Edtech.com's Summary

IXL Learning is hiring a Marketing Manager, Rosetta Stone Consumer. The role involves developing and executing multi-channel marketing strategies to acquire new customers and increase brand engagement, managing brand messaging, seasonal campaigns, and supervising a marketing team. Responsibilities also include overseeing international marketing efforts and coordinating with various teams to ensure cohesive marketing strategies.

Highlights

Develop and execute consumer marketing plans for Rosetta Stone
Refine and build brand messaging
Manage seasonal and promotional campaigns across multiple marketing channels
Oversee email marketing strategy and manage a team
Collaborate with international teams to create localized content
BA/BS degree with 9+ years in brand or integrated marketing
Experience managing and coaching team members
Salary range: $150,000 to $200,000 + benefits
Strong strategic, communication, and project management skills required

Marketing Manager, Rosetta Stone Consumer Full Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone. #LI-CC1

Rosetta Stone has been the leading language learning program for 30 years. In this role, you will develop and execute multi-channel marketing strategies to acquire new customers and drive engagement with the brand and product. This will include brand and product messaging, seasonal and promotional campaigns, social media, content marketing, and more. You’ll also manage a small team of email and content marketers.

The ideal candidate is creative and strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office.

WHAT YOU'LL BE DOING

Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
Refine and build out Rosetta Stone’s consumer brand messaging
Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
Develop and execute marketing plans and messaging to support new product/feature launches
Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
Manage and mentor 1 Marketing Associate, with opportunity to add headcount

WHAT WE'RE LOOKING FOR

BA/BS degree
9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
Minimum of 2-3 years of managing, coaching, and motivating direct reports
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $150,000 to $200,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Original Job Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone. #LI-CC1

The ideal candidate is creative and strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office.

WHAT YOU'LL BE DOING

Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
Refine and build out Rosetta Stone’s consumer brand messaging
Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
Develop and execute marketing plans and messaging to support new product/feature launches
Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
Manage and mentor 1 Marketing Associate, with opportunity to add headcount

WHAT WE'RE LOOKING FOR

BA/BS degree
9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
Minimum of 2-3 years of managing, coaching, and motivating direct reports
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

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