Edtech.com's Summary

MathWorks is hiring a Corporate Social Media Specialist in Natick, MA. The position involves enhancing growth and engagement across MathWorks and MATLAB social media platforms, with a focus on creating engaging content tailored to technical audiences aligned with business, HR, and DEI objectives.

Highlights

Create dynamic social content supporting MathWorks marketing campaigns.
Administer select social media channels and monitor trends to engage technical audiences.
Schedule and publish video content across various platforms.
Engage with the MathWorks community through comments and messages.
Analyze campaign performance and collaborate with cross-functional groups.
Requires a bachelor’s or master’s degree with 3 years of relevant experience.
Must have expertise in B2B social media marketing and content creation tools like Adobe Creative Suite and Canva.
Experience in advocacy platforms and social media management tools such as Sprinklr is essential.
Excellent communication, organizational, and independent working skills are required.
Compensation and benefits details were not provided in the description.

Social Media Specialist Full Description

Job Summary

The MathWorks Corporate Social Media Specialist will enhance growth and engagement across the MathWorks and MATLAB social media platforms and our employee advocacy program. The primary role will be to create engaging content for technical audiences aligned with MathWorks business, HR, and DEI objectives.

Responsibilities

Creating dynamic social content in support of MathWorks marketing campaigns
Basic administration of select social channels
Monitoring social trends to build timely and relevant social content to increase technical audience engagement
Scheduling and publishing video content across various social media platforms
Engaging with the MathWorks community through comments and messages on social media platforms
Analyze social campaign performance, create stakeholder reporting, and recommend countermeasures and optimization strategies
Collaborate with cross-functional groups to develop social strategies that are compliant with MathWorks brand guidelines and engage our highly technical audience

Minimum Qualifications

A bachelor's degree and 3 years of professional work experience (or a master's degree, or equivalent experience) is required.

Additional Qualifications

B2B technology social media marketing experience required
Deep understanding of social media platforms, trends, and engagement best practices
Demonstrated ability to create engaging video and graphic content that resonates with target audiences to enhance brand visibility and engagement across platforms
Excellent communication and interpersonal skills for working with cross-disciplinary marketing teams.
Ability to gather and apply feedback from internal MathWorks stakeholders.
Capable of working independently within a global organization.
Strong organizational and multi-tasking skills.
Experience executing social media strategies for a B2B or engineering audience
Strong expertise in leveraging video content to drive engagement and growth on LinkedIn and Instagram.
Experience with major Advocacy platforms (e.g., Hootsuite, Postbeyond, Sprinklr, and Everyone Social)
Experience developing engaging video and graphics with tools like Adobe Creative Suite, Canva, or similar software
Experience working with common social media management tools and platforms, such as Sprinklr
Experience in scripting, storyboarding, and producing high-quality video content

Original Job Description

Job Summary

Responsibilities

Creating dynamic social content in support of MathWorks marketing campaigns
Basic administration of select social channels
Monitoring social trends to build timely and relevant social content to increase technical audience engagement
Scheduling and publishing video content across various social media platforms
Engaging with the MathWorks community through comments and messages on social media platforms
Analyze social campaign performance, create stakeholder reporting, and recommend countermeasures and optimization strategies
Collaborate with cross-functional groups to develop social strategies that are compliant with MathWorks brand guidelines and engage our highly technical audience

Minimum Qualifications

A bachelor's degree and 3 years of professional work experience (or a master's degree, or equivalent experience) is required.

Additional Qualifications

B2B technology social media marketing experience required
Deep understanding of social media platforms, trends, and engagement best practices
Demonstrated ability to create engaging video and graphic content that resonates with target audiences to enhance brand visibility and engagement across platforms
Excellent communication and interpersonal skills for working with cross-disciplinary marketing teams.
Ability to gather and apply feedback from internal MathWorks stakeholders.
Capable of working independently within a global organization.
Strong organizational and multi-tasking skills.
Experience executing social media strategies for a B2B or engineering audience
Strong expertise in leveraging video content to drive engagement and growth on LinkedIn and Instagram.
Experience with major Advocacy platforms (e.g., Hootsuite, Postbeyond, Sprinklr, and Everyone Social)
Experience developing engaging video and graphics with tools like Adobe Creative Suite, Canva, or similar software
Experience working with common social media management tools and platforms, such as Sprinklr
Experience in scripting, storyboarding, and producing high-quality video content

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Edtech.com's Summary

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