Everyday Speech is a leader in Social-Emotional Learning. Primarily a teaching solution for public schools, our Social Learning Platform (SLP) provides educators with curriculum materials for students of ALL ages across special education and general education classes. Our curriculums teach students the strategies and life skills they need to regulate their emotions, solve problems, cope with the stresses of modern life, and interact with the world around them. Our platform is used in 5,000 school districts in the US and has impacted millions of students around the world.

Everyday Speech is right for you if:

You care about making a positive impact.

End each day knowing that your work had a direct impact on the well-being of hundreds of thousands of at-risk students across the world. Project success means more than just shipping features - it means improving the lives of students and educators.

You value being a part of a company that takes care of its team.

Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) and our flexible PTO plan, that elusive work-life balance is an actual thing here.

You want to work for a true, remote-only company.

We’ve never had an office and never will. Our team is spread across 11 countries and 4 continents. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability.

You want to join a startup that is growing rapidly *and* sustainably.

We have launched new products, maintained NPS scores of 70+, maintained eNPS (internal, employee score) of 90+, rapidly grown our team, and exponentially increased our user base, all over the last few years. Yet, as a fully bootstrapped company, our growth is organic and sustainable. Our focus is delivering value to students and educators, not paying back investors.

The Senior Director of Marketing will be responsible for running the marketing department in a deeply cross-functional organization. You will work closely with our clinical, content, product, sales, and success teams. You’ll come in and build out the foundations of a high-performing department, then scale your impact as you help the company achieve its strategic goals.

We’re in a scale-up phase. The Senior Director of Marketing will help us accelerate our current hybrid Product-Led Growth & Sales Assist motion, which has been very successful in getting us to this point, while adding additional motions that help us generate momentum and win the largest school districts in the country.

The ideal candidate is someone that is values aligned:

Starts with empathy, knowing when to praise and when to challenge, and views their job as one of collaboration and connection.
Ruthlessly prioritizes and says no to the “trivial many” in exchange for saying yes to the “vital few”.
Creates momentum, not letting the small stuff hold them back and learning through action.
Is fearlessly objective, constantly asking “Why?” and is not afraid to find answers, even if it means they were wrong.
Exercises agency, solving problems no one asked them to solve and speaking up when something isn’t working.

Your work will have a significant impact on Everyday Speech and our users - we are looking for someone who will drive organizational change initiatives and strategic priorities to support long-term growth and success, such as SLP user growth, and brand awareness of both our product and our company.

In this role, you will:

Own marketing for the entire organization: Iterate on our organizational design, customer journey, positioning, and set a north star for what marketing excellence at Everyday Speech looks like. We need someone that is not afraid to set and own a vision from the ground up.
Build the best customer journey in education: We’ve gotten here via a path that is rare in K12 edtech - Product-Led Growth. We’re just scratching the surface and want to accelerate our bottoms-up motion and add a top-down motion to achieve explosive growth.
Create a brand as strong as our product: We believe we can build the best curricula for Student Support Services in the world. The product is close, but the brand is not. Help us fix that.
Be at the center of all the action: Our marketing team needs to deeply collaborate with our clinical, content, product, sales, and success teams. We need someone that loves being in the middle of all that, creating momentum on multiple threads and ensuring nothing slips through the cracks.
Have a seat on the Executive Leadership Team: Work closely with the rest of the Executive Team to solve the biggest problems in the organization.

What We’re Looking For:

In addition to values alignment…

Leadership and culture building: Ability to create a vision for their organization and blaze a trail to get there. Lead and motivate a team that is relentlessly getting better, always focusing on the most important work, and creating an environment of candidness, trust, and empathy.
Previous ownership of marketing foundations: Experience in marketing leadership at a company that required a build out of a scalable foundation.
Deep understanding of Product-Led Growth, Sales-Assist, and Hybrid motions: We want someone that understands how bottoms-up and top-down coexist, interact, and reinforce each other.
Scrappiness: We’re a bootstrapped company, and feel it’s our superpower. We have limited resources compared to our heavily funded peers, but that allows us to be extremely focused, creative, and ruthless with what we spend our time on. The best fits will take pride in being scrappy to drive results.
Marketing excellence: There are a whole bunch of skills we could list here, but honestly, we just want you to be really good at your job.

In the first 3 months, you will:

Onboard and assess: Familiarize yourself with the team, products, tech stack, and current strategic focuses. Build key relationships and conduct an initial assessment of the team dynamics. Identify strengths, gaps, and areas for improvement.
Hit the ground running: Immediately make us better. Get your hands dirty building out the foundations of a high-performing marketing department.
Lead and focus the team on our current strategy: Collaborate with leadership to understand product and market nuances. Gain a deep understanding of current product and company strategy. Begin creating and refining projects, plans, and practices to meet our medium-to-long-term aims.

