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edtech.com
University of Vermont logo

University of Vermont

Marketing Specialist

🇺🇸 Burlington, VT

🕑 Full-Time

💰 $65K - $72K

💻 Marketing

🗓️ April 11th, 2025

Salesforce Wrike

Edtech.com's Summary

University of Vermont is hiring a Marketing Specialist. The role involves planning and executing strategic marketing initiatives to enhance the university's presence among prospective students. The Marketing Specialist will work closely with the Director of Enrollment Marketing and Content Producers to manage marketing operations, oversee relationships, and analyze recruitment outcomes. 

Highlights 

  • Main responsibilities include managing marketing operations, executing advertising efforts, and analyzing recruitment outcomes.
  • Required skills include proficiency in Google Ads, YouTube, Meta, SnapChat, LinkedIn, Google Analytics, and Google Tag Manager.
  • Compensation ranges from $65,000 to $72,000.
  • Qualifications include a Bachelor's degree and 3+ years of marketing experience.
  • Experience in purchasing and analyzing paid advertising, and working with marketing agencies is crucial.
  • Preferred skills include knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, and Microsoft Office.

Marketing Specialist Full Description


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Marketing Specialist
Please carefully review the details of this position below. To apply for the position, please click the Apply for this Job button (or see the Special Instructions below if no button appears).
 If you would like to bookmark this position for later review, click on the Bookmark button.
The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.
For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.
Finalists for positions at UVM may be subject to a criminal background check.
For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.
Be sure to carefully review and update your application information before submitting an application!
Position Details
 Position Details 
Advertising/Posting Title  | Marketing Specialist
Posting Summary  | The Enrollment Management Marketing Specialist plays a key role in shaping and executing strategic marketing initiatives aimed at enhancing the University of Vermont’s presence with prospective graduate and undergraduate students.

Collaborating closely with the Director of Enrollment Marketing and Content Producers, this position plans and executes advertising efforts, manages marketing operations, oversees inquiry partner relationships, and analyzes impact to enhance graduate and undergraduate recruitment outcomes.
Minimum Qualifications (or equivalent combination of education and experience)  | - Bachelor’s degree in related fields and 3+ years’ related experience required or an equivalent combination of education and work experience.- Demonstrated success purchasing and analyzing paid advertising, especially in digital platforms including Google Ads, YouTube, Meta, SnapChat, LinkedIn, Google Analytics, and Google Tag Manager.-Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.- Ability to work independently and as a team member and adhere to established project deadlines. Has experience managing complex projects with a high level of attention to detail.- Strong understanding of the current marketing landscape including advertising, social media, and web.


Desirable Qualifications  | - Strong understanding of higher education
- Advertising or marketing agency working experience.- Working knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, and Microsoft Office are desirable.
- Graphic design, photo, and video editing skills are desirable.


Anticipated Pay Range  | $65,000 to $72,000
Other Information  |
Special Conditions  | Bargaining unit position, Occasional evening and/or weekends required (if non-exempt position, may result in overtime), This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, This position is eligible for full-time telework in accordance with the university telecommuting policy, Background Check required for this position
FLSA  | Exempt
Union Position  | Yes, UVMSU ($20 minimum hourly rate)
 Posting Details 
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Job Location  | Burlington, Vermont
Job Open Date  | 04/10/2025
Job Close Date (Jobs close at 11:59 PM EST.)  |
Open Until Filled  | Yes
 Position Information 
Position Title  | Communications Professional
Posting Number  | S5575PO
Department  | Enrollment Mgmt Marketing/30225
Position Number  | 00027513
Employee FTE  | 1.0
Employee Term  | 12
Supplemental Questions
Required fields are indicated with an asterisk (*).

Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
Optional Documents

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