Go1
Senior Product Marketing Manager, Sales Activation
🇺🇸 Remote - US
🕑 Full-Time
💰 $160K - $180K
💻 Marketing
🗓️ October 31st, 2024
Gong
Salesforce
Edtech.com's Summary
Go1 is hiring a Senior Product Marketing Manager, Sales Activation in a remote position, with a preference for candidates based on the West Coast. The role involves supporting sales and customer success teams through storytelling and creating marketing assets, and includes collaboration with various departments.
Highlights
- Daily responsibilities include creating sales assets, solution positioning, and enhancing market intelligence.
- Requires experience in product marketing with a focus on sales and customer engagement.
- Remote position, preferably for West Coast-based candidates.
- Compensation ranges from $160,000 to $180,000, plus bonuses and stock options.
- 7+ years of experience in related fields, with excellent writing and presentation skills.
- Benefits include a flexible work environment, insurance coverage, and professional development opportunities.
- Strong storytelling ability and experience with go-to-market strategies are crucial.
- Access to a professional development fund and unlimited Go1 Learning Hub resources.
Senior Product Marketing Manager, Sales Activation Full Description
The next chapter of our growth story needs YOU!
At Go1, we've grown from humble beginnings into the world's largest aggregator of educational content, but we do it with heart and play as one team. We give organizations and their employees access to the largest curated e-learning library on the planet, empowering millions of people to unlock their positive potential. Endlessly curious, collaborative, and inspired by life-long learning, we may come from different backgrounds, but we share the same vision: to reach a billion learners as we unlock positive potential through a love of learning. Our success is owed to our people. Every win… every idea… every extra mile. They've made us who we are. And there's so much still to do – so much opportunity for you to own. Together, we're on a path to improving a billion lives and a culture where everyone can thrive.
The Senior Product Marketing Manager, Sales Activation, will join a small but highly impactful Product Marketing team. This Product Marketer will support the Sales & Customer Success team with high-quality storytelling & sales/customer assets, ensuring they can effectively pitch and demo the Go1 solution. They will also support our Partner Success team to ensure their partners have the sales and customer success assets and tools to effectively sell and support Go1 customers. This is a highly cross-functional role in which you will work closely with Sales, Customer Success, Partnerships, and Marketing teams.
What you’ll do:
- Sales Storytelling: Build assets that support effective sales and customer conversations to move deals through the pipeline faster, including, but not limited to, pitch decks, demo tools, objection handling, ROI positioning, executive briefings, RFP responses, etc.
- Customer Storytelling: Build positioning and templates that enable sales and customer teams to facilitate effective renewal and expansion/upsell conversations (e.g., customer quarterly business review templates, renewal talk tracks, etc.)
- Solution Positioning: Create differentiated positioning for Go1’s suite of products, ensuring our solutions resonate with our ideal customer profile in our priority segments and verticals
- Partner Positioning: Develop joint value props for key partnerships across Go1’s partner ecosystem, working with partner teams to understand the unique value of each partnership and translate that to sales positioning and materials
- Market & Competitive Intelligence: Build a deep understanding of the L&D landscape and key competitors and enable Go1 sales and customer teams with market and competitive knowledge and talk tracks
- Buyer personas: Identify key buyer personas and stakeholders and enable sales teams to engage the appropriate stakeholders with messaging that resonates
- Voice of Sales & Customer Success: Bring in prospect and customer feedback through programmatic intelligence streams, e.g., Win/loss, Gong analysis, Salesforce reporting – in partnership with the rest of the Product Marketing team
What you'll bring:
- 7+ years of professional experience with a background in product marketing, content marketing, writing, or communications; ideally, 2-3 years of experience supporting B2B sales and customer teams
- Experience partnering with and influencing sales teams and developing go-to-market strategies
- You’re an expert storyteller and passionate about using your voice to impact decision-making
- Comms expertise with demonstrated success in creating high-impact sales and customer assets
- Excellent writing and presentation skills, with experience creating content from start to finish for various audiences and formats (long-form, short-form, PowerPoint, blog post, etc.)
- Research and analytical skills and ability to leverage data to identify sales/positioning opportunities and uplift storytelling with meaningful insights
- Experience working in the Learning & HR tech space is a huge plus
- This is a remote position with a high preference for West Coast-based candidates.
At Go1, your base pay is one part of your total compensation package. This role pays between $160,000 and $180,000, and your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee bonus plan and employee stock options.
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at a time.
#LI-REMOTE #LI-AR1
Perks and Benefits
What makes Go1 special? Every one of our employees. When we work together, great things happen! When you join the Go1 team, you not only get to work with an outstanding bunch of people, but you're also supported to continue your own personal growth and development in an inclusive and flexible environment, with benefits including:
- Competitive incentive plan in addition to salary
- Employee Stock Option Plan
- Insurance benefits with generous premium coverage
- Flexible approach to work
- Monthly work from home or transport reimbursement
- One time work from home office set up budget
- Unlimited access to the Go1 Learning Hub, and mentorship program
- Professional development fund
- Volunteer leave to give back to the community
- PTO + Wellbeing days
- Flexible public holidays - take the days off that are important to you, swap out the ones that are not
- Family planning & parental leave, plus support for parents returning to work
- Wellness initiatives and an Employee Assistance Program
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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