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edtech.com
ThriveDX logo

ThriveDX

Product Marketing Manager

🇺🇸 Hybrid - Columbia, MD

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ February 11th, 2025

CRM Marketo Salesforce

Edtech.com's Summary

ThriveDX is hiring a Product Marketing Manager. The candidate will play a crucial role in shaping the strategic vision for Cybersecurity training programs, developing marketing collateral, guiding new product launches, conducting market analysis, and enabling sales through targeted campaigns. The role involves asset creation, market research, and developing go-to-market strategies alongside the company's executive leadership. 

Highlights
  • Develop marketing and sales collateral, including datasheets, brochures, and presentations.
  • Execute go-to-market plans for Cybersecurity training programs.
  • Conduct market research and competitive analysis.
  • 3-5+ years of product marketing experience required.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot).
  • Experience with CRM systems like Salesforce.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Capability to work independently and in cross-functional teams.

Product Marketing Manager Full Description

Product Marketing Manager
Product - Columbia, Maryland (Hybrid)

Are you scrappy? Have you been nominated as MVP before? We are seeking a highly motivated and action-oriented Product Marketing Manager to join our growing Product team as one of our first hires. You will be a key part of the team that shapes and guides our company’s strategic vision for our Cybersecurity training programs. You will constantly be creating assets and data sheets for a variety of audiences and act as a thought partner for the executive leadership team. You will be shoulder-to-shoulder with us in the trenches and if that excites you, read on. 
 
Responsibilities:
  • Asset creation
    • Develop high-quality marketing and sales collateral, including:
    • Product datasheets, brochures, and one-pagers
    • Website copy, blog posts, and case studies
    • Presentations and sales decks
    • Social media content and campaigns
  • New product launches
    • Develop and execute comprehensive go-to-market plans for new and existing Cybersecurity training programs.
    • Collaborate with product management, engineering, and sales teams to ensure successful product launches.
    • Create compelling product messaging, positioning, and value propositions.
  • Market research & analysis
    • Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
    • Track competitor activities and adjust marketing strategies accordingly.
    • Analyze market data and customer feedback to inform product strategy and marketing decisions.
    • Track key performance indicators (KPIs) and report on marketing campaign effectiveness.
  • Sales enablement
    • Develop and deliver sales training materials and resources.
    • Support the sales team with product knowledge, competitive intelligence, and sales tools.
    • Collaborate with sales to develop and execute targeted sales campaigns.
  • Pricing & packaging
    • Assist in developing and implementing pricing strategies for cyber education, beginner and advanced certification, and degree programs.
    • Package programs effectively to meet customer needs and maximize revenue.
 
Qualifications:
  • 3-5+ years of experience in product marketing roles.
  • Strong understanding of the Cybersecurity industry and the EdTech landscape. (Experience working in higher education is a plus but not necessary.)
  • Creative thinking in order to create marketing-leading packaging and pricing
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a cross-functional team.   
  • Highly organized and detail-oriented.
  • Data-driven approach to decision-making.
  • Proactive and results-oriented with a strong work ethic.
 
Experience with:
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Experience with CRM systems (e.g., Salesforce)
  • Experience with A/B testing and other data-driven marketing techniques

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