Edtech.com's Summary

ClassWallet is hiring a Revenue Marketing Manager. This role involves developing and executing integrated marketing campaigns to drive lead generation and revenue growth while collaborating with sales and revenue teams to align on objectives that impact the conversion funnel. The manager will use analytics to track performance and optimize strategies, while overseeing marketing automation and CRM systems.

Highlights

Develop and execute marketing strategies to drive revenue growth.
Collaborate with sales and customer success teams for aligned goals.
Experience with HubSpot or similar marketing systems required.
Proven record in marketing roles focused on demand generation.
Strong analytical and communication skills necessary.
5+ years in B2B marketing, preferably in SaaS or technology.
Knowledge of account-based marketing (ABM) and digital marketing.
Competitive salary and benefits based on experience.
Emphasis on work-life balance and a positive team culture.

Revenue Marketing Manager Full Description

ClassWallet, a financial technology company serving agencies responsible for managing public funds, is hiring a Revenue Marketing Manager to to develop, execute, and optimize marketing strategies that directly drive revenue growth.

Agencies use ClassWallet to get public funds to the right people, and ensure the funds are used for the right purpose. ClassWallet’s suite of products and services empowers agency administrators to dramatically increase efficiency of funds distribution and spend compliance, reduce programmatic costs, maximize the full potential impact of the program, and satisfy the needs and expectations of policymakers, constituents and public reporting. ClassWallet has processed over $3.5 Billion to date and serves public agencies across 33 states.

The Company has developed an industry-defining digital wallet solution which has gained rapid traction among state and local agencies and school districts across America. ClassWallet ranks as the 61st fastest growing software company on the prestigious Inc. 5000 list of fastest-growing private companies and the 21st fastest growing financial technology company on the Deloitte Technology Fast 500 in 2023.

While the Company delivers immense business value, the social impact of ClassWallet is a fabric that runs through its mission and corporate culture. As a result of ClassWallet’s innovation, public programs run with exponentially more efficiency and the impact and breadth of the programs for the individuals they serve is dramatically higher. This mission compliments the Company mission-based culture with focus on gratitude and work-life balance.

About the Role:

As a key member of the Marketing team, you will develop and execute our revenue marketing strategy. This role will bridge the gap between marketing, sales, and customer success to ensure alignment across teams, maximize ROI, and meet organizational growth goals. The ideal candidate is both strategic and hands-on, with a proven track record of driving measurable results.

Job Responsibilities:

Create integrated marketing campaigns that align with business goals to generate leads, nurture prospects, and drive revenue growth.
Collaborate with sales and revenue teams to ensure seamless alignment on goals, metrics, and initiatives that directly impact the sales pipeline and closed revenue.
Own the development and optimization of the marketing funnel, ensuring a seamless customer journey from lead generation to conversion.
Leverage analytics and performance metrics to track marketing effectiveness and ROI, providing insights to refine strategies.
Manage and optimize marketing automation platforms and CRM systems to ensure effective lead nurturing and pipeline tracking.
Drive programs across digital, content, email, paid media, and events to generate qualified leads and fill the pipeline with revenue opportunities.
Plan and execute multi-channel marketing programs, including digital advertising, email campaigns, content marketing, webinars, and events.
Develop targeted strategies to engage and convert high-value accounts through personalized, multi-channel campaigns.
Work closely with sales, product, and customer success teams to ensure cohesive messaging, seamless handoffs, and alignment on customer needs.

Requirements

5+ years of experience in marketing, with a focus on revenue growth, demand generation, or performance marketing.
Proven ability to drive measurable results, including pipeline contribution and closed revenue.
You have a bachelor’s or master’s degree in marketing, communications or a related field.
Experience working in HubSpot or related marketing systems.
Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
Strong communication and collaboration skills, with the ability to work cross-functionally.
Experience in B2B marketing, SaaS, or technology industries.
Knowledge of account-based marketing (ABM) strategies and tools.
Familiarity with SEO, SEM, and other digital marketing channels.

Qualities We Seek:

In addition to the requirements of the position, we are especially seeking candidates who share our team values of transparency, humility, creativity, and action. Among the qualities we seek are:

Stellar communications and interpersonal skills
Strong attention to detail and organization skills
Proactive problem-solving ability
Strong visual, creative, and storytelling senses
Experience working in fast-paced environments with the ability to handle simultaneous projects and still meet deadlines
A passion for delivering and readiness to constantly iterate

Benefits

ClassWallet is a positive, family-oriented team environment. Our focus is on encouragement, positive reinforcement, and gratitude. We work hard and are highly motivated to win but with a healthy perspective on life.

We offer an excellent salary and benefits commensurate with experience.

ClassWallet.com is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or veteran status.

Original Job Description

About the Role:

Job Responsibilities:

Create integrated marketing campaigns that align with business goals to generate leads, nurture prospects, and drive revenue growth.
Collaborate with sales and revenue teams to ensure seamless alignment on goals, metrics, and initiatives that directly impact the sales pipeline and closed revenue.
Own the development and optimization of the marketing funnel, ensuring a seamless customer journey from lead generation to conversion.
Leverage analytics and performance metrics to track marketing effectiveness and ROI, providing insights to refine strategies.
Manage and optimize marketing automation platforms and CRM systems to ensure effective lead nurturing and pipeline tracking.
Drive programs across digital, content, email, paid media, and events to generate qualified leads and fill the pipeline with revenue opportunities.
Plan and execute multi-channel marketing programs, including digital advertising, email campaigns, content marketing, webinars, and events.
Develop targeted strategies to engage and convert high-value accounts through personalized, multi-channel campaigns.
Work closely with sales, product, and customer success teams to ensure cohesive messaging, seamless handoffs, and alignment on customer needs.

Requirements

5+ years of experience in marketing, with a focus on revenue growth, demand generation, or performance marketing.
Proven ability to drive measurable results, including pipeline contribution and closed revenue.
You have a bachelor’s or master’s degree in marketing, communications or a related field.
Experience working in HubSpot or related marketing systems.
Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
Strong communication and collaboration skills, with the ability to work cross-functionally.
Experience in B2B marketing, SaaS, or technology industries.
Knowledge of account-based marketing (ABM) strategies and tools.
Familiarity with SEO, SEM, and other digital marketing channels.

Qualities We Seek:

In addition to the requirements of the position, we are especially seeking candidates who share our team values of transparency, humility, creativity, and action. Among the qualities we seek are:

Stellar communications and interpersonal skills
Strong attention to detail and organization skills
Proactive problem-solving ability
Strong visual, creative, and storytelling senses
Experience working in fast-paced environments with the ability to handle simultaneous projects and still meet deadlines
A passion for delivering and readiness to constantly iterate

Benefits

We offer an excellent salary and benefits commensurate with experience.

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