Edtech.com's Summary

Docebo is hiring a Senior Product Marketing Manager, Government. This role involves driving the success of product offerings in the government sector by crafting go-to-market strategies, understanding regulatory landscapes, and building strong relationships with key decision-makers.

Highlights

Develop and execute go-to-market strategies for federal, state, and local government markets.
Conduct research to identify market segments, trends, and regulatory frameworks.
Create strong messaging and positioning tailored to government agencies.
Partner with product management to set strategies backed by data-driven insights.
Experience in creating value-based sales materials and campaigns.
Engage with industry analysts and thought leaders to influence internal and external perceptions.
Requires 7+ years in product marketing at a SaaS company, preferably in the learning industry.
Familiarity with compliance frameworks like FedRAMP and NIST SP 800-53 is essential.
Demonstrated success in influencing cross-functional teams and driving alignment.
Opportunity to travel up to 20%.

Senior Product Marketing Manager, Government Full Description

We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector. This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies. You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers.

The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools, you’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.

This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.

Responsibilities:

Develop and execute go-to-market strategies for the government vertical, that supports, Federal, State, and Local government markets
Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms
Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space
Conduct market research, win/loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business
Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence
Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high quality leads
Create value-based product collateral and campaigns in the language of our customers; i.e. high impact sales collateral, landing pages, webinars, product videos, community posts and more
Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector
Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.

Requirements:

7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred)
Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset)
Entrepreneurial mindset that has successfully brought new product to market
Experience conducting market analysis and competitive intelligence research and working with analysts firms and partners such as Deloitte, Accenture, etc.
Experience within Technology Risk Management, Compliance, and Information Security
Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF
Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services
Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings
A deep understanding of and passion for the learning and development space
Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience
Executive presence and excellent communication skills
Have the ability to travel up to 20% of the time

Original Job Description

This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.

Responsibilities:

Develop and execute go-to-market strategies for the government vertical, that supports, Federal, State, and Local government markets
Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms
Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space
Conduct market research, win/loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business
Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence
Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high quality leads
Create value-based product collateral and campaigns in the language of our customers; i.e. high impact sales collateral, landing pages, webinars, product videos, community posts and more
Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector
Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.

Requirements:

7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred)
Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset)
Entrepreneurial mindset that has successfully brought new product to market
Experience conducting market analysis and competitive intelligence research and working with analysts firms and partners such as Deloitte, Accenture, etc.
Experience within Technology Risk Management, Compliance, and Information Security
Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF
Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services
Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings
A deep understanding of and passion for the learning and development space
Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience
Executive presence and excellent communication skills
Have the ability to travel up to 20% of the time

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Senior Product Marketing Manager, Government

Edtech.com's Summary

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