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University of Phoenix
Senior Manager - Lifecycle Marketing & Growth
CRM
SMS
Agile
Edtech.com's Summary
University of Phoenix is hiring a Senior Manager - Lifecycle Marketing & Growth. The role builds and runs the marketing strategy that moves prospective students from first interest through application and enrollment, using data-driven journeys across email, SMS/MMS, direct mail, web, and display. The manager also finds funnel growth opportunities, designs testing roadmaps, and works with product teams and outside partners to bring go-to-market plans to launch.
Highlights
- Develop and execute lifecycle and go-to-market strategy across the prospect funnel, with integrated communication plans that support acquisition, application, and enrollment targets.
- Identify and size funnel growth opportunities from prospect, audience, campaign, and conversion data, and turn them into business cases and prioritized optimization plans.
- Monitor funnel, campaign, and channel performance to spot trends and conversion barriers, and recommend actions that improve engagement and conversion.
- Optimize prospect touchpoints across email, SMS/MMS, direct mail, web, display, and emerging channels using segmentation and personalization.
- Run direct mail programs end to end, including audience strategy, testing, print production, vendor management, measurement, and performance reporting.
- Partner with Agile product teams to write marketing briefs, align priorities, and serve as the brand and go-to-market point of contact for assigned products.
- Apply AI and emerging marketing technologies to improve personalization, experimentation, testing, and operational efficiency, and present results and recommendations to leadership.
- Bachelor's degree in marketing, communications, business, or a related field plus five years of progressively responsible lifecycle, growth, CRM, performance, or product marketing experience, or a high school diploma plus nine years.
- Preferred experience includes scaling direct mail programs, working with Agile product teams, using marketing automation, CRM, or analytics platforms, and higher education or other high-consideration customer journeys.
- Pay range of $87,600 to $177,000 per year with a typical hiring range between the minimum and $132,300, plus eligibility for an annual bonus.
Senior Manager - Lifecycle Marketing & Growth Full Description
General Information
Position Type: Full Time
Virtual Eligible: Yes
Job Category: Marketing
Ref #: 7627
At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!
Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
About Us
University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.
About the Position
The Senior Manager, Lifecycle Marketing & Growth develops and executes lifecycle marketing strategy designed to move prospective students from initial interest through application and enrollment. Leads the development, execution, and optimization of integrated, data-driven prospect journeys across email, SMS/MMS, direct mail, web, display, and emerging channels, with a focus on increasing engagement, conversion, revenue, and enrollment outcomes.
The Senior Manager identifies funnel growth opportunities, develops testing and optimization roadmaps, builds data-supported business cases, and advances the use of AI and emerging marketing capabilities to improve prospect experience and business performance. Partners closely with cross-functional and external partners to translate insights into scalable go-to-market strategies and successfully bring those strategies to market.
What You'll Do
1. Develop and execute lifecycle marketing and go-to-market strategy across the prospect funnel, developing integrated communication plans and messaging approaches that support acquisition, application, enrollment, and other committed funnel targets.
2. Identify and size funnel growth opportunities using prospect, audience, campaign, and conversion data; translate insights into strategic recommendations, business cases, and prioritized optimization plans.
3. Develop audience messaging, offers, channels, and cadence. Establish success metrics and translate results into scalable lifecycle strategies.
4. Monitor and analyze funnel, campaign, and channel performance; identify trends, conversion barriers, and emerging opportunities; and recommend actions to improve engagement and conversion outcomes.
5. Develop and optimize integrated prospect touchpoints across email, SMS/MMS, direct mail, web, display, and emerging channels, using segmentation and personalization to improve prospect relevance and experience.
6. Develop, execute and optimize direct mail programs, including audience strategy, personalization, testing, print production, vendor management, measurement, and performance reporting.
7. Partner with Agile product teams and cross-functional stakeholders to develop marketing briefs, align priorities and requirements, and successfully execute go-to-market initiatives. Serve as a brand and GTM point of contact for assigned product team(s).
8. Collaborate with cross-functional and external partners to ensure strategies are executable, compliant, measurable, and aligned to business objectives.
9. Apply AI and emerging marketing technologies to improve marketing effectiveness, operational efficiency, personalization, experimentation, and testing capabilities.
10. Present strategic recommendations, performance insights, testing results, and business outcomes to leadership and key stakeholders, using findings to inform decision-making, future investment opportunities, and ongoing optimization.
11. Perform other duties as required or apparent.
NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.
Supervisory Responsibilities
None
#LI-Remote
Minimum Education and Related Work Experience
Bachelor's degree in Marketing, Communications, Business, or a related field and five (5) years of progressively responsible experience in lifecycle marketing, growth marketing, CRM/engagement marketing, performance marketing, product marketing, integrated marketing, or a related discipline
OR
High school diploma or equivalent and nine (9) years of progressively responsible experience in lifecycle marketing, growth marketing, CRM/engagement marketing, performance marketing, product marketing, integrated marketing, or a related discipline
Additional Qualifications
- Strong knowledge of audience segmentation, personalization, journey orchestration, and integrated communication strategy across multiple channels.
- Experience developing and optimizing multi-channel marketing programs across channels such as email, SMS/MMS, direct mail, web, display, and emerging channels.
- Experience developing and scaling direct mail programs, including audience selection, personalization, testing, print production/vendor management, measurement, and optimization.
- Experience leading complex cross-functional initiatives and collaborating with a range of business partners to align priorities and execute go-to-market initiatives.
- Strong analytical, communication and presentation skills, including the ability to identify growth opportunities, translate customer, audience, and performance insights into actionable recommendations, and communicate business cases, and results to senior leadership.
- Strong project management, organizational, prioritization, and attention-to-detail skills.
- Experience in higher education or another complex, high-consideration customer journey environment.
- Experience working with Agile product teams and translating marketing strategy into clear briefs, requirements, and execution plans.
- Experience applying AI and emerging marketing technologies to improve personalization, experimentation, content development, audience strategy, or operational efficiency.
- Experience with marketing automation, CRM, journey orchestration, experimentation, or analytics platforms.
As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.
Pay Range
The annual pay range for this position is $87,600 (minimum), $132,300 (midpoint), and $177,000 (maximum).*
*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget. Compensation above the midpoint is generally associated with experienced, long-tenured employees who have demonstrated sustained performance and expertise in the role.
Individuals in this role are eligible for: Annual Bonus Award
Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.
Full-time employees are eligible for:
- Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
- Competitive 401(k) employer match;
- Substantial tuition discount for you and eligible dependents; and,
- A generous time off package, including paid vacation, sick time and company holidays.*
*For more details around paid time off benefits, please click here.
The University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender. Sexual harassment, sexual assault, dating and domestic violence, and stalking are forms of sex discrimination, which are prohibited under Title IX of the Education Amendments of 1972 and by University policy. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to the Title IX Coordinator:
Kelly Hermann, Vice President, Accessibility & Student Affairs
4035 S. Riverpoint Parkway
Phoenix, AZ 85040
602-387-9936 office / 480-749-5515 mobile
For a complete copy of the University’s Equal Opportunity, Harassment and Nondiscrimination Policy and additional information on Title IX, please click the Title IX Information link at the bottom of the page.
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