Edtech.com's Summary

Risepoint is hiring a Senior Marketing Analytics Manager. This role involves developing campaign performance strategies, analyzing ROI and conversion metrics, and enhancing reporting capabilities using tools such as Salesforce, SQL, Python, and Power BI/Tableau.
The manager will streamline reporting processes, optimize marketing mix models, collaborate with various teams to improve customer acquisition strategies, and play a key role in building scalable analytics frameworks.

Highlights

Main responsibilities include optimizing marketing strategies, enhancing analytics frameworks, and collaborating with cross-functional teams to measure performance.
Required skills include proficiency in SQL, Python, Google Analytics, and experience with Power BI or Tableau.
5+ years of experience in marketing analytics or related roles is required.
Compensation details include 18 days PTO, 12 holidays, and comprehensive benefits such as medical, dental, vision, and retirement plans.
Strong background in AI-driven data analysis, marketing mix models, and ML concepts is necessary.
Benefits include company-paid life and disability insurance, flexible spending accounts, and parental leave.
Opportunities exist for continuous professional and leadership development, including tuition reimbursement.
Experience with SEO, content analytics, and SEM/Paid-Search is preferred.
Risepoint offers wellness programs, pet discounts, and various supplemental benefits.
Strong presentation and communication skills are essential for conveying data insights effectively.

Senior Marketing Analytics Manager Full Description

Senior Marketing Analytics Manager

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Reporting to VP of Marketing Analytics, this role will be responsible for developing campaign performance, analyzing ROI and conversion metrics, and enhancing reporting/dashboarding capabilities using tools like Salesforce, SQL, Python, GA, and Power BI/Tableau. You’ll play a key role in streamlining reporting processes, optimizing marketing mix models, and leveraging data and building/leveraging ML Model to drive better decisions for the Marketing organization.

You will collaborate with marketing, strategy, operations, data science, and leadership teams to help optimize funnel performance, marketing resource allocation, improve customer acquisition strategies, and build a scalable analytics framework.

Key Responsibilities

· Strategic Thinking: Build roadmap for scalable analytics products (Dashboards and ML Models) to support decision-making and marketing strategies in collaboration with the leadership.

· Analytical Excellence: Develop analytical tools to understand and influence resource allocation, campaign optimization, and insights generation for executive leadership and practitioners.

· Marketing Optimization: Develop and/or manage development of Marketing-Mix-Model, generate insight/recommendations and develop scenario(s) for optimized resource allocation.

· Test Hypothesis: Generate Hypothesis from analysis and help develop measurement plans to test the hypothesis in real world environment.

· Story Telling: Present complex data insights to clients in an easy-to-understand manner, influencing strategic decision-making.

· Problem Solving: Own key analytics projects from start to finish, providing guidance to junior analysts and offshore teams.

· Collaborator: Collaborate with cross-functional teams to optimize marketing strategies and measure campaign performance.

· Stakeholder Management: Serve as a trusted advisor to marketing, building strong relationships and identifying opportunities for growth.

What You’ll Need for Success

Education: A bachelor’s degree in business, engineering, or related field is required

Professional Experience:

· 5+ years of experience in marketing analytics, business intelligence, or related roles.

· Proven experience in marketing analytics (paid, affiliate, and owned) and AI-driven data analysis.

· Hands-on experience with marketing mix models (MMM)

· Strong technical skills in SQL, Python, and experience working with Google Analytics and Salesforce data.

· Ability to analyze and validate Python scripts and apply ML concepts (e.g., Random Forest, XGBoost, Regression Models).

· Strong background in reporting, data visualization, and performance tracking.

· Experience with Power BI and/or Tableau to centralize reporting.

· Strong presentation and communication skills to convey insights effectively.

· Some experience in SEO, Content Analytics, and SEM/Paid-Search, preferred.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description