Ellucian
Social Media Director
🇺🇸 Hybrid - Reston, VA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 30th, 2025
Canva
SaaS
Edtech.com's Summary
Ellucian is hiring a Social Media Director. This role requires a dynamic individual to establish and own the company's social media strategy and execution. The director will work cross-functionally to enhance visibility and market leadership, define executive social media strategy, and create compelling content.
Highlights
- Drive the social media strategy for Ellucian's accounts across multiple platforms.
- Develop and coordinate social media content with key leaders and executive leadership.
- Lead social strategy and execution at key events, integrate social media into broader event strategy.
- Create multimedia content and enhance executive visibility.
- 12+ years experience in social media strategy with expertise in SaaS and cloud technology.
- Proficient in social media management software and data analytics.
- Experience with Canva, CapCut, Adobe Photoshop.
- Comprehensive health coverage and flexible time off benefits.
- 401k matching and parental leave.
- Opportunities for professional and personal development.
Social Media Director Full Description
Social Media Director (HYBRID - RESTON, VA or MALVERN, PA)
2003 Edmund Halley Drive, Reston, Virginia, US, 20191; Washington, Washington, DC; Malvern, Pennsylvania; Philadelphia, Pennsylvania
People & Communications
About Ellucian
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
This is a hybrid position requiring 2 days/week in the office in Reston, VA OR Malvern, PA
Ellucian is seeking a dynamic, bold and creative social media expert to establish and own the company’s social media strategy and execution. The Director, Social Media will work across teams and levels throughout the organization to elevate our social media strategy in order to amplify the Ellucian story and demonstrate our market leadership through all channels. This role will define and nurture our executive social media strategy and reporting metrics, and lead the creation of compelling social copy and multimedia assets. The right candidate for this position is highly organized, detail-oriented, data-driven, operates with speed and is comfortable leading across teams and geographies in a fast-paced digital workflow environment. The Director, Social Media will be part of an incredibly talented Communications Team working centrally to elevate the Ellucian brand in all global regions.
Where you will make an impact
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
This is a hybrid position requiring 2 days/week in the office in Reston, VA OR Malvern, PA
Ellucian is seeking a dynamic, bold and creative social media expert to establish and own the company’s social media strategy and execution. The Director, Social Media will work across teams and levels throughout the organization to elevate our social media strategy in order to amplify the Ellucian story and demonstrate our market leadership through all channels. This role will define and nurture our executive social media strategy and reporting metrics, and lead the creation of compelling social copy and multimedia assets. The right candidate for this position is highly organized, detail-oriented, data-driven, operates with speed and is comfortable leading across teams and geographies in a fast-paced digital workflow environment. The Director, Social Media will be part of an incredibly talented Communications Team working centrally to elevate the Ellucian brand in all global regions.
Where you will make an impact
- Establish, own and drive the strategy, including responsibility for quality control, for Ellucian’s accounts on LinkedIn, X, Instagram, Facebook, YouTube, etc. across all regions
- Audit existing social media platforms and develop ongoing and consistent recommendations for key leaders for maintaining impactful profiles; coordinate with colleagues on content, planning and execution
- Work directly with the executive leadership team to enhance visibility of their social media profiles and thought leadership
- Lead social media strategy and execution at Ellucian Live; develop comprehensive plan including pre-event, onsite and post-event
- Coordinate with the events team on promotions of field and corporate events
- Cultivate collaborative relationships across teams to accomplish goals; establish consistent touchpoints and develop coordinated plans across all teams.
- Determine when social media accounts need to be sunset; create and execute plans to make this happen
- Maintain policies and guidelines for the company-wide use of social media
- Create new strategies to promote the Ellucian brand, company events, industry insights content, and executive activities
- Create visually engaging multimedia content tailored to customer segments
- Interview customers and employees for video and digital marketing teams
- Direct all employee-facing social advocacy efforts including internal programs and external platforms
- Work closely across teams to amplify Ellucian thought leadership content
- Proactively engage with industry thought leadership content and serve up recommendations to key stakeholders to do the same
- Elevate customer stories through compelling social content and initiatives
- Develop data processes and reports to demonstrate business impact of social across Ellucian stakeholders; regularly report out on metrics and adjust social strategy based on those metrics
- Implement and support a company-wide social media training program and knowledge center
- Connect with internal stakeholders and external partners to ideate and brainstorm social goals and tactics
- Establish cross-company social media calendar; Lead meetings to align on calendarization, production practices, and output standards
- Analyze, document, and communicate results across Ellucian’s social activities
- Monitor industry and competitor social media activity, proactively prepare recommendations for rapid response to issues, and engage with various audiences on a range of topics.
What you will bring
- 12+ years of experience directing the social media presence and strategy for an organization or educational institution; direct experience with SaaS and cloud technology
- Fluent in social media strategy, current social management software, and data analytics for all major social networks
- Proven experience building cross-organizational consensus and stake in new initiatives
- Experience with editing software (Canva, CapCut, Adobe Photoshop)
- The ability to stay agile and composed in a fast-paced environment
- Outstanding time and project management skills with the ability to quickly and effectively reprioritize workloads and manage stakeholder expectations
- Experienced at managing social media for in-person and virtual events
- Effective speaker/presenter able to interact comfortably with audiences of all levels and sizes
- Able to prepare and deliver compelling presentations and training sessions
- Interpersonal skills to navigate across all areas of the organization; comfortable with influencing and directing even without direct reporting lines
- Demonstrated people management experience including the ability to foster collaboration, inspire creativity in others, and motivate and lead a small team of high impact performers
- Proactive approach
- Confidence and strong instincts
- Ability to move with speed
- Strong communications skills
What makes #Ellucianlife
- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy– caregiver support
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
#LI-SC1
#LI-HYBRID
At Ellucian, we believe in the “power of together.” We embrace an inclusive, diverse, and equitable workplace, and believe that our differences help inspire a culture of acceptance that makes our company more collaborative and innovative. We’re proud to provide equal employment opportunities for job applicants and for our employees, and we are committed to providing a process and an environment that is free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), and other legally protected classifications. These protections extend to all management practices and decisions, including recruitment and hiring, appraisal systems, promotions, training, and career development programs. To enable employees to perform essential functions of their positions and to offer applicants a meaningful opportunity to be considered for positions, we also provide reasonable accommodations to qualified employees and applicants with disabilities and for sincerely held religious beliefs, observances, and practices. This job posting is intended to comply with all applicable laws. If we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, the information in this posting will be supplemented accordingly. Additionally, we are aware of fake applicant schemes and have rigorous internal processes in place to mitigate such risk and inform proper authorities of any such instances that arise.
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