Edtech.com's Summary

Clever is hiring a Product Marketing Manager. The role involves developing marketing strategies for edtech application partners, nurturing customer relationships, and implementing marketing programs. Collaborating with various teams, the manager will drive product messaging and use data to inform strategic decisions, reporting to the Head of Product Marketing.

Highlights

Developing brand and product narratives that resonate with customers.
Involvement in both inbound and outbound marketing tactics.
Requires over 3 years of product marketing experience, particularly in enterprise software or SaaS.
Skilled in storytelling, product pricing, and sales enablement.
Proficient use of data for strategic launches and marketing program performance.
Annual salary ranges from $110,500 to $143,000 based on location and experience.
Offers flexible Paid Time Off and comprehensive healthcare benefits.
Commitment to diversity, equity, and inclusion in educational and workplace environments.
Supports personal and professional development through a generous yearly budget.

Product Marketing Manager - Application Partners Full Description

Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com.

Clever is looking for a Product Marketing Manager to join our team. This role knows the ins and outs of our edtech application partners - what excites them, what’s top of mind—and how Clever can solve their biggest pain points and help grow their businesses. You have deep customer empathy and back up your insights with data from the product, NPS surveys, and market research.

This position includes both inbound and outbound marketing tactics and collaborates closely with product, sales, sales engineering and success teams to drive Clever’s core business. You’ll be developing partner marketing programs, and support and grow our app partner ecosystem. This position reports to the Head of Product Marketing.

A DAY IN THE LIFE:

As a great storyteller, you’ll develop brand and product narratives that resonate with our customers, and build marketing programs that delights, educates, inspires and drives impact
Partner closely with cross-functional stakeholders, such as product, engineering, design, sales, customer success, and executive leadership to lead go-to-market and achieve our business goals
Use a data-driven approach to direct and execute strategic launches, including messaging, sales enablement, and marketing programs, that drive marketing qualified leads
Develop product messaging and value propositions for our customers in order to drive awareness, adoption, and ongoing product usage
Tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus, leveraging project management expertise
Leverage quantitative and qualitative insights to fully understand customers and influence their behavior
Use key metrics and engagement patterns to measure performance of marketing programs
Collaborate closely with internal teams to deliver an outstanding experience for our partners, develop mutually-beneficial and trusting relationships with partners, and make Clever a favorite company with which to partner.

WHAT WE’RE LOOKING FOR:

At least 3 years product marketing experience, including with product pricing, packaging, positioning, segmentation and sales enablement
Experience with partner marketing in an enterprise software or SaaS company
Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer
Experience driving business outcomes through data
Experience balancing perfectionism with pragmatism in a growing environment
Experience distilling technical products, such as an API, to a general audience
Creativity in tackling business opportunities
An interest in working on complex challenges in education
Commitment to equity and belonging. At Clever, we believe the classrooms we serve and our company’s halls should be spaces that are diverse, equitable, and inclusive. That is why we are committed to building diverse teams, inviting every voice, and creating a safe space for everyone to be their authentic self. By fostering equity and belonging within our circles of influence, we unlock learning for ALL students.

CLEVER BENEFITS AND PERKS:

A competitive salary
Flexible Paid Time Off
Paid Parental Leave
Top-notch healthcare, vision, and dental coverage for you and your family
Best-in-class mental healthcare service that supports employees' mental and emotional wellness
A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
Annual company and team events to connect with fun, bright coworkers

SALARY TRANSPARENCY:

The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $110,500 - $130,000. For candidates living in NYC and San Francisco, CA is between $121,600 - $143,000. All final offers are determined using multiple factors including experience and level of expertise.

Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email security@clever.com.

If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.

Original Job Description

A DAY IN THE LIFE:

As a great storyteller, you’ll develop brand and product narratives that resonate with our customers, and build marketing programs that delights, educates, inspires and drives impact
Partner closely with cross-functional stakeholders, such as product, engineering, design, sales, customer success, and executive leadership to lead go-to-market and achieve our business goals
Use a data-driven approach to direct and execute strategic launches, including messaging, sales enablement, and marketing programs, that drive marketing qualified leads
Develop product messaging and value propositions for our customers in order to drive awareness, adoption, and ongoing product usage
Tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus, leveraging project management expertise
Leverage quantitative and qualitative insights to fully understand customers and influence their behavior
Use key metrics and engagement patterns to measure performance of marketing programs
Collaborate closely with internal teams to deliver an outstanding experience for our partners, develop mutually-beneficial and trusting relationships with partners, and make Clever a favorite company with which to partner.

WHAT WE’RE LOOKING FOR:

At least 3 years product marketing experience, including with product pricing, packaging, positioning, segmentation and sales enablement
Experience with partner marketing in an enterprise software or SaaS company
Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer
Experience driving business outcomes through data
Experience balancing perfectionism with pragmatism in a growing environment
Experience distilling technical products, such as an API, to a general audience
Creativity in tackling business opportunities
An interest in working on complex challenges in education
Commitment to equity and belonging. At Clever, we believe the classrooms we serve and our company’s halls should be spaces that are diverse, equitable, and inclusive. That is why we are committed to building diverse teams, inviting every voice, and creating a safe space for everyone to be their authentic self. By fostering equity and belonging within our circles of influence, we unlock learning for ALL students.

CLEVER BENEFITS AND PERKS:

A competitive salary
Flexible Paid Time Off
Paid Parental Leave
Top-notch healthcare, vision, and dental coverage for you and your family
Best-in-class mental healthcare service that supports employees' mental and emotional wellness
A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
Annual company and team events to connect with fun, bright coworkers

SALARY TRANSPARENCY:

If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.

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