will range from $70,000 to $85,000, commensurate with qualifications and experience
Medical, dental, and vision insurance
401(k) plan with company match
Work from home with the option to lease co-working space
$500 home office setup stipend
Annual team “break” where we kick back together at a resort
At least 15 vacation days annually + a one-week winter break from Xmas Eve to New Year's Day
Office closed for all federal holidays
Annual professional development stipend

About Us

Joyful Reading Company brings together Beanstack, the leading reading engagement platform, and Comics Plus, the premier digital comics and graphic novel provider, to help create a world of joyful readers. We serve more than 15,000 public library and school clients in the United States, Canada, and Australia. Over ten million readers currently use our platform, Beanstack, to track their reading, earn incentives, and stay motivated to read.

Diversity, Equity, and Inclusion

We believe diversity breeds innovation. We're building a product that helps librarians, educators, and families everywhere, and to do that well, we need a workforce that’s representative of the population we serve. We are actively looking to add members to our team who will bring diverse backgrounds, new perspectives, and a willingness to challenge us to improve the work we do every day.

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Edtech.com's Summary

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