Edtech.com's Summary

Purdue University is hiring a Senior Marketing Strategist. The role involves advancing Purdue University's brand through innovative storytelling and strategic marketing solutions, focusing on enhancing brand perception and supporting university-wide strategic initiatives. The Senior Marketing Strategist will lead a cross-functional team to execute projects aimed at advancing Purdue's national and global reputation, collaborating with marketing leaders and external partners in producing insightful, customer-centric marketing.

Highlights

Lead cross-functional teams to enhance brand perception.
Collaborate with central marketing leadership and external partners.
Requires a Bachelor’s degree in marketing, communications, or a related field.
Four years of experience in marketing campaign management.
Strong problem-solving and project management skills needed.
Experience in higher education or nonprofit brand marketing is a plus.
Position is exempt from overtime under FLSA regulations.
A background check is required for employment.

Senior Marketing Strategist Full Description

The Senior Marketing Strategist will play a pivotal role in advancing Purdue University's brand as a member of the award-winning Purdue Brand Studio team, Purdue's in-house brand agency, through innovative storytelling, strategic marketing solutions, and activations that resonate with key audiences. This role reports to the Senior Director of Marketing Strategy while working closely with the brand team to ensure alignment across all initiatives. This position focuses on enhancing brand perception, supporting university-wide strategic initiatives, and driving engagement with our target audiences. The role demands a collaborative spirit, strong problem-solving skills, and a passion for discovering new opportunities to elevate Purdue's brand.

The Senior Marketing Strategist will serve as lead for a cross-functional team to execute projects focused on advancing Purdue University’s national and global reputation. This position will collaborate with central marketing leadership peers, external strategic partners, and marketing agencies, as well as marketing leaders across the campus and portfolio, to inspire and ensure the production of stellar, on-brand, and in-character, customer-centric, insight-informed marketing.

This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus.

This position offers a chance to make a meaningful impact at a prestigious institution known for innovation and research excellence. You'll collaborate with top talent across departments while helping protect Purdue's research integrity. Join our community of lifelong learners and contribute your skills to this critical program. At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together. Take the next step in your career journey - apply now to help build a better world at Purdue University.

About Us:

When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.

What We Are Looking For:

Education and Experience
Qualified candidates will need:

Bachelor’s degree in marketing, communications, public relations, or a related field.
Four (4) years of experience in marketing campaign creation, management, and measurement toward set KPIs.
Equivalent combinations of education and experience may be considered.

Skills Needed:

A strong passion and discipline for great brand-building and strategic marketing.
Demonstrated ability to develop and implement research-based, strategic, and integrated marketing plans.
Demonstrated high levels of creativity, curiosity, learning agility, effort, and a desire to improve.
Demonstrated examples of self-awareness and a can-do attitude.
Ability to inspire a shared vision and influence across all levels and functions of an organization.
Strong problem-solving and project management skills; ability to prioritize work.
Demonstrated experience in effectively managing and coaching external vendors and marketing agencies to shared success.

Nice to Have:

Experience in higher education or nonprofit brand marketing
Familiarity with brand activations, experiential marketing, or large-scale campaign execution

Additional Information:

Purdue will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride, and endless opportunities to live, learn, and grow. Join us and contribute to our culture.

Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Original Job Description

This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus.

About Us:

What We Are Looking For:

Education and Experience
Qualified candidates will need:

Bachelor’s degree in marketing, communications, public relations, or a related field.
Four (4) years of experience in marketing campaign creation, management, and measurement toward set KPIs.
Equivalent combinations of education and experience may be considered.

Skills Needed:

A strong passion and discipline for great brand-building and strategic marketing.
Demonstrated ability to develop and implement research-based, strategic, and integrated marketing plans.
Demonstrated high levels of creativity, curiosity, learning agility, effort, and a desire to improve.
Demonstrated examples of self-awareness and a can-do attitude.
Ability to inspire a shared vision and influence across all levels and functions of an organization.
Strong problem-solving and project management skills; ability to prioritize work.
Demonstrated experience in effectively managing and coaching external vendors and marketing agencies to shared success.

Nice to Have:

Experience in higher education or nonprofit brand marketing
Familiarity with brand activations, experiential marketing, or large-scale campaign execution

Additional Information:

Purdue will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride, and endless opportunities to live, learn, and grow. Join us and contribute to our culture.

Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

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Senior Marketing Strategist

Edtech.com's Summary

Senior Marketing Strategist Full Description

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