Discovery Education
Product Marketing Specialist
🇺🇸 Hybrid - Charlotte, NC
🕑 Full-Time
💰 $78K - $88K
💻 Marketing
🗓️ February 27th, 2025
K-12
Edtech.com's Summary
Discovery Education is hiring a Product Marketing Specialist to spearhead go-to-market activities, including content production, project management, and research for Discovery Education products. The role involves developing compelling marketing assets, maintaining collateral repositories, supporting project management using tools like Asana, and conducting market research. This position requires collaboration with various teams to support product launches and execute strategic marketing initiatives.
Highlights
Highlights
- Develops sales-driven marketing content and assets.
- Maintains a repository of marketing collateral on HighSpot.
- Utilizes Asana, SharePoint, and Confluence for project management.
- Engages in competitive research and market analysis.
- Requires strong analytical and content creation skills.
- Offers a competitive salary between $78,100 and $87,850.
- Requires at least 2 years of relevant experience.
- Includes comprehensive benefits like continuing education and mentorship programs.
- Offers extensive leave benefits and encourages work-life balance.
Product Marketing Specialist Full Description
We are looking for a highly skilled Product Marketing Specialist to support the execution of go-to-market activities, including content production, project management, and research initiatives for high-priority Discovery Education products. This is an exciting opportunity for a self-starter to get exposure to various key product marketing initiatives and have a meaningful impact on students, educators, and administrators across the U.S.
In This Role You Will:
• Develop compelling product content and assets that support sales and marketing execution and highlights the benefits and value of key DE solutions, ensuring messaging and visual consistency across all channels and touchpoints. Examples include Sales Flyers, Pitch Decks, Web Content / Landing Pages, Interactive Demos, Video Demos, One Pagers, and more
• Work with Product Marketing Leads to build and maintain a repository of collateral and field aids on HighSpot that help the field teams effectively position Discovery Education solutions in the K-12 market. Help monitor and measure effectiveness of product marketing content and provide optimization recommendations
• Support project management for key product marketing projects and initiatives within Asana, SharePoint, and Confluence
• Provide regional and adoptions marketing support as needed, including content development and production of sales tools
• Work closely with Product Marketing, Product Management, and GTM teams to support feature launches and releases
• Support market and customer research initiatives, including competitive research, win - loss analysis, industry trend analysis, and more
Core Competencies for Success:
• Strong analytical skills to translate data into actionable insights
• Content creation and development of marketing collateral
• Agile mindset
• Proactive and solution-driven
Credentials and Experience:
• 2+ years of relevant experience, preferably with exposure to product marketing, education, or Edtech market
• Excellent writing, communication and interpersonal skills
• Experience with managing multiple projects and timelines efficiently while maintaining high attention to detail
• Legal right to work in the United States
This role is designed to be hybrid in Charlotte, NC.
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At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
Team Member Wellness – When you feel great, you do great work!
• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status or, genetic information.
In This Role You Will:
• Develop compelling product content and assets that support sales and marketing execution and highlights the benefits and value of key DE solutions, ensuring messaging and visual consistency across all channels and touchpoints. Examples include Sales Flyers, Pitch Decks, Web Content / Landing Pages, Interactive Demos, Video Demos, One Pagers, and more
• Work with Product Marketing Leads to build and maintain a repository of collateral and field aids on HighSpot that help the field teams effectively position Discovery Education solutions in the K-12 market. Help monitor and measure effectiveness of product marketing content and provide optimization recommendations
• Support project management for key product marketing projects and initiatives within Asana, SharePoint, and Confluence
• Provide regional and adoptions marketing support as needed, including content development and production of sales tools
• Work closely with Product Marketing, Product Management, and GTM teams to support feature launches and releases
• Support market and customer research initiatives, including competitive research, win - loss analysis, industry trend analysis, and more
Core Competencies for Success:
• Strong analytical skills to translate data into actionable insights
• Content creation and development of marketing collateral
• Agile mindset
• Proactive and solution-driven
Credentials and Experience:
• 2+ years of relevant experience, preferably with exposure to product marketing, education, or Edtech market
• Excellent writing, communication and interpersonal skills
• Experience with managing multiple projects and timelines efficiently while maintaining high attention to detail
• Legal right to work in the United States
This role is designed to be hybrid in Charlotte, NC.
-----
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
Team Member Wellness – When you feel great, you do great work!
• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status or, genetic information.
