Edtech.com's Summary

DeVry University is hiring a Product Marketing Manager for a Remote position. This role involves developing and executing strategic marketing initiatives to boost enrollments in certificate/credential programs through collaboration with product, marketing, and external partners.

Highlights

Develop and execute multi-channel marketing campaigns to drive student enrollments.
Collaborate with internal and external partners to ensure consistent branding and compliance.
Analyze campaign performance and optimize strategy based on data insights.
Required proficiency in Microsoft Office and web applications.
Compensation ranges from $110,000 to $125,000 with possible bonus eligibility.
Bachelor's degree in marketing or related field and over 5 years of marketing experience necessary.
Remote work with flexibility and a technology stipend provided.
Comprehensive benefits including medical, 401(k), paid leave, and career development programs.
Role includes a requirement for occasional travel up to 10%.

Product Marketing Manager Full Description

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.

Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity
The Manager, Product Marketing supports credential products through strategic and integrated marketing initiatives aimed at boosting student enrollments in certificate/credential programs. The role involves developing full funnel, omnichannel campaigns in collaboration with product, marketing, and external partners, with a focus on meeting University and product objectives.

Responsibilities:
• Gain expertise in the education credentials market and develop sub-brand positioning and messaging.
• Strategize, build and develop the credentials sub-brand, positioning, message and audience direction, ensuring consistency across paid, owned, and earned channels, as well as internal channels.
• Create and execute multi-channel marketing campaigns (e.g., website, social media, email) to drive leads and enrollments.
• Collaborate with analytics teams to measure and optimize campaign performance.
• Track and measure ROI for creative / messaging execution of campaigns, reporting on campaign performance and student enrollment results.
• Partner with internal teams and external agencies to ensure consistent branding and compliance.
• Support program-specific initiatives and contribute to ongoing improvements through a test-and-learn approach.
• Develop email campaigns with the CRM team to target specific audiences with messaging and content relevant to their opportunity with new credentials.
• Have a test and learn mindset to bring forward new ideas and improvements in deliver powerful campaigns
• Manage multiple initiatives with varying timelines to ensure they are completed on time and with efficiency.
• Assure all external communications and materials meet brand guidelines and are compliant, by working with our Legal and Compliance teams.
• Decipher research to understand and convey competitive differentiation.
• Partner with the web team to author pages and update websites to deliver on our web strategy for the product.
• Completes other duties as assigned.

Qualifications
• Bachelor’s degree in marketing or related field.
• 5+ years of marketing experience; education sector experience a plus.
• Strong communication, presentation, and leadership skills.
• Experience in ROI measurement and marketing techniques.
• Proficiency in Microsoft Office, and web applications
• Spanish fluency and international market familiarity are beneficial.
• Self-starter that is comfortable supporting working with new initiatives and is interested in further developing their marketing skills.
• Professional presentation skills and leadership abilities to implement planned campaign rollouts.
• Comfortable working with ambiguity and in a new product capacity.
• Ability to work in a dynamic, fast-paced environment; willingness to travel up to 10%.

DeVry University offers competitive wages and benefit options, including:

• 401(k) and Roth Plan w/match
• Medical, Dental and Vision Coverage
• Paid Parental Leave
• Health Advocacy Service
• Family and Domestic Partner Coverage
• Tax Savings Account (FSA and HSA)
• Short-Term/Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Fertility Coverage
• Wellness Programs
• Volunteer Time Off
• Remote and Flex Work Options
• Technology Stipend
• Paid Tuition Program
• Auto/Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Adoption Assistance
• Career Development Programs
• Mental Health Care Programs
• Family Care Services
• 2nd.MD, a virtual expert medical consultation service

Benefits vary based on employment status. Part-time/Visiting Professors positions may not be eligible for all benefits.

We believe diversity is essential to our educational mission and to the success of our community. We are committed to fostering a working environment where differences are respected, valued and embraced.

Original Job Description

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Product Marketing Manager

Edtech.com's Summary

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