Edtech.com's Summary

Risepoint is hiring a Senior Growth Marketing Manager. This position involves managing paid media and lead generation efforts to boost leads and enrollment growth for Fee-for-Service partners. The role tasks include overseeing campaign performance, developing testing strategies, optimizing marketing efforts for greater efficiency, and maximizing ROI.

Highlights

Oversee multi-channel marketing efforts and optimize digital marketing performance.
Strong expertise required in performance marketing, analytical skills, and data-driven decision-making.
Manage digital marketing campaigns across channels like paid search, display, and social media.
Collaborate with cross-functional teams and external media partners.
Bachelor’s degree in Marketing, Business, or related field required; Master’s degree preferred.
Essential certifications include Google Ads and Facebook Blueprint.
5+ years of experience managing digital and multi-channel marketing initiatives.
Compensation includes 18 days PTO, 12 holidays, medical, dental, and vision benefits.
Company offers retirement plan with match, flexible spending accounts, and professional development programs.
Tech skills in platforms like Google Ads, LinkedIn, Tik Tok, Google GA4, and Salesforce Marketing Cloud.

Senior Growth Marketing Manager Full Description

Senior Growth Marketing Manager

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:

Digital & Paid Media Marketing
Lead Generation & Conversion Optimization
Brand & Creative Strategy, Execution & Optimization
Marketing Analytics & Performance Optimization
Cross-functional Collaboration

Job Summary

The Senior Growth Marketing Manager is responsible for managing paid media and lead generation efforts to drive leads and enrollment growth for Fee –for-Service partners. This role will oversee campaign performance, testing, and optimization strategies to improve marketing efficiency and maximize ROI.

This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

Growth Marketing Strategy & Execution:

Oversee strategy execution and optimization of multi-channel marketing efforts

Digital Marketing & Performance Optimization:

Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.

Team & Partnership Leadership

Collaborate with cross-functional teams and external media partners
Joins partner calls as a subject matter expert when applicable

Budget & Forecasting

Support forecasting, trend analysis, working closely with manager and cross-functional leaders.
Provide data-backed recommendations to optimize marketing spend and maximize ROI.

Additional Position Responsibilities

Perform in accordance with Risepoint Policies

Perform other duties as assigned

QUALIFICATIONS

Bachelor’s degree - Marketing, Business, related field

Master’s degree - MBA, Master’s in related field

5+ years’ experience managing and implementing digital and multi-channel marketing plans

Google Ads Certification

Meta (Facebook) Blueprint Certification

Paid Media Strategy

Lead Generation & Funnel Optimization

Marketing Analytics & Data

A/B Testing & Performance Optimization

Cross-functional Leadership

Budget Management

Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)

Communication & Presentation Skills

Google GA4

Salesforce Marketing Cloud

Project Management

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description