Edtech.com's Summary

Risepoint is hiring a Marketing Program Specialist. The position is Remote.

Highlights

Support execution of marketing plans, calendars, campaigns, and assets for university partners.
Execute tasks like writing creative briefs, proofing, QA, and tracking partner/legal approvals.
Liaise with email, media, SEO, and enrollment teams to optimize performance.
Assist in monitoring and analyzing marketing data to inform future strategies.
Participate in performance review meetings and support issue solutions.
Required: 1+ years with digital marketing channels, Bachelor's in business, marketing, or related field.
Proficiency in Microsoft Office and tools like Workfront, Tableau, and Google Analytics.
Benefits include 18 days PTO, medical, dental, vision, retirement plan with company match, and more.
Offers supplemental benefits: wellness program, alternative medicine options, and pet discounts.

Product Marketing Specialist Full Description

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Support the execution of marketing plans, calendars, campaigns and assets for various university partners and projects including new program launches.
Execute tasks such as writing creative briefs, proofing/QA and tracking partner/legal approvals.
Liaison with functional teams such as email / media / SEO / enrollment to collaborate on ideas and tactics to optimize performance.
Assist in monitoring and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Participate in performance review meetings and support the execution of issue solutions with cross-functional teams.
Effectively communicate and present marketing activities with key stakeholders.
Support competitive marketing, industry, and customer analyses to identify key challenges and opportunities.
Collaborate with PMM team members to address partner issues.

Required:

1+ years - Work with digital marketing channels and campaigns (media, SEO, eCommerce)
Bachelor’s degree - Business, marketing, communications or related field of study
Computer skills, including proficiency in Microsoft Office – Excel, PowerPoint, and Word
Project management
Communication (written and verbal)
Project management tools (i.e., Workfront), data visualization (Tableau) and web analytics (Google Analytics) systems
Takes initiative to work independently
Strong interpersonal skills and can collaborate as a team
High attention to detail
Ability to work in a high-pace, entrepreneurial environment

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description

Support the execution of marketing plans, calendars, campaigns and assets for various university partners and projects including new program launches.
Execute tasks such as writing creative briefs, proofing/QA and tracking partner/legal approvals.
Liaison with functional teams such as email / media / SEO / enrollment to collaborate on ideas and tactics to optimize performance.
Assist in monitoring and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Participate in performance review meetings and support the execution of issue solutions with cross-functional teams.
Effectively communicate and present marketing activities with key stakeholders.
Support competitive marketing, industry, and customer analyses to identify key challenges and opportunities.
Collaborate with PMM team members to address partner issues.

Required:

1+ years - Work with digital marketing channels and campaigns (media, SEO, eCommerce)
Bachelor’s degree - Business, marketing, communications or related field of study
Computer skills, including proficiency in Microsoft Office – Excel, PowerPoint, and Word
Project management
Communication (written and verbal)
Project management tools (i.e., Workfront), data visualization (Tableau) and web analytics (Google Analytics) systems
Takes initiative to work independently
Strong interpersonal skills and can collaborate as a team
High attention to detail
Ability to work in a high-pace, entrepreneurial environment

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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Product Marketing Specialist

Edtech.com's Summary

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