Edtech.com's Summary

ThriveDX, Inc. is hiring a Performance Marketing Manager. This role involves implementing, testing, analyzing, and optimizing large-scale acquisition and lead-generation campaigns across various paid media channels. The successful candidate will manage day-to-day campaign execution, collaborate with teams to drive lead conversion, and use data to optimize performance and set media strategies.

Highlights

Manage growth strategies and large budgets across multiple online media channels.
Proficiency in Excel, Google Analytics, and platforms like Meta Ads and Google Ads.
Analyze campaign results to provide actionable insights for optimization.
Develop marketing plans and manage media budgets of $100k+/month.
Strong problem-solving skills and ability to analyze large datasets.
Excel at working in fast-paced environments and managing multiple projects.
Preferred experience includes Salesforce, data visualization tools, and familiarity with heat map software.
Full-time position with standard business hours, requiring some flexibility for workload.
Limited travel commitment, generally no more than 10%.

Performance Marketing Manager Full Description

Performance Marketing Manager

Marketing - Columbia, Maryland (Hybrid)

We are seeking an experienced and results-driven Performance Marketing Manager to join our team. This fully remote position will directly oversee the implementation, testing, analysis, and optimization of large-scale national acquisition and lead-generation campaigns across various paid media channels, including Meta, TikTok, Google, and others. The ideal candidate will possess strong analytical skills, an in-depth understanding of paid media strategies, and the ability to effectively execute and measure campaigns that drive growth and achieve business goals.

Responsibilities:

Campaign Management:
- Execute day-to-day implementation of growth strategies across online paid media channels such as Facebook, Instagram, Google, TikTok, and more.
- Partner with cross-functional teams to generate new demand, drive thousands of leads, and convert opportunities.
- Assist in the development and execution of demand generation and remarketing campaigns to increase customer acquisition and reduce costs.
- Manage campaign budgets, timelines, and ensure alignment with company goals and objectives.
- Handle media budgets of $100k+/month/account, including creating reporting dashboards to track performance metrics.
Data Analysis & Optimization:
- Analyze campaign results and report on key metrics, providing actionable insights to optimize future campaigns.
- Use data to identify risks, opportunities, and strategies to improve campaign performance.
- Monitor program health against KPIs and communicate findings to leadership.
- Perform ad hoc analysis to support broader marketing team objectives.
Planning & Strategy:
- Collaborate with leadership to set monthly paid media strategies and budgets for global programs.
- Develop detailed marketing plans, effectively articulating strategies to leadership and incorporating feedback.
- Identify and execute opportunities to enhance performance, ensuring alignment with
- Work with web development and UX teams to optimize landing pages and campaign performance.
- Partner with creative, analytics, and strategy teams to troubleshoot issues and provide stakeholders with actionable insights.
Reporting & Insights:
- Leverage comprehensive dashboards to provide detailed performance analysis.
- Actively manage marketing spend, balancing complexity and revenue impact across global programs.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing, recommending innovative channels and approaches.

Qualifications:

Proven expertise in managing paid media campaigns across platforms such as Meta, Google Ads, YouTube, and TikTok.
Strong proficiency in Excel, with working knowledge of MQL and experience using web analytics tools like Google Analytics.
Must have expert technical knowledge and relevant implementation experience within the last 2-3 years being hands-on working within platforms setting up campaigns using Meta Ads, Google Ads, etc.
Must possess hands-on experience using Google Analytics; Must be comfortable analyzing large data sets, have expert level MS Excel skills, and be able to effectively communicate findings
Must be highly analytical and a natural problem solver. Must be able to combine qualitative and quantitative data to extract actionable insights from lead generation efforts and adjust campaigns accordingly.
Strong working knowledge of working with ad servers, tagging, conversion tracking, and audience syndication.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred:

Ability to handle large budgets and align strategies with business objectives.
3rd Party campaign management and optimization services.
Salesforce experience.
Familiarity with data visualization tools.
Supermetrics, YouTube Ads, Reddit, Quora Ads, Taboola/Outbrain, etc.
Experience in the education sector and/or knowledge of OPM.
Familiarity with heat maps software (ie. Hotjar, Clicktale, etc)..

