Ascend Learning
SEO Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Other
🗓️ February 28th, 2025
Edtech.com's Summary
Ascend Learning is hiring an SEO Manager. The role involves driving organic traffic and search engine rankings for NASM.org by developing and executing comprehensive SEO strategies. The SEO Manager will oversee an SEO Specialist, work closely with cross-functional teams, and use analytics to improve online discoverability and engagement.
Highlights
- Develop and execute SEO strategies to boost search rankings and web traffic.
- Monitor SEO metrics and provide insights for improvement.
- Conduct keyword research and competitor analysis.
- Optimize web content for improved search rankings using tools like SEMrush and Google.
- Collaborate with content and development teams to implement SEO best practices.
- Oversee direct report and manage contract resources.
- Utilize tools like Google Analytics, SEMRush, and Hubspot.
- Bachelor’s Degree preferred; 8+ years SEO experience required.
- Competitive benefits include flexible PTO, insurance, 401(k) matching, and tuition reimbursement.
SEO Manager Full Description
Full-Time
Gilbert, AZ 85297, USA
Description
Description
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
For over 35 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.
WHAT YOU'LL DO
As our SEO Manager, you will drive web traffic and support omni-channel sales by generating organic traffic and search engine rankings for NASM.org. You will oversee an SEO Specialist and contract resources, and work closely with a Content Strategist, and our Martech Dev, eCommerce and Paid Media teams.
This role requires a strategic and analytic thinker skilled at crafting and executing against SEO strategies that fuel our discoverability, engagement, and conversion across multiple platforms. You will develop strategies that help us stand out in the crowded fitness and wellness landscape.
WHERE YOU’LL WORK
This position will work remote in the United States.
HOW YOU’LL SPEND YOUR TIME
- Develop and execute comprehensive SEO strategies to improve our organic search rankings and drive web traffic and conversion.
- Assertively monitor and report on keyword rankings, organic traffic and other SEO metrics to track progress and provide actionable insights.
- Conduct keyword research and competitor analyses to identify relevant search terms and phrases to target to increase visibility and help ensure we outrank competitors across the categories in which we compete.
- Optimize web content, including meta tags, headings, URLs and on-page elements to improve search engine rankings. Feed insights on gaps to address optimization opportunities to content team.
- Analyze website performance using tools like SEMrush and Google to identify areas for improvement and measure success.
- Partner with content, creative, ecom and front-end dev teams to ensure SEO best practices are implemented across all web properties.
- Stay on top of industry trends, algorithm updates and overall SEO best practice to ensure the work we do is as effective as possible.
- Manage one direct report and contract/nearshore resources.
- Leverage AI and other online tools to drive efficiency, with discretion and as appropriate.
WHAT YOU'LL NEED
- Bachelor’s Degree Preferred
- 8+ years of search engine optimization experience, preferably with high-traffic ecommerce brands
- Demonstrated success improving search engine rankings and web traffic
- Adept at using data to monitor results, including Google Analytics, Google Search Console, SEMRush, Ahrefs, , etc.
- Deep knowledge of search engine algorithms, ranking factors, and SEO best practices
- Expert in on- and off-page optimization techniques
- Exceptional analytic skills. Use data to drive continuous experimentation and optimization
- Extraordinary attention to detail and ability to multitask in a fast-paced environment
- Outstanding communication, project management, and collaboration skills. Enjoy serving as a subject matter expert, helping ensure the broader team follows SEO best practices. Understand how to optimize social and PR
- Familiar with basic HTML, and HTML hierarchy. Experience with Hubspot, as well as CMS platforms like Sitefinity and with CMS WYSIWYG editors
- Experience overseeing contract/nearshore resources preferred
- A self-starter who is motivated and able to work independently
BENEFITS
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Fostering A Sense of Belonging
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
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