Edtech.com's Summary

Edmentum is hiring a Marketing Specialist, Demand. The role involves creating, deploying, and optimizing email communications for customers and prospects. The specialist will work closely with product, creative, and digital marketing teams to deliver consistent and impactful messaging, analyze project results, and refine processes.

Highlights

Build and optimize email marketing journeys to drive customer usage and loyalty.
Design and execute end-to-end email marketing campaigns.
Coordinate with internal teams for assets and support marketing programs.
Require 2-5 years of experience in marketing with strong communication skills.
Experience with marketing automation platforms; Marketo experience is a plus.
Compensation range: $50,000 - $60,000 USD.
Benefits include medical, dental, vision insurance, 401(k), and time-off policies.
Proficient in Microsoft Office Suite and basic understanding of HTML.
Preferred experience in edtech or education technology.

Marketing Specialist, Demand Full Description

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

WHAT IS THE POSITION

Are you looking for a role where you can create fun and engaging content that makes a positive impact in the lives of educators and students? We are looking for a Marketing Specialist who will be responsible for creating, deploying, and optimizing customer and prospecting email communications. This role will utilize reporting and testing to understand what is resonating with our target audiences and apply that knowledge to their daily work. You will work closely with the product, creative, and digital marketing teams partnering to deliver consistent and impactful messaging and creative across channels.

WHAT YOU WILL DO

Build and optimize email marketing journeys designed to drive customer usage and loyalty, elevating Edmentum as a thought leadership and help drive revenue
Design and execute email marketing campaigns from content development to layout, testing, deployment, and reporting
Edit and review email and corresponding content to ensure quality and on-brand voice
Analyze project results, identify trends, re-prioritize and refine processes as needed to achieve desired results
Work with internal creative and program teams to develop the assets needed to support demand marketing programs
Help maintain marketing database, including customer and prospecting segmentation
Other marketing and sales-related projects, as assigned by marketing management
Create strong partnerships across sales, marketing, and internal subject matter experts
Stay up to date on the latest digital marketing, edtech, and education industry trends

WHAT IS REQUIRED

Bachelor’s or Associate’s degree in marketing, advertising, journalism, or similar field
2-5 years experience in Marketing
Strong copywriting and editing skills
Strong communication, collaboration, organizational, and interpersonal and facilitation skills
Experience creating high-impact and compelling email campaigns
Experience with marketing automation platforms, Marketo a plus
Experience delivering marketing analytics & reporting
Experience with product & solutions marketing
Ability to prioritize tasks, meet deadlines, and work independently in a fast-paced environment
Ability to work in a self-directed manner, escalating questions and issues when appropriate
Proficient in Microsoft Office Suite
Basic understanding of HTML syntax
(Preferred) Background in K-12 education and/or education technology/publishing organizations
(Preferred) Database management experience
(Preferred) CRM experience, Salesforce a plus
(Preferred) ABM experience
(Preferred) Google analytics and Google data studio experience
(Preferred) Adobe Design Suite experience
Foster a culture of inclusion and cross-functional collaboration.
Demonstrate integrity, ethics, and a commitment to Edmentum’s mission and values.

Application Deadline: 03/03/2025

Pay range for this role:

$50,000—$60,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here

Original Job Description

WHO WE ARE

WHAT IS THE POSITION

WHAT YOU WILL DO

Build and optimize email marketing journeys designed to drive customer usage and loyalty, elevating Edmentum as a thought leadership and help drive revenue
Design and execute email marketing campaigns from content development to layout, testing, deployment, and reporting
Edit and review email and corresponding content to ensure quality and on-brand voice
Analyze project results, identify trends, re-prioritize and refine processes as needed to achieve desired results
Work with internal creative and program teams to develop the assets needed to support demand marketing programs
Help maintain marketing database, including customer and prospecting segmentation
Other marketing and sales-related projects, as assigned by marketing management
Create strong partnerships across sales, marketing, and internal subject matter experts
Stay up to date on the latest digital marketing, edtech, and education industry trends

WHAT IS REQUIRED

Bachelor’s or Associate’s degree in marketing, advertising, journalism, or similar field
2-5 years experience in Marketing
Strong copywriting and editing skills
Strong communication, collaboration, organizational, and interpersonal and facilitation skills
Experience creating high-impact and compelling email campaigns
Experience with marketing automation platforms, Marketo a plus
Experience delivering marketing analytics & reporting
Experience with product & solutions marketing
Ability to prioritize tasks, meet deadlines, and work independently in a fast-paced environment
Ability to work in a self-directed manner, escalating questions and issues when appropriate
Proficient in Microsoft Office Suite
Basic understanding of HTML syntax
(Preferred) Background in K-12 education and/or education technology/publishing organizations
(Preferred) Database management experience
(Preferred) CRM experience, Salesforce a plus
(Preferred) ABM experience
(Preferred) Google analytics and Google data studio experience
(Preferred) Adobe Design Suite experience
Foster a culture of inclusion and cross-functional collaboration.
Demonstrate integrity, ethics, and a commitment to Edmentum’s mission and values.

Application Deadline: 03/03/2025

Pay range for this role:

$50,000—$60,000 USD

Edmentum’s notice regarding the collection of personal information from interested candidates is available here

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