Work Environment:

Work environment is home office-based. Temperature, noise level, and other environmental factors may vary.

Physical Demands:

Physical demands are equal to that commonly associated with office work. Majority of work time is spent sitting at a desk in front of a computer.

Position Type and Expected Hours of Work:

Full time position. Company office hours are Monday through Friday, 8 am ET – 5 pm ET. Must be available and meet obligations for internal and external customers during standard business hours and as necessary. Work schedule may flex based on workload and project assignment. Some after hours and weekend work as projects and workload require.

Travel:

Travel on an as-needed basis, but generally no more than 10%. Travel may occur outside of the country and may be overnight.

Equal Employer Opportunity (EEO) Statement:

ThriveDX, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThriveDX, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Other Duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Original Job Description

Performance Marketing Manager

Marketing - Columbia, Maryland (Hybrid)

Responsibilities:

Campaign Management:
- Execute day-to-day implementation of growth strategies across online paid media channels such as Facebook, Instagram, Google, TikTok, and more.
- Partner with cross-functional teams to generate new demand, drive thousands of leads, and convert opportunities.
- Assist in the development and execution of demand generation and remarketing campaigns to increase customer acquisition and reduce costs.
- Manage campaign budgets, timelines, and ensure alignment with company goals and objectives.
- Handle media budgets of $100k+/month/account, including creating reporting dashboards to track performance metrics.
Data Analysis & Optimization:
- Analyze campaign results and report on key metrics, providing actionable insights to optimize future campaigns.
- Use data to identify risks, opportunities, and strategies to improve campaign performance.
- Monitor program health against KPIs and communicate findings to leadership.
- Perform ad hoc analysis to support broader marketing team objectives.
Planning & Strategy:
- Collaborate with leadership to set monthly paid media strategies and budgets for global programs.
- Develop detailed marketing plans, effectively articulating strategies to leadership and incorporating feedback.
- Identify and execute opportunities to enhance performance, ensuring alignment with
- Work with web development and UX teams to optimize landing pages and campaign performance.
- Partner with creative, analytics, and strategy teams to troubleshoot issues and provide stakeholders with actionable insights.
Reporting & Insights:
- Leverage comprehensive dashboards to provide detailed performance analysis.
- Actively manage marketing spend, balancing complexity and revenue impact across global programs.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing, recommending innovative channels and approaches.

Qualifications:

Proven expertise in managing paid media campaigns across platforms such as Meta, Google Ads, YouTube, and TikTok.
Strong proficiency in Excel, with working knowledge of MQL and experience using web analytics tools like Google Analytics.
Must have expert technical knowledge and relevant implementation experience within the last 2-3 years being hands-on working within platforms setting up campaigns using Meta Ads, Google Ads, etc.
Must possess hands-on experience using Google Analytics; Must be comfortable analyzing large data sets, have expert level MS Excel skills, and be able to effectively communicate findings
Must be highly analytical and a natural problem solver. Must be able to combine qualitative and quantitative data to extract actionable insights from lead generation efforts and adjust campaigns accordingly.
Strong working knowledge of working with ad servers, tagging, conversion tracking, and audience syndication.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred:

Ability to handle large budgets and align strategies with business objectives.
3rd Party campaign management and optimization services.
Salesforce experience.
Familiarity with data visualization tools.
Supermetrics, YouTube Ads, Reddit, Quora Ads, Taboola/Outbrain, etc.
Experience in the education sector and/or knowledge of OPM.
Familiarity with heat maps software (ie. Hotjar, Clicktale, etc)..

Work Environment:

Work environment is home office-based. Temperature, noise level, and other environmental factors may vary.

Physical Demands:

Physical demands are equal to that commonly associated with office work. Majority of work time is spent sitting at a desk in front of a computer.

Position Type and Expected Hours of Work:

Travel:

Travel on an as-needed basis, but generally no more than 10%. Travel may occur outside of the country and may be overnight.

Equal Employer Opportunity (EEO) Statement:

Other Duties:

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Performance Marketing Manager

Edtech.com's Summary

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