In the long term, you will:

Build out the team: Make strong hires that you trust and hand over the keys to the foundation you have built so you can work on solving the biggest problems affecting the company.
Continuously build momentum: Help the team to continuously prioritize the most impactful work first, and discover new ways for the team to deliver better systems, processes, and products.
Lead vision, strategy, and innovation: Adapt our strategies to align with business objectives and market trends. Partner with the executive team to create a shared vision of excellence and innovation. Adjust the strategy and iterate on our organizational design to best fit the evolving needs of the company.
Own strategic execution: Go out and win. Help us positively impact as many educators and students as we possibly can.

Note: We are only able to consider US-based candidates for this role.

Salary: $210,800

Benefits

For US Hires:

Cigna health insurance - 100% premium coverage for team members and 50% coverage for dependents
Dental and Vision coverage - 100% premium coverage for team members and 50% coverage for dependents
3% employer-match on 401k
$50k life insurance / AD&D
Flexible PTO Plan
Separate sick leave policy
Home office reimbursements
Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
Every other Friday off after 90 days!

See this presentation to learn more about our work values and what it’s like to be part of our team!

You care about making a positive impact.

You value being a part of a company that takes care of its team.

You want to work for a true, remote-only company.

You want to join a startup that is growing rapidly *and* sustainably.

The ideal candidate is someone that is values aligned:

Starts with empathy, knowing when to praise and when to challenge, and views their job as one of collaboration and connection.
Ruthlessly prioritizes and says no to the “trivial many” in exchange for saying yes to the “vital few”.
Creates momentum, not letting the small stuff hold them back and learning through action.
Is fearlessly objective, constantly asking “Why?” and is not afraid to find answers, even if it means they were wrong.
Exercises agency, solving problems no one asked them to solve and speaking up when something isn’t working.

In this role, you will:

Own marketing for the entire organization: Iterate on our organizational design, customer journey, positioning, and set a north star for what marketing excellence at Everyday Speech looks like. We need someone that is not afraid to set and own a vision from the ground up.
Build the best customer journey in education: We’ve gotten here via a path that is rare in K12 edtech - Product-Led Growth. We’re just scratching the surface and want to accelerate our bottoms-up motion and add a top-down motion to achieve explosive growth.
Create a brand as strong as our product: We believe we can build the best curricula for Student Support Services in the world. The product is close, but the brand is not. Help us fix that.
Be at the center of all the action: Our marketing team needs to deeply collaborate with our clinical, content, product, sales, and success teams. We need someone that loves being in the middle of all that, creating momentum on multiple threads and ensuring nothing slips through the cracks.
Have a seat on the Executive Leadership Team: Work closely with the rest of the Executive Team to solve the biggest problems in the organization.

What We’re Looking For:

In addition to values alignment…

Leadership and culture building: Ability to create a vision for their organization and blaze a trail to get there. Lead and motivate a team that is relentlessly getting better, always focusing on the most important work, and creating an environment of candidness, trust, and empathy.
Previous ownership of marketing foundations: Experience in marketing leadership at a company that required a build out of a scalable foundation.
Deep understanding of Product-Led Growth, Sales-Assist, and Hybrid motions: We want someone that understands how bottoms-up and top-down coexist, interact, and reinforce each other.
Scrappiness: We’re a bootstrapped company, and feel it’s our superpower. We have limited resources compared to our heavily funded peers, but that allows us to be extremely focused, creative, and ruthless with what we spend our time on. The best fits will take pride in being scrappy to drive results.
Marketing excellence: There are a whole bunch of skills we could list here, but honestly, we just want you to be really good at your job.

In the first 3 months, you will:

Onboard and assess: Familiarize yourself with the team, products, tech stack, and current strategic focuses. Build key relationships and conduct an initial assessment of the team dynamics. Identify strengths, gaps, and areas for improvement.
Hit the ground running: Immediately make us better. Get your hands dirty building out the foundations of a high-performing marketing department.
Lead and focus the team on our current strategy: Collaborate with leadership to understand product and market nuances. Gain a deep understanding of current product and company strategy. Begin creating and refining projects, plans, and practices to meet our medium-to-long-term aims.

In the long term, you will:

Build out the team: Make strong hires that you trust and hand over the keys to the foundation you have built so you can work on solving the biggest problems affecting the company.
Continuously build momentum: Help the team to continuously prioritize the most impactful work first, and discover new ways for the team to deliver better systems, processes, and products.
Lead vision, strategy, and innovation: Adapt our strategies to align with business objectives and market trends. Partner with the executive team to create a shared vision of excellence and innovation. Adjust the strategy and iterate on our organizational design to best fit the evolving needs of the company.
Own strategic execution: Go out and win. Help us positively impact as many educators and students as we possibly can.

Note: We are only able to consider US-based candidates for this role.

Salary: $210,800

Benefits

For US Hires:

Cigna health insurance - 100% premium coverage for team members and 50% coverage for dependents
Dental and Vision coverage - 100% premium coverage for team members and 50% coverage for dependents
3% employer-match on 401k
$50k life insurance / AD&D
Flexible PTO Plan
Separate sick leave policy
Home office reimbursements
Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
Every other Friday off after 90 days!

See this presentation to learn more about our work values and what it’s like to be part of our team!

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