Sr. Analyst Web and Marketing Analytics

🇺🇸 Hybrid - US 🕑 Full-Time 💰 $85K - $95K 💻 Data Science 🗓️ November 1st, 2026

Edtech.com's Summary

DeVry University is hiring a Sr. Analyst Web and Marketing Analytics. The role involves managing the integrity of the website measurement ecosystem and translating data from web and digital marketing channels into actionable insights. The analyst implements and validates measurement frameworks, audits data accuracy, conducts SEO and AI-related performance analyses, builds automated dashboards, and collaborates across teams to optimize the prospective student digital experience and conversion.

Highlights

Lead web analytics architecture, including GA4 and GTM event implementation, validation, and governance.
Analyze SEO and AI-powered search performance using tools such as Google Search Console, seoClarity, Semrush, and AthenaHQ.
Develop automated dashboards and semantic models with Power BI, Looker, SQL, BigQuery, and Azure.
Support A/B testing and conversion rate optimization with platforms like VWO.
Investigate and resolve tracking and traffic quality issues affecting website reporting.
Partner with cross-functional teams including Web Development, IT, Marketing, and Analytics to drive data-informed improvements.
Required skills include advanced GA4 and GTM hands-on experience, SEO analytics, SQL proficiency, and applying AI tools in analytics.
Bachelor’s degree in relevant fields plus 4-6 years of experience in web or digital marketing analytics.
Compensation range from $85,000 to $95,000 annually.
Preferred qualifications include a master's degree, knowledge of server-side GTM, CRM platforms like Salesforce, Javascript, and higher education experience.